Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Marketers deploy $1 trillion/year in capital. Very little of it is analyzed correctly.

What's worse? There's an additional $500B spent on ops, staff, research, and analytics... and it's still a mess.

We’re fixing that — and 2026 is when it accelerates.

If you’ve ever wanted to help build the operating system for modern marketing, this is the year.

In 2026, we’re making three big investments:

1. Product. Expanding our platform to radically shorten the path from idea to launch, with finance-grade measurement our customers already trust.

2. Go-to-market. Scaling sales with senior leadership, new hires in SF and NY, and a dedicated events & partnerships motion.

3. Solution engineering. Growing the team that owns the full data stack — from validation and modeling to automation — turning complex marketing data into decisions people can act on.

If this excites you, check out our careers page... or help us spread the word. 🙏
https://lnkd.in/giVpNhiQ

CEO @ Paramark | Marketing measurement that CFOs & CMOs trust

Head of Growth @ Default

I am an ex-professional Olympic athlete who sold a dozen vintage Louis Vuitton bags every month to support my journey towards a shot at the Olympics.

When no one wanted to hire me, I launched my first outbound prospecting agency, but deep down, I wanted to build software.

After sending many cold emails, Jason Calacanis gave me a $100k check to build the next generation of sales productivity software.

Ultimately, I failed, even though we were able to grow to $5k MRR in just four months. I learned so much about how to build a great product, make sure people want it, and how to grow (fast).

I decided to look for a marketing role, but deep in my heart, I wanted to move to the US. After years of trying, I can finally call myself a proud immigrant.

Stan Rymkiewicz

In the last 12 months, I drove over 4M in qualified pipeline using Linkedin Ads. Here is a my 2026 updated process of how I create ads:

STEP 1: STRATEGY

By putting out some variation of our value proposition as the ad's heading, you're only talking to the 5% of the market that is ready to buy. This means your budget is less efficient for the prospects not shopping around. And the goal of this strategy is to get remembered.

This means you have to get clever with your ads to truly stand out.


STEP 2: IDEATION

Most ideas are just new POVs of old things. One great tactic I learned from Harry Dry is to always start with a fact. One of my favorite examples from this batch of ads:

Sales takes the credit. Marketing takes the blame.

It's a phrase that most people in our ICP would chuckle at. I used Shlomo Genchin's AI prompt to find more of these pain points/common facts from Reddit, forums, and competitor reviews.

This is how I ended up with 86 "facts."


STEP 3: GRID CONCEPT

I put all of my 86 "facts" on a Figjam canvas and one by one jotted down my ad draft for each. Some ideas got more than one concept. This allowed me to go crazy. And some ad drafts were definitely overboard or just NSFW.

 I got left with 44 ad concepts to work with.


STEP 4: WRITING COPY

I'm not the best copywriter, but one thing that's really helped me improve is allowing myself to fail using the "copy & paste" method (credit goes to Harry Dry). I'd write one ad headline, then copy my Figma object and rewrite it or just tweak it. 

Copy, paste, rewrite. 
Copy, paste, rewrite.

This helped me get comfortable with the idea that my first attempt won't be the best - and going into creative flow helps me get to better ideas faster. From my 44 concepts, I created 28 ads.


STEP 5: RESULTS

Out of the 28 ads, I only launched 16. It's too early to tell if they'll deliver significant impact on revenue or even qualified pipeline, but so far I'm seeing 3% CTRs. THIS IS DOUBLE than my average CTRs from single image ads.

3 things I swear by for ad creation:
- Facts as a starting point
- FigJam grid for ideation
- “Copy-paste” approach to writing copy


Check out the ads below.

Last week, I celebrated 3 years at Default. It made me realize how much progress I’ve made as a marketer from closing our first $100K in ARR to growing 5x YoY:

Year 1 - The Generalist

- I had a “founder” mindset, basically trying to do all things GTM with Nico.
- Marketing wasn’t really a thing: we’d post on LinkedIn and do outbound.
- I learned 40% new things; 60% was based on what I already knew.

Year 2 - The Master Thief

- This was the year I started caring about KPIs: pipeline, leads, etc.
- I copied what worked for others and deploying it for us.
- A lot of stuff worked, but I couldn’t tell you why or how to replicate it.

Year 3 - The Optimizer

- I started thinking performance and how I spend my time.
- I also started caring more about marketing strategy, positioning, and pricing.
- Unfortunately, this narrowed my thinking of just thinking about execution.

Year 4 - The Thinker (current)

- I realized that taste, creativity, and positioning build moat.
- Working like a lion: think → then act with an intense sense of agency.
- The psychology of influence matters more in marketing than I thought.

Excited to see how my year 5 will look like!

Instead of posting predictions for 2026,
here are 6 things I’ll be doing this year to become a better marketer:

1. Focus more on the fundamentals of psychology instead of chasing new ad strategies, campaigns, or random acts of marketing.

2. Turn every customer interaction into a marketable moment, leveraged internally (as a morale booster) or externally (through word of mouth).

3. Think from AI-first principles: building AI workflows, even when it takes longer than just doing the thing without AI.

4. Do less volume but higher impact - looking for the right opportunities instead of sprinting to finish projects just to feel productive.

5. Get more technical. I’m committing to coding for at least 2 hours per week on things that interest me or that can improve my work.

6. Build a stronger “taste” muscle, as this is one of the core moats any marketer can have (especially now that technical skills are easier to get).

At least, I hope so!

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The Battle

Pranav Piyush

Stan Rymkiewicz

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pranav Piyush's LinkedIn Performance

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