Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Consultant

Translate business objectives into actionable marketing strategies across diverse industries including SaaS, HR, Finance, Healthcare, Wellness, Insurance, Mortgage, and Consumer Goods.

Marketing Strategy Advisor, Operational Expert

Forbes Communications Council

Forbes Communications Council Is An Invitation-Only Organization For Senior-Level PR And Communications Executives.

Thought Leader/Member

Agorapulse

Head of Marketing (EN) Content, Demand Generation, Social Media, Events, Partnerships

ActOne Group

Develop and manage cohesive marketing strategies for ten brands with operations in over 30 countries; Global, remote/hybrid team; Supported the launch of several new service lines/brands to create new revenue streams; Collaborated with executives to elevate their personal brands to increase visibility for the organization.

Marketing Communications

Noble

Supported the growth of Noble Marketing Group into a 10+ million-dollar business in less than five years with six distinct brands (B2B/B2C) that included products and services around educational marketing, direct mail, proprietary office products, patented medical tools, drug delivery, virtual medical devices, and branded promotional items
Collaborated with the sales team to develop budgets, create annual sales/marketing plans, and refine sales funnel
Selected and implemented CRM with sales funnel integration that collected data throughout the sales process
Leveraged social media to attract, engage, and convert prospects into clients, and clients into brand ambassadors
Segmented client profiles into robust buyer personas to customize outreach strategies and messaging
Developed robust client retention and referral programs
Directed day-to-day activities of nine direct reports (project management/design/marketing/social media)
Highlights
Entrepreneurial: Started as one of the first four employees and quickly became a leader entrusted with making high-level business decisions including hiring employees, selecting and implementing software, and leading client pitches
Sales Driven: Collaborated with the owner and VP of Sales to establish benchmarks and standard operating procedures
Award-Winning: Created innovative, award-winning marketing campaigns to navigate a long, challenging sales cycle (18 months) and gain accessibility to a highly specific audience of C-suite decision-makers
Product Launches: Supported over ten successful product launches from the brainstorming phase through the licensing and marketing phase resulting in several profitable business lines with growing revenue streams and robust clients bases
Digital Experience: Increased digital presence through websites, social media, SEO, blogs, and online advertising
Technology Savvy: CRM, media management software, and project management tracker

Director of Communications

Rollins College

Worked closely with college leadership and Executive Director to establish the CFE
Supported a robust and active board of advisors comprised of business leaders
Supervised all activities related to CEO student groups and interns
Assisted students in launching the first student entrepreneurial organization
Organized and executed activities and events of all types to promote the CFE
Entrepreneurship added as the first new concentration in more than a decade
Worked with the Athena Foundation to establish a Powerlink branch within the CFE
Managed the CFO budget (fundraising, special events, and operating expenses)
Write, edit, and distribute the CFE NewsJournal to over 1500 business leaders quarterly

Program Director, Center for Entrepreneurship

Lead go-to-market and communications teams able to generate awareness, drive demand, and build PR momentum to achieve YoY net revenue growth (NRR).

Passionate and self-motivated go-to-market advocate and experienced marketing professional. End-to-end, hands-on experience running successful events, marketing campaigns, content, and social media. As part of a global remote team, I collaborate with internal stakeholders and external thought leaders to achieve business goals and increase our bottom line.

Lifelong learner who constantly seeks new challenges and opportunities to improve my skills and knowledge. My passion is helping businesses and brands connect with the right audience at the right time to drive revenue. Proud member of the Forbes Communications Council, an invitation-only community for senior-level communications executives.

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The Battle

Pranav Piyush

💡Theresa Anderson

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