Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Stealth

Head of AI Product & Marketing

solo.io

At Solo.io, I spearheaded marketing initiatives through a transformative phase, ensuring alignment across teams and driving strategic discussions at the executive level. By implementing advanced pipeline monitoring and full-funnel analysis, I facilitated seamless collaboration between marketing and sales, delivering actionable insights for informed decision-making. As Head of Demand Marketing, I orchestrated strategies aligned with corporate objectives, contributing to revenue growth and bolstering Solo.io's market presence with customer-centric approaches, ultimately enhancing our competitive edge in the industry.

Head of Demand Generation

Snyk

During my tenure as Director of Digital Marketing at Snyk, I built and led a global digital marketing function, driving brand visibility and pipeline growth through advertising initiatives spanning search, social, display, and ABM channels. I orchestrated impactful brand campaigns, collaborated cross-functionally to optimize website performance, and led strategic digital account-based marketing efforts, aligning closely with product, field and demand marketing leaders to shape campaign roadmaps and integrate full-funnel strategies.

Director of Digital Marketing

Trend Micro

As the Senior Manager of Global Digital Marketing & Analytics at Trend Micro, I guided transformative marketing initiatives, including global brand awareness and lead generation campaigns. I managed vendor relationships across multiple channels and led email, content, and social media strategies for impactful global campaigns. As the leader of the marketing analytics team, I oversaw infrastructure projects, conducted quarterly business reviews, and provided data-driven insights to guide marketing decisions. Additionally, I led analytics tool implementation efforts, optimized marketing operations processes, and developed advanced analytics dashboards, empowering executives with actionable insights.

Senior Manager, Global Digital Marketing and Analytics

Manager, Global Marketing Analytics and Operations

MD Financial Management | Gestion financière MD

Digital Marketing Manager

•	Supports internal teams with digital campaigns
•	Digital analytics analysis, reporting, and tracking implementation support
•	Advises on online best practices to support web usability and accessibility

Assistant Online Channel Manager

•	Assisted with daily online operations, and developed and documented new processes 
•	Researched and documented online best practices
•	Audited and analyzed web accessibility based on W3C standards and Government of Ontario accessibility regulations

Online Channel Coordinator

CLV GROUP

•	Marketing content administrator 
•	Maintained content across dozens of rental and recruitment websites
•	Supported corporate social media accounts 
•	Wrote a rental advice/apartment lifestyle blog:  http://blog.clvgroup.com/

Online Content Administrator

After 15+ years leading analytics, operations, and demand gen teams, I expanded my focus from marketing into AI product development. Why? Because I’ve seen GTM teams struggle with tools built by people who never had to hit a number.

I care less about vanity metrics and more about building systems that actually support revenue teams—from strategy to execution.

I stepped into product while continuing to lead marketing because after implementing countless GTM tools, I kept running into the same frustrating patterns. When integrations broke promises, I built workarounds. When insights fell short of what teams actually needed, I found ways to get real answers—validated by the people whose quotas depended on them.

Leading cross-functional teams taught me to balance trusting data with trusting people. Now I bring that mindset to both marketing and AI product development—solving problems from the user’s perspective, not just the business case.

At every step, I’m asking: Could AI fundamentally change how we do this? Not just automate what’s already broken. The goal? Products that deliver genuine value to the people using them every day, marketed honestly without inflated promises.

taplio

The Battle

Pranav Piyush

Vladlena Mitskaniouk

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