Pratik Thakker

Marketing isn’t just about flashy campaigns 
or chasing the latest trends—it’s about understanding people, 
building trust, and creating strategies 
that drive real impact.

From day one, 
I’ve been obsessed with solving business growth challenges, 
decoding what makes people engage, 
buy, and stay loyal to a brand. 
This curiosity led me to build, test, refine, and scale marketing strategies 
that don’t just look good on paper but actually deliver results.

A Few Things That Happened Along the Way…
🔹 3X Successful Exits
🔹 Founder & CEO at INSIDEA and Durity
🔹 Times 40 Under 40
🔹 2X TEDx Speaker
🔹 Indian Achievers' Award Recipient
🔹 Featured as Top 100 Global LinkedIn Influencer by Taplio
🔹 World's #1 Rated Diamond HubSpot Partner
🔹 Company of the year 2024 (INSIDEA)
🔹 HubSpot Certified Trainer
🔹 Helped over 1000+ businesses across the globe

Why I Built INSIDEA

I’ve seen too many great ideas fail—
not because they weren’t brilliant, 
but because they lacked the right execution. 

Bringing a digital idea to life isn’t just about creativity; 
it’s about strategy, systems, and speed.

That’s why I founded INSIDEA—
to help businesses bridge the gap 
between vision and execution in the digital world. 

Whether it’s marketing, automation, or scaling operations, 
my mission has always been clear:

🔹 Turn ideas into impact.
🔹 Make digital growth seamless, not stressful.
🔹 Help businesses scale smarter, not harder.

Today, INSIDEA is more than a company—
it’s a movement of marketers, strategists, and growth specialists 
dedicated to making marketing simpler, smarter, and more effective.

What I Actually Do

Beyond the titles and recognitions, here’s what drives me:
✅ Decoding marketing strategies that work—no fluff, just proven playbooks.
✅ Helping businesses scale without burning cash on guesswork.
✅ Creating systems that turn engagement into revenue.
✅ Challenging outdated marketing norms and rethinking what’s possible.
✅ Helping businesses future-proof their marketing with automation and AI-driven strategies.

I’ve worked with hundreds of businesses worldwide, 
from startups to enterprises, helping them navigate the ever-changing marketing landscape. 
And if there’s one thing I’ve learned, it’s this: marketing isn’t just about selling—
it’s about storytelling, trust-building, and timing.

And hey, if you made it this far, 
you probably love marketing or
looking to work with me 😉

Just drop a message or visit my website to book a demo.

Founder & CEO

Insidea gives you the power to hire a highly trained and skilled pool of virtual talent from the comfort of your office – at low costs. 

Many companies have started adopting remote work models. The remote work revolution is here– thanks to Insidea. Why not enjoy the benefits of hiring a remote employee (who works exactly like a local employee)

Learn more: www.insidea.com

The best leaders don’t micromanage - they empower.

Here’s the thing about trust: it’s not just a leadership skill, it’s a signal.

It tells your team, “I believe in you.”
And when people feel trusted, they rise to meet that belief.

Anyone can demand results through control.
But real leaders inspire results through confidence, autonomy, and respect.

Because the truth is - when people are constantly watched, they play it safe.
When they’re trusted, they create magic.

What builds stronger teams in your opinion - trust or accountability?

Image via Dr. Brigette Hyacinth

Being teachable is harder than being talented.

The fastest learners aren’t the smartest people in the room.
They’re the ones who stay curious.

Who ask before they argue.
Who listens without preparing a comeback.

The moment you assume you already know enough, growth quietly slows down.
Not because you’re incapable.
But because you stopped leaving space to learn.

Every leader I’ve admired had this in common:
They stayed open. Even when it bruised the ego.

What’s something you had to unlearn before you could level up?


Image via Rob Dance

The best leaders aren’t remembered for their titles, they’re remembered for how they made people feel.

Long after projects end and teams change, people don’t remember the metrics, the meetings, or the Monday deadlines.

They remember the leader who listened.
The one who believed in them when they didn’t believe in themselves.
The one who showed kindness, not just authority.

Leadership isn’t about being in charge; it’s about leaving people better than you found them.

Be the leader who people still think about years later, not because you were perfect, but because you were human.

Who’s one leader you’ll never forget, and why?

Image via Mike Leber

We’ve been hiring backwards for years.

We screen for experience.
We reject for lack of it.
And then we complain about motivation, ownership, and growth.

Most skills can be taught.
Curiosity can’t.
Work ethic can’t.
Attitude definitely can’t.

The people who grow the fastest aren’t the ones who’ve done it before.
They’re the ones who want to learn, adapt, and care enough to figure it out.

Experience gets you in the door.
Passion decides how far you go.

If you were hiring today, what would you prioritize more: skills or mindset?

Image via Chris Donnelly

We all carry invisible weights - but some of them, we chose to keep.

Think about it.
It’s not always the world holding us back - sometimes, it’s us.

That quiet voice that says “you’re not ready.”
That habit of finding someone else to blame.
That one excuse that sounds a little too reasonable.

The truth?
The moment you stop feeding self-doubt, blame, and excuses…you start moving lighter, faster, freer.

Because freedom doesn’t always come from doing more, sometimes, it comes from letting go.

What’s one thing you know you need to let go of this year?

Stepping out feels heavy. Like every part of you is saying, stay where it’s safe.

Here’s the thing most people don’t tell you:
Before you step out, your mind invents fear.
After you step out, your body remembers strength.

On the left, it’s doubt, hesitation, and overthinking.
On the right, it’s clarity, momentum, and that quiet confidence that says, “I can handle this.”

Nothing magical changes outside.
What changes is you.

What’s one comfort zone you know you’ve outgrown but haven’t stepped out of yet?

When everything feels chaotic, staying calm isn’t easy, but it changes everything.

Calm isn’t about ignoring what’s happening.
It’s about not letting what’s happening control you.

When you pause instead of reacting, you give yourself space to think, breathe, and see clearly.

Because decisions made in peace build progress.

Decisions made in chaos build regret.
Stillness isn’t passive; it’s powerful.
The calmer you are, the clearer life becomes.

What’s one thing that helps you find calm when life gets loud?


Image via Sibel Terhaar

Success doesn’t mean having more than others. It means making room for others.

It’s easy to build walls when things are going well.
Protect your spot. Guard your wins. Keep score.

But real leadership shows up differently.
When you’ve been given opportunities, access, or luck, the move isn’t to stand taller.
It’s to pull up more chairs.

Longer tables create trust.
Longer tables create teams.
Longer tables create an impact that lasts longer than any title.

That’s how progress multiplies. Not by exclusion. By inclusion.

What does “building a longer table” look like in your world right now?


Image via Noemi Kis

Not every season in life is meant to bloom; some are meant to build roots.

We all love the seasons of growth - the wins, the recognition, the progress.
But the truth is, the quiet seasons, the bare ones, are just as important.

That’s when you’re rebuilding, learning, and grounding yourself for what’s next.

Because you can’t appreciate the shade until you’ve stood in the sun.
And you can’t value the sun until you’ve weathered a little rain.

Growth isn’t constant - it’s cyclical.
So if things feel slow or uncertain right now, remember:
This is not the end of your story. It’s the preparation for your next chapter.

What season are you in right now - growth or grounding?

When you really want something, you stop asking “if” it’s possible - and start figuring out how.

Every goal starts with a decision.
Not a perfect plan. Not endless motivation.
Just the simple belief that somehow, some way, you’ll find a path.

That’s what separates dreamers from doers.
The ones who want something wait for the right time.
The ones who will make it happen create the right time.

Because where there’s a will, there’s not just one way.
There are always a dozen, you just have to be willing to find them.

What’s something you achieved simply because you refused to give up?

The real obstacle isn't failure - it's what others think of you.

We all miss the mark sometimes. It's part of the process.
But it's not the failure itself that holds us back - it’s the fear of judgment.

The truth is, failure is just feedback, but letting others' opinions dictate our actions can stop us from even trying.

What’s something you’ve been afraid to try because of fear of judgment?

Most people wait for permission. Leaders don’t.

Standing out feels uncomfortable at first.
Pointing a new direction feels risky.
Going first feels lonely.

But every real shift you admire started with someone who didn’t blend in, didn’t wait, and didn’t follow the crowd.

Different is where leadership begins.
First is where impact shows up.

What’s one moment you chose to lead instead of follow?

The best leaders don’t build teams that depend on them; they build teams that believe in them.

Here’s the thing: real leadership isn’t about keeping people forever.

It’s about helping them grow so much that they could leave - but creating an environment so good they don’t want to.

When you invest in people - teach them, trust them, and treat them like they matter - they’ll give you more than loyalty.

They’ll give you their best work, their creativity, and their heart.

Because people don’t stay for pay checks.
They stay for purpose, respect, and belonging.

What’s one thing a great leader did that made you want to stay?

Image via Ronnie Kinsey

Half a month gone. Still 11 and a half to make it count.

If January didn’t start the way you planned - that’s okay.
You’re not behind, you’re just warming up.

Every month ahead still holds experience to grow and opportunities to grab.
Don’t wait for the “perfect time.” It’s already here, disguised as today.

What’s one thing you’re still committed to making happen this year?

We spend so much time waiting for someone to lead, fix, or inspire us…

But what if that person is you?

The one who starts before it feels comfortable.
The one who takes responsibility instead of waiting for direction.
The one who stops asking for change, and becomes it.

You don’t need permission. You need a decision.
Because sometimes, the “right person” isn’t coming.
They’re already standing in front of the mirror.

What’s one area in your life you’ve been waiting for someone else to take charge of?

You rise faster when you stop climbing alone.

Here’s the thing - success isn’t a solo sport.

Every time you lift someone up, share what you know, or open a door for another person, you’re not just helping them climb -you’re building your own ladder too.

Because real growth happens in the moments you give without keeping score.
The energy you put out always finds its way back, often multiplied.

That’s the quiet truth about leadership, teamwork, and life - the more you pour into others, the higher you rise yourself.

Who’s someone who helped you rise when you needed it most?

“One word changes everything.”

Some people hear no and stop.
Others hear not yet and keep going.

Same situation.
Different mindset.

Growth isn’t about pretending you can do everything.
It’s about believing you can learn what you don’t know… yet.

That tiny shift is where progress starts.

Where could adding “yet” change how you see your next challenge?

Ido Vapner

As CTO & Head Alliances (AWS, Azure, Google Cloud) at Kyndryl, I'm working with C-level executives to solve their most complex technology challenges.

I’m proud to lead an incredible team focused on Applications, Data, and AI, working hand-in-hand with hyperscalers every single day. We eat, sleep, and breathe hyperscalers. It’s all about building strong partnerships and delivering real value to enterprise customers.

Unlike traditional consultants, we’re the ones who design, implement, and build solutions from A to Z. From strategy to execution, we stay accountable until real business results are delivered.

I specialize in leading strategic alliances with AWS, Google Cloud, Microsoft, driving joint go to market initiatives, securing funding programs, and aligning business priorities with hyperscaler growth targets.

With deep expertise in Generative AI (GenAI), PrivateGPT, AI Agents, Agentic AI, and Cloud Security, I help organizations turn innovation into practical, scalable business solutions.

Specialties: Leadership, GenAI, PrivateGPT, AI Agents, Consulting, Cloud, AI, Cloud Security, DevOps, Enterprise Sales, Business Development, Corporate Strategy.

Chief Technology Officer for CEE & EM

- Leading a team that drives technical strategy, innovation, engineering, cloud and AI transformation.
- Assist Up to 12 Countries in Enhancing Cloud and AI Sales.
- Mentoring over several CTOs, technical leaders across strategic market.

Great news to start the year: Kyndryl is now an AWS AI Competency Partner.

This milestone reflects our ability to help enterprises and startups move beyond experimentation and execute AI at scale on Amazon Web Services (AWS).

What this means for customers in 2026 and beyond:
- Deeper collaboration with AWS to co-design and accelerate strategic AI initiatives
- Faster paths from pilots to production, leveraging AWS native capabilities foundation models, agents, and data pipelines
- Enterprise grade governance, security, and controls to scale Generative AI responsibly and with confidence

If you’re ready to turn Generative AI on AWS into measurable business value with Kyndryl, let’s talk.

CTO & Head of Alliances (AWS, Microsoft, Google) Cloud + AI | Driving Cloud & AI Growth Across Enterprises | AI Agents & Agentic AI

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The Battle

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