praveencherian.com

Write to get leads. Ghostwriting for busy founders and executives.

Founder

AI Firstmover

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MCI Onehealth Technologies Inc. 

Digital Marketing Specialist

Working on few ideas

Digital Marketing

Kognitive Marketing

1.Develop the Marketing Plan to improve the Instore Sales of our Client's Products.
2.Provide training and develop the growth strategy to match the business goals.

Marketing

TNI The Network Inc.

1.Define the Marketing Strategy to improve Conversions in particular locations.
2.Prepare the Sales Pitch to improve visibility

Marketing Manager

Freelance, self-employed

1.Worked with start-ups in the education and SaaS sector to map the digital process and improve lead generation.
2.Improve Social Media engagement with potential clients.

Thomas Cook India Limited

KEY RESPONSIBILITIES:-


•Responsible for creating the Digital Marketing Campaigns  for the business.
•Develop the Marketing programs through PPC,SEO,Facebook Ads and Google Adwords Program.
•Increase the branding of the products to improve footfalls across retail stores and increase  product recall.
•Improve demand generation with regular and cost-effective SEO,SMO plans,E-mail marketing and database Marketing around the year.
•Write Ad copies for Digital Ads.
•Recruit, train and motivate the Sales Staff to grow the B2C and B2B business across the region.
•Responsible for Target forecasting, competition analysis and Market potential to improve the Product portfolio and provide products as per customer requirements.
•Develop the Annual Sales budget for the region keeping in mind the business objective, marketing spends and market potential. 
•Create an incentive plan for the Sales staff to deliver optimum Sales numbers.
•Conduct monthly, quarterly, half-yearly and annual review of the Sales Number achieved by each sales staff.
• Manage the customer feedback effectively to provide insight to the product and service quality teams.
•Conduct regular CRM and product training.
•Worked with the Innovation team to generate fresh ideas for improving the processes within the business.

Achievements:-

•Recruited, trained and led the B2C and B2B teams in the region.
•Increased the top line from INR 1.51 Cr in 2013 to INR 5.3 Cr in 2015.
•Developed the Channel business by 150% YoY.
•Grew the Retail business by 92% YoY.

Regional Manager

Sales development of the Mumbai region of  Domestic Holidays at Thomas Cook. A team of six sales staff worked with him. Road shows were done at Corporate Hubs.He then went on to mange the first ever  Contact Call Centre business of the Domestic Holidays,consisting a team of eleven members.Under his tenure, the team was able to achieve 100% of its target He was nominated for the in-house awards of Thomas Cook India for this performance.

Sales Manager

Fitch Ratings

Endorsement of Fitch Ratings at several Banks.
Analysis of the Market Growth strategy for Fitch Ratings.
Achievements:-
Generated a Database of 3000 SME's from Bank of Baroda.

Summer Intern

Ghostwriting for busy CEO's and executives | Content Marketing and Distribution

LinkedIn has 900 million users. 

Are you leveraging it?

What are your challenges? Let me guess

-Getting leads

-Developing personal brand

-Networking with your niche

-Use LinkedIn as a Marketing engine

Solutions:

1.Set up a system to tackle each problem

2.Be consistent

3.Adapt on the go

I will help you to get leads for your business . Develop assets to grow your personal brand on LinkedIn. Create a sales funnel to get consistent leads. 

DM me  or Email :hello@praveencherian.com

I have a work experience of 14 years in startups, mid-size companies in Digital Marketing and Business Development.

Currently, growing 2 other businesses.

Praveen Cherian

Cognizant

Global Partner Marketing lead for Google Cloud

Associate Director, Global Partner Marketing 

Capgemini

🔵 Proven Global Marketing manager with a track record of driving impactful campaigns and achieving exceptional results. I have spearheaded numerous successful external marketing and communications initiatives, consistently aligning them with Global Business Line (GBL) objectives and priorities.
🔵 My expertise lies in developing robust GTM and activation strategies, resulting in Portfolio Pipeline development with significant achievements. Collaborating with subject matter experts, portfolio leads, and the global portfolio marketing core team, I have crafted activation strategies that align seamlessly with the overall marketing plan.
🔵 Run multi-channel campaigns? That's my specialty! I have effectively liaised with AR/PR/Digital teams to drive global campaigns across various towers of CIS, including Cloud, Employee Experience, Cybersecurity, IS, ESM, and Group pillars Sustainability and Innovation.
🔵 Campaign Amplification? Absolutely! I have collaborated with regional marketing and Account-Based 
Marketing teams to amplify global campaigns, ensuring they resonate with target audiences.
🔵 Embracing the digital era, I have played a pivotal role in driving the digital marketing for CIS business unit. By leveraging organic and paid strategic campaigns, I successfully achieved a remarkable 90% increase in followers for Cloud and Cybersecurity LinkedIn showcase pages, significantly boosting overall engagements and brand visibility for CIS.
🔵 As a subject matter expert, I lead Digital campaigns (organic and paid), providing essential support to bids and business pursuits.
🔵 As a staunch advocate of Employee advocacy, I work closely with the advocacy team, driving relevant 
initiatives to position Cloud and Cyber experts as leaders in their domain.
🔵 As a key subject matter expert, I take pride in educating global marketing and communications networks on various aspects of Digital Marketing, fostering a culture of continuous learning and innovation.

Global Marketing Manager | Cloud Infrastructure Services and Cybersecurity

🔵 As a dynamic Digital marketing lead in the IT industry, I have managed a global team of innovative 
marketers, providing leadership and guidance to both team members and peers across the organization and marketing channels.
🔵 My passion for continuous learning has made me a key subject matter expert, educating global marketing and communications networks on various aspects of Digital Marketing, staying at the forefront of industry trends and best practices.
🔵 I have overseen an Group annual paid media budget, strategically increasing it threefold since 2018. This paid media strategy has significantly contributed to overall website sessions, resulting in a remarkable high conversion rate and business deals wins.
🔵 My expertise in strategizing, executing, and optimizing global paid campaigns across various digital channels, including LinkedIn, Twitter, Facebook, and Google, has targeted key markets such as the US, UK, Europe, Nordics, and APAC. These campaigns have consistently generated maximum engagements, conversions, leads, and demand for the business.
🔵 I have actively supported major global events, including Dreamforce, AWS Reinvent, Sapphire Now, Red Hat Summit, ServiceNow K21, and Adobe Summit, driving brand awareness and registrations for these events. My involvement in high-value RFPs/Pursuits has contributed to winning bids. Additionally, I have driven downloads of essential thought leadership reports.
🔵 Developed paid media capabilities to support country marketing teams, ABM, Sales, and external clients has brought in new business month over month.
🔵 Expanded Capgemini's digital footprint with an impressive increase in the number of followers across LinkedIn, Twitter, Facebook, and Instagram. This also ensured fostering meaningful interactions with an increase in engagements.
🔵 I have successfully led various other marketing projects, including SEO, Pardot campaign management, and leading social media for Belgium and Luxembourg regions.

Global Digital Marketing Lead | Group Digital & Content

ABP Network

- ABP Digital is a digital division of one of the largest media house ABP group. Property handled: anandabazar.com
- Handled annual marketing budget of 1 Cr +. Had achieved 100+ MN page views from various marketing channels.
- Promoted anandabazar.com brand through various traditional marketing channels like Print, Radio, Bus branding, Canter activity (interactive game to connect with the brand) and various digital marketing channels like Facebook, Twitter, Google, and Affiliate partners.
- Increased newsletter subscriber base through organic (embed, pop up, inline widget) & paid medium (Facebook, Google, affiliate, etc). Managing daily, weekly, section-specific newsletters to engage with subscribers to build loyal customer base and drive page views.
- Increased website engagements using Clevertap.
- "Ananda Utsav" - Best Brand Awareness Campaign at INMA Global Media Awards 2018.
It helped build a variety of advertising options for display, native, and sponsorship. This allowed us to collaborate with and solve for ~25 brands—local, national and multinational. The revenue in 2017 grew 50% over the previous year and contributed to 12% of the annual revenue target.

Marketing Lead

Kotak Mahindra Bank

- Managed annual marketing budget of 10 crores
- Strategized & ensured smooth delivery of digital campaigns(social media, google ads, email marketing etc) at optimize levels by coordinating among publishers, Affiliates, Networks, Media agencies, Business Team, Call Centre, Field Sales team and other stakeholders to meet the defined business objectives: Monthly lead volume, CPL, L2O, L2A, COA etc.
- Managed aggregators like Bankbazaar, Paisabazaar etc to generate digital business.
- Performance marketing: Acquired Quality Leads MoM for Products such as Savings Account, Current Account, Personal loan, Home loan, NPS, Click 2 Remit, NRI Banking, Kotak Banking App- 811, etc.
- Key results: Increased avg monthly Lead volume for CASA from 30,000 to 80,000.

Manager- Digital Initiatives

ICICI Bank

- Handled an annual marketing budget of 10 crores.
- Strategized & ensured smooth delivery of digital campaigns(social media, google ads, email marketing etc) for Business Teams by coordinating among Agencies, Product team & other stakeholders to meet desired business objectives.
- Performance marketing: Acquire online Applications, Quality Leads MoM for Products such as Credit Card, Home Loans, Savings accounts etc with targeted CPA.
- Key results: Increased avg monthly Home loan Apps volume from 600 to 1000 with a decrease in CPA for Home loan from Rs 2000 to Rs 1500 with a conversion rate of 5% with monthly disbursed value of 40 Cr. Also, there was an increase in Credit card monthly Apps from 4,000 to 10,000 with a decrease in CPA from Rs 550 to Rs 300 with a conversion rate of 22-25% with monthly card issued number of 2500.
- Brand Campaigns: Various Debit Card / Credit Card Offers campaign to drive visits to Offer page, Increase requests for Expression Cards, Registration & brand visibility for Pockets

Deputy Manager - Digital Marketing

Lester Infoservices

- Strategized & executed Google SEM campaigns for Technical Support service of Antivirus brands (AVG, Norton, Mcafee etc), Apple(Mac, iTunes etc), Microsoft & Computer(Dell, HP etc) brands to generate sufficient qualified leads to the backend operation team on continuous basis & thus helped in generating good sales MoM.
- Managed annual marketing budget of $2.5 million. Increased avg monthly leads from 250 to 3500 with a decrease in CPL from $15 to $5-$6. This results in increase in monthly sales from $10,000 to $100,000.
- Managed social media marketing (Facebook, LinkedIn,Twitter etc.) to create brand awareness, customer engagement, ORM.

Digital Marketer

FedEx

- Revenue generation through Corporate sales of Import / Export logistics express services to Textile, Leather, Pharma, Automobile, etc customers.
- Handled South Bombay territory with an achieved sales target of 1.5 crores.
- Market research & Brand promotions through ATL (print media, OOH) & BTL (flyers, POS) activities, corporate events/conferences.

Territory Manager (Sales & Marketing)

LTIMindtree

- Project:- CITI CATE Operations, Citibank
- Weekly reporting of resource allocation, SLA breach, Quality Management
- Acceleration of Business Processes by Product Administration of Content Management Tool such as Documentum (Content management) and Kofax (Scanning and Imaging).
- Technical knowledge: C, C++, Java, HTML, Unix, MS Office.
- Best Team Performance Award for CITI CATE project, Citibank

Software Engineer

LinkedIn Top B2B Marketing Strategy voice | 🚀 Global Marketing manager at Capgemini | 👨‍💻 Digital Marketing Trainer & Mentor | 🤖AI enthusiast | 👨‍👩‍👧 Proud dad | 🧘‍♂️Fitness addict

🚀 Dynamic, Data driven and Result oriented Marketing Lead with 15+ years of experience in driving exceptional results in Digital Marketing, Marketing Communications, Media Buying & Planning, Lead Generation, Demand Generation, Account-Based Marketing, Performance Marketing, and Full Funnel Marketing across the Information Technology, Media, Banking, and Logistics industries. Proficient in global markets including the US, Europe, Nordics & APAC.

🏢 Currently, I am working as Global Marketing Manager | Cloud Infrastructure Services at Capgemini, leading External Marketing and Communications strategies. My expertise lies in developing robust GTM and activation strategies, Portfolio Pipeline Development, Digital Marketing, Account Activation, Opinion Leader Program implementation, and Global Website Management.

💼 My toolkit includes proficiency in various marketing tools like Talkwalker, Hootsuite, Sociabble, and Salesforce Pardot and CRM, Netcore Smart Tech, Traqli, MailChimp, Google Ads, Google Analytics, Microsoft Bing Adcenter, Facebook Business Manager, Ads Manager, Twitter Ads Manager, LinkedIn Campaign Manager, Google Campaign Manager, DV360, Spotify Ads, Appsflyer, Clevertap, Outbrain, among others.

🎓 I hold a MBA degree from Symbiosis International University and a diverse range of certifications, including Google Ads (search, display, video, measurement), Google Analytics (basics and advanced), LinkedIn Marketing Solutions Certifications, and Social Media Marketing Certificate. Additionally, I have successfully completed Capgemini's Young Emerging Professionals Lite and Connected manager programs and earned a Six Sigma Green Belt Certification with an A+ grade.

🏆 Notably, I have been recognized with outstanding delivery awards at Capgemini. I was also honored with the Best Brand Awareness Campaign at INMA Global Media Awards 2018 and Best Digital Marketing Campaign at WAN-IFRA's South Asian Digital Media Awards 2018 during my tenure at ABP. Additionally, I was part of the Best Team Performance Award for the CITI CATE project at Larsen & Toubro InfoTech.

✨ As a marketing enthusiast, I am passionate about leveraging innovative strategies, cutting-edge technologies, and data-driven insights to maximize brand visibility, engage target audiences, and drive remarkable business growth. 

🌐 Let's connect and explore opportunities to make a remarkable impact in the dynamic world of marketing. 

P.S. Views expressed on LinkedIn are my own and is not of any organisation.

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Praveen Cherian

Anirban G.

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