FOF.link

Our story starts at 1937, with Ronald Cose and The Theory of the Firm

If markets are so efficient,  why do firms exists?

Of course  "Transaction Costs"

We are here to make markets as efficient as firms

http://FOF.link

Founder

1000 Founders Community

Helping Solo Founders to $10M in revenue and list an IPO

https://www.1000founders.in/

Nimbal.io

Nimbal is a platform for 100% test automation of your software product by your own software developers. Developers can get started in writing english like test in less than 24 hours and get to over 90% Coverage of your Code & User Stories.  Run daily Automated tests to make your users love your software product.

99tests

99tests is a Pay-as-you-go QA Platform

Share your software screens, get User Stories, Test Cases and Bugs all-in-one for the specified devices, locations and languages. Get the exact cost to execute and pay per results.

https://99tests.com

VMLogix

LabManager is a virtual lab automation product to manage virtual machines that are run in VMWare ESX 3.5, vCenter 4.0 and Citrix Xen 5.5. 
Developed an automation framework using Python API's and Selenium scripts. 
Tested several versions of LabManager on Xen, Amazon and VMWare virtualization platform from 3.3 to 3.8.2.
* Automation of functionality using Selenium and Python API's. 
* Writing and executing test cases. 
* QA test combinations over multiple OS's, Hypervisors. 
* Filing Bugs and Test reports. 
* Setting up Test beds from Virtualization platforms.

Quality Assurance Manager

webMethods

WebMethods Integration server 7.1. Involved in performing QA and automation (QTP) on Business Process Models using Developer and Designer tools of WebMethods. These tasks required understanding of SOA, web services and programming skills to develop FLOW Scripts (a proprietary programming language of WebMethods), along with Java web services using eclipse. Developed Perl scripts that queried Oracle DB using SQL to validated data. 
* Automation of Business flows using QTP 9.0. 
* Creation of Test Plan and Test Case documents. 
* Setup and configuration of Application servers (IS and MwS) on Unix/Linux/Solaris. 
* Execution and reporting of functional bugs. 
* Integration testing and Component testing. 
* Developing Java web services using eclipse.

Quality Assurance Engineer

Oracle

Oracle e-business Applications: The scope of the project is to perform QA for the Oracle e-business 11i applications. Involved in the design and development of the GUI based automation suite for the forms based and html based Oracle Applications. The verification of the results is done using an infrastructure tool developed in Perl that extracts the Winrunner results, parses and reports the statistics of the test runs without any user intervention. Worked on the enhancement phase of this infrastructure tool. 
* Creation of Test plan and Test Case documents. 
* Coding of Scripts in TSL (Winrunner) for building the GUI based Automation 
* Unit testing, integration testing (Perl) 
* Bug Fixes. 
* Resolved bugs in the infrastructure.

Certification of GIT Tools as a part of GIT Scripting team, which was responsible for new code 
development, testing and deployment for GIT Operations 
* Developed automated testing scripts using Perl for GIT Tools. 
* Successfully implemented test plans and produced summary reports. 
* Evaluated and prototyped an Automation infrastructure for automation and reporting using Oracle Application Express (SQL) and Wiki. 
* Used source control software, bug-tracking software and test-tool development. 
* Modified existing testing procedures and ensured product enhancements did not impact functionality. 
* Proactively contributed to all team efforts, ensuring project completions and quality products and results.

Development of Certified Configurations for Oracle On Demand. The development involved exposures to various concepts like Oracle On Demand, Certified configurations, Provisioning, Reference Configurations, Customer Configuration Repository. Used Perl, SQL and PL/SQL for development. 
* Feasibility analysis based on the Functional Design Document. 
* Creation of Technical Design and test plan documents. 
* Coding of modules in Perl and SQL for building the Certified Configurations 
* Component testing and integration testing of the modules.

With over 20 years of experience in startups, software development, and innovation, I am a founder of two ventures: 1000Founders and 99tests. 1000Founders is a community that helps founders to hit product-market fit, fundraise, and grow 10x. 99tests is a platform that enables 100% test automation of software products by developers using natural language.

I am passionate about creating and scaling companies, communities, and multi-sided software platforms that solve real problems and deliver value to users and customers. I have raised over one million dollars to grow 99tests, a crowdsourced testing platform, to 50K users before it closed. I have also published a case study on effectual logic and startup survival in an emerging economy. I have a certificate in AI and ML from the Indian Institute of Science and an executive general management programme from the Indian Institute of Management, Bangalore. I am skilled in agile methodologies, technology adoption, and lean start-up principles. My mission is to help each founder get to $10 million ARR by the year 2030, with a focus on founders.

Praveen Singh V

MetricStream

Product Marketing Manager

Knoh.AI

🌟 Agentic AI MVP & Product Launch: I worked part-time in a product management and marketing capacity at Knoh.AI to build and launch an agentic AI assistant for product marketing and competitive intelligence. Led UAT, logged bugs, created prompt instructions, enabled customer demos, and launched GTM assets like datasheets and the website. Gathered user feedback and collaborated closely with the engineering team to prioritize product enhancements and bug fixes. (Tools Used: Loom, Invideo, HeyGen, Canva, Figma, Google Vids)

Product Marketing & Management - Launched AI Agents 

LightMetrics

LightMetrics is a video telematics solution provider. During my tenure, I managed marketing agencies and supported in-person events. My roles and responsibilities included: 

⭐ Project Management and Events: Managed ABM and content agencies, offering mentorship, quality checks, and strategic direction. Launched partner portal with positioning decks, demo scripts,  and localized solution assets in Portuguese to close gaps between sales and product. Supported SDRs at field events with decks and artwork. (Tools Used: Notion, Webflow, Canva)

Product Marketing Manager - Project Management & ABM 

Product Space

⭐  Product Management Certification (Jul–Sep 2024) – Completed the Product Management program from Product Space to deepen my understanding of SaaS & AI products, enhancing my ability to collaborate with PMs and drive user-centric GTM strategies. The course offered expert mentorship, case studies, live assignments, and the opportunity to work on real-world PM projects. Worked on live projects with products like Recipecup, Canva, and Bullspree.

Product Management - Certification & Projects

Hubilo

Hubilo is an all-in-one virtual, hybrid, and in-person event platform that empowers marketers to host revenue-generating events. Some of my roles and responsibilities included: 

⭐ Product Launch and GTM Strategy: Collaborated with product managers to finalize competitive matrix, and product narratives for the launch of Webinar+. Translated product capabilities into FAQs, datasheets, product decks, blogs,  and demo videos. Executed GTM programs with a strong focus on new user acquisition and analyzed campaigns post-launch to enhance conversions. Shared keyword insights that improved MQL quality from paid channels. Analyzed platform usage stats to validate impact and ROI. (Tools Used: Marketo, Salesforce, Tableau)

🏆 Market Research and Competitive Analysis: Awarded the Marketing Maven in Oct 2022 for in-depth research on 20+ webinar competitors, uncovering insights on parity features, pricing, and sales process. 

⭐ Feature Release Strategy: Supported the launch of analytics,  and  Gen AI features. Examined Salesforce data and customer Gong calls to update user persona and pain points. Created value propositions, FAQs, solution demos, scripts, and support articles. Did detailed usability testing for new features. (Tools Used: Gong, Figma, Loom, Get Beamer)

⭐ Product Training: Developed GTM playbook and product training materials. Shared timely updates and newsletters. Updated sales tool kit with battle cards, and product cheat sheets. Developed assets to counter competitive influence on buying decisions. Conducted monthly training. Incentivized learning with certifications achieving 100% completion rates. (Tools: Seismic)

⭐  Q1 2024 – Sales Enablement Consulting Project: Created updated product decks and sales flyers to support Fielddrive’s sales conversations and customer engagement efforts. Focused on simplifying complex product features into easy-to-understand materials for faster sales enablement.

Product Marketing Manager - GTM & Product Launch

Subex

Subex is a leading telecom analytics solution provider. I managed product launch and GTM for Subex's No-code AI platform - HyperSense. Key highlights include:

⭐ Product Launch and MVP Creation: Did market research with product heads to develop GTM strategy, positioning, value propositions, and roadmap. Conducted competitive and KANO analysis for feature prioritization and MVP creation. Acquired 150+ free trial users within the first month of the Beta launch. Helped collect and analyze feedback from users to improve the product. (Tools used: JIRA)

⭐ GTM Playbook: Led GTM efforts for No-code AI product - HyperSense AI Studio. Built awareness about the product and its use cases through webinars and podcasts with thought leaders in data science. Generated 120+ MQLs a month with white papers, eBooks, and social media posts. Developed sales scripts, overview guides, battle cards, training decks, and outbound email cadences for new prospects. (Tools used: Wordpress, Hubspot)

⭐ User Acquisition and Engagement: Increased new sign-ups with lead magnets such as AI Quiz and ROI calculators. Drove adoption among free trial users with a product resource center, FAQs, product walkthrough videos, and use case tutorials. Created an in-app learning academy to activate inactive users. 

⭐ Analyst Briefings and PR: Collaborated with SMEs to refine submissions for awards and analyst briefings. Wrote articles, press releases, PoVs, CTO quotes, and annual reports. Established editorial opportunities for CXOs to promote the new products. (Tools used: HARO)

Associate Product Marketing Manager - GTM & Product Launch

Kaleyra

Kaleyra is a global cloud communications software provider. As part of the marketing team, I managed all aspects of marketing and branding at the company. The key highlights of my role were:

⭐ Product Content: Created product teasers, explainer videos, brochures, newsletters, user guides, chatbot copy, blogs, and case studies. Gamified testimonial collection with the CS team to increase responses. (Tools used: Asana, Wordpress)

⭐ Corporate Communication & Events: Wrote scripts, and oversaw the execution of leadership video shoots. Created press releases, thought leadership articles, event teasers, and assets for global events such as MWC. Worked with the leadership team to execute all aspects of corporate communication, including employer branding and emergency communication to media, customers, and employees during the pandemic.

Sr Content Specialist - Corporate Communications

MoEngage Inc.

MoEngage is a marketing automation and engagement platform for mobile apps. At MoEngage, I was part of the marketing team that managed all aspects of content to generate MQLs, and drive brand awareness. The key highlights of my role were:

⭐ Lead Generation: Acquired new leads with data-driven reports, and eBooks. Optimized website for SEO, and set up CTAs to drive on-page CTRs. Set up personalized email nurture for different user segments. (Tools used: Hubspot, Sumome, Ahrefs, Canva, Trello, Lumen5)

⭐ User Conferences and Events: Collaborated with product, sales, and marketing teams to develop Product Launch Presentations for events. Helped organize and promote the first #GROWTH19 user conference. Created partner landing pages and newsletters. Managed employee branding and events for GPTW 2019.

Content Marketing Manager - Demand Generation & ABM

HashedIn

HashedIn is an IT services and consulting company that builds intelligent SaaS solutions. At HashedIn, I worked directly with the leadership team to execute PR campaigns. I also worked with the sales team to develop case studies, and capability decks to close opportunities. The key highlights of my role include:
 
👉 PR and Sales Enablement: Wrote CXO articles and press releases for company updates, new products, partnership announcements,  and awards. Worked with SMEs to develop industry-specific sales decks to close new opportunities. Wrote ROI stories to educate prospects about the solutions. (Distributors: PRNews, Businesswire, YourStory)

Content Marketing Strategist - Sales Enablement & PR

HackerEarth

HackerEarth is a talent and innovation management platform for conducting hiring challenges and hackathons. As part of the developer community engagement team, my role was focused on building HackerEarth’s 1.5+ million strong developer community. The key highlights of my role were as follows:
 
⭐  Developer Community Engagement: Wrote blogs, SEO pages, product walk-through articles, and newsletters.  Drove social media and email campaigns for an international developer audience.

⭐ Hackathons and Events: Organized country-wide Hackathons, and developer meetups. Live tweeted and promoted #IndiaHacks for an event that trended for 6 hours on Twitter. (Tools used: Mailchimp)

Marketing Manager - Hackathons & Events

⭐️ Full-stack Product Marketing Professional with 10+ years of experience delivering product and marketing excellence for scalable growth.

⭐️ Certified Scrum Product Owner with experience in GTM Research, Competitive Analysis, KANO analysis, user journey mapping, usability testing, MVP creation, pricing strategy, user onboarding, engagement, and defining product messaging, value proposition, use cases, and ICP decks. Proven track record of working with cross-functional teams to launch and promote user-friendly SaaS products. 

⭐️ Experienced in New Product launches, GTM strategy, product demos, and training. 

⭐️ Portfolio: https://sweet-bat-caa.notion.site/Tharika-Tellicherry-s-Portfolio-efac690a2b8e4cb1a09f5766e6a3c67a

⭐️ Product Categories: Webinar Software, Data Analytics, Marketing Automation, Software Testing

⭐️ Tools used: Balsamiq, Marvel, Miro (Wireframes) Google Analytics, SEMRush (Web traffic analysis), Hotjar (Heatmap) Hubspot, Salesforce (CRM) Wordpress, Mailchimp (Marketing) Figma, Canva, Illustrator, PPT, imovie, Loom (Editing) Trello, Asana, JIRA ( Project management) 

⭐️Gallup StrengthsFinder: 1. Ideation 2. Communication 3. Learner 4. Restorative 5. Strategic
-Myers-Briggs personality: INTP (Introverted, Intuitive, Thinking, Perceiving)
-DiSC profile: Conscientious
-Neuro-diverse: Asperger's (Autistic with ADHD) 

⭐️About Me: 
I work with product teams to drive product success and growth. My expertise lies in collaborating with SMEs to conduct competitor research and develop compelling product narratives and strategies to achieve specific business goals. With a background in marketing, I am skilled at translating any complex tech concept/ requirement into simple, easy-to-understand product narratives and actionable plans. I have a strong understanding of mobile, gen AI and content creation apps, the start-up ecosystem, and GTM strategies for user-focused products. 

I am an introvert with a fascination for ideas and am always on the lookout for new ways to solve difficult problems. I am here to make meaningful connections and support companies and peers on their growth journey. I am happy to volunteer for non-profits for climate change, wildlife conservation, neurodiversity, and children's education. I am open to discussing products, AI, space exploration, food, movies, and cats.

Feel free to drop me a message! :)

taplio

The Battle

Praveen Singh V

Tharika Tellicherry

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