BeNext

As the founder of BeNext, my role encompasses a diverse range of responsibilities, given the breadth of services my company offers: 
𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐕𝐢𝐬𝐢𝐨𝐧𝐚𝐫𝐲 𝐚𝐧𝐝 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩
- Developing Strategic Goals
- Business Development
- Client Relationship Management

𝐎𝐮𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬: 
Certainly! Here’s a concise first-person version in bullet points:

-𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: I oversee the creation of personalized LinkedIn strategies to boost client visibility and authority.
- 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I ensure effective management and optimization of clients’ social media profiles to enhance engagement and brand presence.
- 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: I guide the execution of performance marketing campaigns, focusing on achieving measurable results.
-𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: I lead the development of comprehensive digital marketing strategies integrating various
-𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧: I supervise the design and development of user-friendly, visually appealing websites that align with client goals.
-𝐀𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I oversee online advertising campaigns to ensure optimal performance and strategic planning.
-𝐕𝐢𝐝𝐞𝐨 𝐄𝐝𝐢𝐭𝐢𝐧𝐠: I ensure the production of high-quality video content that supports our clients' branding and marketing objectives.
-𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐒𝐄𝐎: I guide strategies to enhance clients’ YouTube visibility and performance through effective SEO techniques.
-𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐒𝐄𝐎: I lead efforts to improve website search engine rankings with effective SEO strategies.
-𝐋𝐨𝐠𝐨 𝐃𝐞𝐬𝐢𝐠𝐧: I oversee the creation of distinctive logos that capture clients’ brand identities.
- 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠: I supervise the design of product packaging to enhance appeal and align with brand messaging.
-𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: I develop and implement cohesive branding strategies that strengthen clients' market presence.

Director

SevenHeaven

- Designed and customized the Shopify e-commerce store for SevenHeaven, a vibrant beauty and cosmetics brand, focused on delivering a seamless and visually engaging shopping experience.

- Customized Shopify themes and templates to reflect the brand’s bold and youthful personality.

- Optimized homepage, product, and collection pages for better navigation, mobile responsiveness, and faster load times.

- Integrated key features such as customer reviews, newsletter pop-ups, and quick-buy buttons to improve conversions.

- Ensured SEO-friendly structure and aesthetic consistency across pages to boost both organic traffic and user retention.

Shopify Website Designer 

Growth Variable

- Curated and executed a strategic content calendar to reflect Anuraag Jain’s expertise in growth strategy, startup scaling, and performance marketing.

- Crafted thought-leadership posts, narrative-driven carousels, and short-form insights, aligning with his authentic voice and market vision.

- Optimized content based on LinkedIn algorithm insights and audience behavior, boosting reach, profile visits, and connection quality.

- Worked on ghostwriting hooks, storytelling formats, and engagement strategies to build his presence among founders, VCs, and operators.

- Collaborated with the Growth Variable team to align Anuraag’s content with broader business goals, brand messaging, and campaign themes.

- Tracked performance metrics (impressions, engagement rate, profile views) to iterate on successful formats and refine targeting.

LinkedIn Marketing Manager

Redesigned and optimized the Growth Variable website to reflect a clean, modern, and conversion-driven layout.
Focused on enhancing user experience, mobile responsiveness, and brand alignment with Growth Variable’s positioning as a growth marketing consultancy.
Collaborated with the founder, Anuraag Jain, to ensure the design effectively communicated the company’s services and value proposition.

Website Designer

ShipBolt Industries

Spearheaded the LinkedIn presence for Shipbolt Industries, managing both the company page and the personal profile of founder Shraddha Aggarwal.

- Crafted a strategic content calendar highlighting the brand’s innovation in manufacturing and engineering solutions.

- Designed engaging carousels, industry insights, and brand-building posts to grow visibility and authority in the B2B space.

- Drove a remarkable 3000% increase in impressions on the founder’s profile through thought-leadership content, storytelling, and consistent engagement.

- Strengthened the brand voice across all LinkedIn touchpoints, aligning business goals with content performance.

LinkedIn Manager 

Pnm Katyani Packagings Pvt. Ltd. - India

I worked on a high-impact, short-term design project for Svish, a bold and fast-growing personal care brand, under the creative leadership of the PNM Katyani design team.

Project Snapshot:

Developed 3D packaging concepts that reflected Svish’s quirky, youthful, and hygiene-driven brand ethos.

Created a detailed 3D product animation video to showcase packaging functionality, design language, and brand elements for client presentation.

Balanced design innovation with manufacturability, aligning aesthetics with production feasibility.

Contributed to a packaging style that stood out on digital shelves while being visually consistent with Svish's vibrant identity.

Packaging Designer

Jackstien Practices & Consulting International LLP

My team at Strikethrough DMS designed the website for Cuffeparade, Mumbai. 
Cuffe Parade lies at the Southern tip of the Mumbai peninsula, closest to the business sector of the city, yet away from the noise, traffic, and grime.

It was fun knowing about this gorgeous place in the crowded city of Mumbai. 

Our contribution to the website, https://cuffeparade.in, was as follows: 
- Website Structure 
- User Experience 
- User Interface
- WordPress Design 
- Theme Creation

ORIX India

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐖𝐫𝐢𝐭𝐞𝐫 𝐚𝐧𝐝 𝐄𝐝𝐢𝐭𝐨𝐫 𝐚𝐭 𝐎𝐫𝐢𝐱 𝐈𝐧𝐝𝐢𝐚 | 𝐏𝐫𝐨𝐣𝐞𝐜𝐭: 𝐌𝐲𝐂𝐡𝐨𝐢𝐳𝐞 𝐒𝐞𝐥𝐟-𝐃𝐫𝐢𝐯𝐞 𝐂𝐚𝐫𝐬

During my three years at Orix India, I served as a Creative Writer and Editor for the MyChoize Self-Drive Cars project. This role was a fantastic experience, allowing me to significantly boost MyChoize's online presence.

My Key Contributions Included:

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: I developed and executed a content strategy that matched MyChoize’s brand voice, creating a unified and engaging digital presence.

𝐒𝐄𝐎 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: By integrating effective SEO techniques, I enhanced the brand’s search engine visibility, driving more organic traffic to the website.

𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐂𝐨𝐩𝐲: I crafted compelling and persuasive content that attracted and retained customers, improving both engagement and conversion rates.

𝐄𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: I ensured all content was polished and aligned with the brand’s professional standards.

𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: My content supported various marketing campaigns, strengthening the brand’s online presence and increasing audience interaction.

Overall, working on this project was incredibly rewarding, and I’m proud of the impact my writing and editing had on MyChoize Self Drive Car’s success.

Senior Officer - Creative Editor 

Founder, Strikethrough Digital Marketing Services | Building Brands

With a proven track record of elevating personal brands and purpose-driven businesses, 𝐏𝐫𝐞𝐞𝐭𝐲 𝐀𝐮𝐥𝐮𝐜𝐤  is recognized as a 𝐓𝐨𝐩 𝐕𝐨𝐢𝐜𝐞 𝐢𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 on LinkedIn.

As the Founder of 𝐁𝐞𝐍𝐞𝐱𝐭 (formerly known as Strikethrough Digital Marketing Services), Preety brings deep expertise in 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧, 𝐒𝐄𝐎, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐇𝐨𝐥𝐢𝐬𝐭𝐢𝐜 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 designed to help individuals and businesses grow with clarity and confidence.

Her passion lies in crafting authentic digital identities—through 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬, 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐩 𝐛𝐫𝐚𝐧𝐝 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞𝐬. With a designer’s eye and a marketer’s mind, Preety ensures that every touchpoint, from visuals to voice, aligns with the brand’s deeper purpose.

She also offers specialized services in 3𝐃 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐕𝐢𝐝𝐞𝐨 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧, helping brands build a standout presence both online and offline.

📩 Email: letstalk@benextcorp.com
📞 Phone: +91-97166 62000

Preety Auluck

Give me your LinkedIn and I'll make you an Influencer in 3 Months | LinkedIn Personal Branding Strategist | Storyteller | LinkedIn Organic Growth Expert | LinkedIn Marketing for Entrepreneurs

Does it happen with you where you see a founder's profile and wonder why they are getting all the traction from speaking gigs to investors to customers talking about them?

Zomato once received 18,000 applications for a single role through founder-led LinkedIn content. Deepinder Goyal’s posts have driven more interest in inbound hiring than many paid campaigns. Rebel Foods has used the same approach to hire senior global talent without headhunters. Zerodha’s Nithin Kamath has built an investor following that gives the brand unmatched credibility in fintech. Founders who invest in visible thought leadership consistently report lower hiring costs, faster deal conversions, and higher inbound investor interest.

Yet most Indian founders still treat LinkedIn like an afterthought. They focus on product launches and funding news but leave their real intellectual capital locked away in private conversations. The result: high-value opportunities—senior hires, investor connects, media invitations—flow to peers who have made their thinking impossible to ignore.


We work with founders who want to change that. We convert their lived experiences, market insights, and decision-making frameworks into visible proof of authority that drives tangible outcomes.

Founder Documentaries: In-depth, one-day shoots capturing the founder’s entrepreneurial journey, strategic bets, and high-stakes decisions, edited into a timeless asset for talent, investors, and customers.

Content Systems for Personal Branding: High-frequency, short-form LinkedIn posts drawn directly from your story and perspective, designed to position you as a domain authority and make your presence unavoidable in industry conversations.

Media Positioning: Placement in high-credibility stages, forums, and publications that align with your market and growth goals.

Intellectual Property Assets: Books, keynote scripts, and sector-specific case studies that secure your place in the intellectual history of your industry.

This is founder positioning engineered to attract the market you want next, without dilution, drift, or noise.

Nikhil Mishra

I shared this 5 star hotel menu to my father.
He asked - Aloo paranthe ke 300 rupay??
Mummy peeche se - Beta mujhe dede😅

I kept reading the menu.

Aloo bhaaji - 450
Idli sambhar - 375
Upma Sambhar - 375

Papa said - Aloo 30 rupay kilo hai. Tel, atta aur aadmi ka ka cost jod lo to bhi itna nahi banega

Loot macha rakhi hai😅

Mummy again from the back.

Beta, complimentary breakfast ho to khaa lena warna aur kuch nahi

I said - Yrr pehli baar aayein hai, five star, pta to chale kya banate hain, kaise banate hain

She said - Ghar aaja, main tujhe 5 star khana khila dungi bina paison ke😅

And.... I thought 

Yaar sacchi mein loot hai😅



PS: I write stories from my lived experiences and help Founders do the same. 

#food #fun #hotel

Don’t have time to post on LinkedIn? Don’t have rags to riches story? Struggling to build thought leadership - Read this profile | Effortless Storytelling and Personal Branding for Founders & CEOs | Storytelling Trainer

"I don't get views on LinkedIn."This client gained 300k views in 7 days without writing about any trending topic.

No bullshit news or comment and I will dm hacks. Just raw authentic storytelling.

It's a simple playbook we applied for him.

1) Memorable lived experiences: He spoke about a memory from 40 years ago. Two young executives started at same rank and one became chairman. 

Instant inspiration for any corporate executive.

2) Zone of Genius: We asked his core subject matter expertise and he shared his solutions for India's new problems.

Invited opinions from best industry professionals.

3) Zero engagement engineering: No “Agree?” or “What’s your take?” at the end. No hooks designed to game the algorithm. Just the story, full stop. 


What the client did right:

- He resisted the urge to be “relevant" - No rush to talk latest trending news to get views.

- He let the lived experience carry the post: No case study format. No before/after. Just “I was there, and here’s what I saw.” That authenticity can’t be manufactured.

- He trusted the depth: He didn’t dilute the story to make it “accessible.” He wrote it for the people who would understand why it mattered. They turned out to be thousands.


Stop running for algorithm. Start reflecting on your experiences and you'll find content gold sitting in your head.

Or you can hire us:)

#linkedin #storytelling

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India ranks 2nd in office romance globally
They call it “modern workplace culture”
Proud of Gen Z


Mexico leads at 43% their divorce rate jumped 50% in a decade

UK and US sit around 30% Gen Z there treats it like no big deal

Canada same story romance at work is just another Tuesday

India’s at 40%
34% of Gen Z in India worries their career will tank because of office romance

While in the US and UK about 45% of Gen Z have already had physical relationships at work

In Canada Gen Z balances openness with caution

But India’s Gen Z calculating every risk before even thinking about it

They get called out for everything
Too sensitive too entitled too anxious
But when it comes to love at work they’re the most cautious of all

They’re the only ones thinking twice
About mixing work with feelings
About protecting their futures
About not becoming another statistic

So while the world laughs at Gen Z for being “too careful”

I see a generation that learned from watching others crash and burn.

What do you think?

Thought Leadership is funny.  
Every Founder wants to build it.  
But nobody knows what it really means.  

I will simplify it for you.

It is not about what you talk about. 
It is about what you have lived through.

Look at Kiran Shah. 

He does not talk in theory how not having your factory is a good decision for d2c folks. He shares the story of how Go Zero has been successful in selling 15 lakhs ice creams every month without having a manufacturing unit. 

When you read that, you know he has done it, lived it, felt it. And that's exactly what makes him credible because he has a real experience to back.

That is the whole game. Simple.

It is like being a soldier who has been into a war and being someone who has watched war movies.

You can smell the difference in how they communicate.

When you hire a strategist to sit and research what you believe about packaging or sustainability, you are not facing a positioning problem. You are facing a lived experience problem.  

Your work and experience has to give birth to thoughts and ideas. The role of a strategist is not to give you thoughts. The role is to pull out what is inside you, sharpen it, and help you say it clearly.  

If there is nothing real to pull out, no level of research can make you a thought leader. Thought must be earned.


PS: We work with Founders as thought partners and share their authentic stories on linkedin.

#linkedin #founders

𝗠𝘆 𝗳𝗿𝗶𝗲𝗻𝗱 𝗴𝗼𝘁 𝗮𝗻 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗞𝗼𝗿𝘀 𝗯𝗮𝗴.  
It was originally priced at 90k. 
She got it through custom auction for 4k.

The bag looked flawless.  
Real enough to turn heads.
But something inside her didn’t feel right.

She posted pictures on Instagram. Likes poured in.
Comments praised her first luxury bag.  
But whispers followed.

“Is it for real?”  
“How did you get it so cheap?”

No one asked her. But she felt the judgment.

She wore it on the Metro, in the cab, in the everyday grind. It reflected back her own uncertainty.

She felt that subtle unease when the outside shows one story, but the inside tells another.  

Carrying something that didn’t quite feel earned.

That’s the power of perception.  
It’s more than appearances. 
It’s how you carry yourself in every moment.
Because true confidence can’t be bought or faked.

If it doesn’t feel right to you, it shows.
And all the likes in the world won’t fill that gap.

taplio

The Battle

Preety Auluck

Nikhil Mishra

Followers

Posts

Engagements

Likes

Performance ScoreNikhil Mishra's LinkedIn Performance

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taplio

The Battle

Preety Auluck

Nikhil Mishra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nikhil Mishra's LinkedIn Performance

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Performance ScoreNikhil Mishra's LinkedIn Performance