Presence Plumb

Driving growth for post MVP to late-stage web3 companies. I do this by building strong community strategies, providing top-notch recruitment/service solutions, and facilitating funding. | PM @Mint Academy

My strength: spotting opportunities for entrepreneurs with a distribution edge, building the right team to execute to bring it to life, generating more revenue and impact for experienced operators.

Facilitated the launch of venture studios in AI, Biotech, Spacetech, Education as an ecosystem builder

Personal brand lead, storytelling and positioning consultant for founders who struggle to share their story and company vision clear to help them unlock investment, reveenue, partners.

Not someone who puts myself in a box, I add value in more ways than my profile shows. 

Focus area is on distribution, sales, marketing, strategic partnerships, team building, content.

Co-founder Futrproof: A studio and growth partner that helps founders, creators, and funds turn their reputation and audience into scalable ecosystems of products, content, and capital.

Co-owner PHIAM: The Ultimate Investment Platform
Reimagining private markets for a new generation of founders and investors

Open to discussions on Joint ventures, partnerships, advisory roles

If you need help on content creation , personal branding, strategic growth, software development, deal flow access, events, I can help.

Predominantly work with Series A+ startup operators, Family offices, high net worth individuals.

Founder

We are a group of visionary founders deeply entrenched in the realms of #web3 and #AI. Our primary mission is to pave the way for the future generation of entrepreneurs, with a special focus on individuals aged 26 and under.

🔑 Our Core Focus:
Our expertise lies in building robust ecosystems by collaborating with prominent global universities in key regions, including the USA, UK, India, Pakistan, Nigeria, and Thailand. By harnessing major blockchain technologies, such as Layer 1/2s, we aim to unlock new possibilities for businesses and individuals alike. ⛓️

🤝 Extensive Network:
In our thriving network, we have strategic partnerships to support you every step of the way. From onboarding individuals and acquiring promising deal flows to structuring partnerships and allocating essential funds, we've got your back. Our team excels in completing tech development, building vibrant communities, gaining loyal users, and ultimately, generating substantial revenue. 🔥

💼 Diverse Collaborations:
We've teamed up with key players in various domains, including gaming studios, funding and capital firms, development experts, strategic hires/placements, legal structuring advisors, and claims experts. These powerful collaborations ensure you have the resources you need to succeed in the competitive landscape. 🚀

#Web3 #AI #Innovation #E11evate

Most founders don’t need more capital.
They need more access.

Roei Samuel said it clearly:

“Startups don’t need money. 
They need access.”

It’s something I’ve seen first-hand working in venture studios with Ricky Ollivierre (IAM) 🦅Jenny Tang Alisha Sharma.

Access to:

The right people
The right conversations
The right opportunities

Simon Squibb said something equally real:

“I need help. I can’t do this alone.”

He’s building something bigger than himself at HelpBnk and asking others to join the mission.

Then Amelia Sordell 🔥put it bluntly:

“You just need to post.”

Not to show off.
To show up.

Because your personal brand is your access point.

To opportunity. 
To the right kind of people.
To the support you don’t know you’re missing yet.

All three speakers said the same thing from different angles:

Access (Roei)
Collaboration (Simon)
Visibility (Amelia)

If you’re a founder building something real,

You need all three.

That’s exactly the work I do with founders.

Storytelling done right makes the right people come to you.

That’s what access really looks like.

I’m building my dream by helping others unlock theirs.

What’s one moment in the last 3 months where your story or network opened a door?

Tag the person who helped or drop your story below.

Let’s give others access too.

P.s Great event at BOXPARK Wembly, thanks Adam Smith, Kim Richardson, Adrien Hastert and the team who organised it.

Presence  Plumb

Strategic Brand Authority for Founders & Investors | Live Events × Digital Content

Most investors tell founders to build an audience but refuse to do it themselves. Here's why that's backwards

Yesterday at the Investor event co-hosted by Futrproof, 

An investor asked me: 

'Why should I build a personal brand when I can just write checks?'

It’s a fair question.
Here’s what I shared.

Founders with strong distribution perform better.

You already believe that.

You also encourage your portfolio founders to build an audience.

You prioritise founders who can attract talent, capital, and attention.

So the real question is:

Why isn’t the same logic applied to investors?

As an investor your work is more than sourcing deals.

Your work is attracting the right founders, supporting the ones you back, and increasing the value of your ecosystem.

Your audience is part of that ecosystem.

Have you thought about the traffic you'll drive to founders by building your brand?

Or the deals that would surface if your online presence did the first layer of filtering?

When a founder builds an audience, it supports one company.

When an investor builds an audience, it lifts an entire portfolio.

Harry from 20VC sends a video with his term sheet because he understands how founders think and how decisions get made.

It stands out.
It creates an experience.
It keeps him top of mind with the people he wants to back.

I also shared my belief on the importance of video decks in fundraising via PHIAM - the room agreed that its much easier to watch a video than just a deck, having both stands out.

Yesterday’s conversation reminded me how much I enjoy hosting events and hearing perspectives from both sides of the table.

More investor meetups, founder dinners, creator sessions.

If you want to be part of the next one, let me know.

Grateful for everyone who attended! 

Thank you Nick Green for being behind the camera! 

Wouldn't been able to capture the day without you! 

Thank you Gan Zhang, MBA for the work and talk on how you invest in companies, its very insightful and great message on promoting Angel LPs! 

Anyone in the AI, investor space should give him a shout! 

Futrproof

Prospect: Can you come and meet me in person.

Us: Sure. ( Takes 2 hrs travelling there meeting at 9am ) 

Prospect: You guys are the best, can you send over a proposal ( by the way I don’t have a budget and don’t want to share it until I see your packages ) 

Us: Sure

Prospect: Ahhh I can’t afford any of your packages, my budget is £X 

Us: for £X this is what we can do ( reduce scope of work ) 

Prospect: Ok cool but I want to try you guys so I’ll do half of £X 

Us: ….. 

Prospect: Can you come next week to do a trial day, I want you guys to script, film, edit and then I’ll look at the contract and maybe sign it.

😃 you know what I’m most annoyed about - I saw it coming before meeting him in person. 

Trust your gut
Red flags show early 🚩

Work with clients that value you, not ones that want to just take everything from you and flee ( happened once too… )

2026 is the year you'll see more people doing live streams.

And more 7 hour+ long videos. ( Might want to rethink letting your kids/partner watch an extra video before bed  ) 

Alex Hormozi just posted a 7 hr+ long video

others like him and Mr Beast are going all into live streaming this year.
 

What do you think of these longer form videos and live streams?

Anthony McGuire

Is your investor call starting the same way?
"So, let me clarify what we actually do now..."

Then you spend 20 minutes rewinding. 
Re-explaining. Correcting the version of your company that lived in their head before you even got on the call.

Your product evolved six months ago. 
Your strategy pivoted last quarter.
But somehow, you're still fundraising against who you were.

This is narrative lag.
And it's the silent deal-killer.

By the time investors understand what you're building now, the meeting's over.

They're evaluating the outdated positioning. 
The strategy you already outgrew.

The best founders win because the story was already in motion before the room.

When your narrative is clear, consistent, and public: 
Trust builds before you ask for it 
Conversations start 10 steps ahead 
You stop explaining and start closing

Your company moved forward. Your story's still standing still.
And every conversation you have is paying the tax for that gap.

P.s this is something I can help with, always happy to help.

The fastest way to move is to work, collab with the right people.
Yesterday I jumped on a call with some devs to jam on a social media tool idea.
We had 3 insane breakthroughs in 40 minutes.

Last week I was riffing on content with Anthony McGuire. 
By the end, we had a week worth of ideas.

When you put different brains on the same problem, 
you move faster and see things you couldn't see by yourself.

Your blind spots become obvious. 
Their ideas unlock yours. 
The work gets better and more fun.

Look for the right people to think alongside. 

If you're stuck, the answer is finding someone who thinks differently than you do.

Creating content is way more fun with people / a team. If you're creating solo right now, maybe start thinking about doing it with someone!

Connection feels rarer than ever.
That’s also why I care so much about creating it between the right people.

Sometimes that happens through events.
Sometimes through content.
Or a direct intro.

I’d pay almost anything for the right connection.

Because the right connection can change the direction of someone’s work, confidence, or life.

I’ve learned that connection usually starts with stories.

If you know me, you’ll know I'm more than a content girl.
I run events.
I make strategic introductions to people who should know each other.

I love watching what happens after an introduction.
The relief.
The excitement.
The moment when you see the spark.

I also love helping founders and investors share their stories properly.
There are so many stories people carry that could help someone else feel seen, make a better decision, or take a braver step.

2026 feels like a year for stories.
The real ones.
The ones that come from experience.
The ones that can’t be copied or manufactured.

That’s where connection starts.

Thraive

Improve wellbeing, leadership and reduce burnout with team training programs about Emotional Intelligence, Leadership, Courage and others that leverages positive psychology and generative AI imagery. We are improving individual's wellbeing up to 29%.

Quadrian

Managing the development of Quadrian Founders Hub, a program to support the venture building of Quadrian's start up portfolio (mainly health-tech, wellbeing and ed-tech), with cross company collaborations, commercialisation in strategic markets, education and advisory.

Senior Project Manager

What If Fellowship

8 week program focused on supporting well-being and mental health entrepreneurship space.

Fellowship Program - Cohort 9

Positive Psychology

Positive Psychologist specialized in values in action, strengths based interventions, and culture development programs for start ups in the growth stage, strengthened by my experience in HR, Positive Psychology & Coaching, now combining strategies with Generative AI images, to help others visualize their emotions, gain selfawares and for emotions training and team change management. 

Main Clients: MiAguila, Méredi, Technoserve, Transalud, Bloom Colombia, Famosos.com, EY, A.L.E Consultoría con Propósito, SomsoGrato

Positive Psychologist & Culture Consultant

Famosos.com

My mission is to create the best experience for the team at Famosos.com, make sure we learn fast and achieve our goals as a team. I protect and promote a leadership culture, find the right people to grow in the challenge 🚀

- I support the each leaders to align the people with the strategy and vision of the company, always through our culture values.
- Create a powerful employee experience in a fully remote company.
- Co-create strategies with leaders to strengthen our employees performance and value.
- Create from scratch the HR area and processes, to set Famosos.com to success.
- Protect and promote mental health in every member of the team. 
- Find the best tech-support for TRM in a hyper growth start up.
- Create strategies that protect the teams needs, wellbeing and set them for success. 
- Create and lead a training and growth program for fulfilling careers in each area of Famosos.com

Head of Culture & HR

Virtual Emily 

Lead Human Resources Department of this start-up company, of more than 70 people in which we work in an American culture, hiring remote teams in 5 lines of business (Admin, Marketing, Customer Support, Data & Sales) to be part of the development of US Start-ups & Entrepeneurs.

Human Resources Manager

Alpina

Lead Internships recruitment for the whole company - over 60 Interns, company is over 500 employees, second biggest food & beverages company in Colombia

Talent Acquisition

People Advisory Services line focused on Migratory services for executives to Colombia.

People Migratory Services - Staff 

Positive Psychology I AI CLIP for Emotions l HR People & Culture l

I pioneer innovative methods of Team Training merging Positive Psychology, AI imagery, and holistic exercises to enhance company culture and individual well-being. Nominated as an Innovator of the Year at AI Summit London, I specialize in reducing burnout, elevating leadership, and fostering satisfaction. 

Featured speaker at events like the World AI Cannes Festival. My mission? Cultivating a more empathic world with the courage to forge a brighter future. 

With over 7 years of Positive Psychology practice, I empower individuals to dream big and live purposefully. 

Let's connect and embark on this transformative journey together! Follow my journey on socials @DanielaCMerlano.

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Daniela C. Merlano 🇨🇴

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