Presence Plumb

Futrproof

Futrproof is a content and venture studio built to make people and companies impossible to ignore.

We serve ambitious professionals, scale-ups, creators, and investors:

For professionals, we run courses on personal branding and content so you can stay visible in an age of AI shifts and constant layoffs. When the ground feels uncertain, your brand is your leverage — we show you how to build it.

For scale-ups, we craft thought leadership and content systems that turn founders into trusted voices, helping companies attract capital, talent, and partnerships.

For creators, we partner to turn influence into lasting businesses, building digital IP and ventures that outlive algorithms and sponsorships.

For investors, we co-build creator-led companies with distribution built in, lowering risk and accelerating growth from day one.

Our mission is simple: help people and companies own their story, stay resilient in times of change, and unlock growth that lasts.

Whether you’re protecting your career, scaling a company, growing an audience, or backing ventures, Futrproof is here to future-proof your journey.

Co-Founder

VC Lab

Learning how to raise a fund, VC Lab has an acceptance rate of 10% or less.

GP in the making - cohort 19

Nytrogen

Supporting the founder with fundraising, growing and scaling companies in the studio. 
Nytrogen is a venture studio born out of E11EVATE's ecosystem and fellowship program

Advisor

Connectd

Building the CEO’s personal brand - Strategy, writing , content creation, filming.

In addition I strategise how to turn the CEOs brand into additional revenue streams, building the assets, supporting on operations, partnerships etc 

Basically I look at the CEO and explore smart ways to leverage his experience and help turn it into an extra business. 

LinkedIn: +8.6% followers, 784K impressions, engagement up 78%.

TikTok: 2K in June → 75K in August (6x increase), with 85%+ of reach now from non-followers. 92K total views

Instagram: Views doubled, with the majority now coming from non-followers.

YouTube: +453% vs prior 

Created a roadmap on launching digital assets around the brand — turning content into long-term equity and built v1 of the mvp.

We changed direction and strategy 3 times, getting closer to the founders vision.

Almost every day brought fresh opportunities: invitations to podcasts, panels, and speaking slots. 

One post even led to a speaking at a 4,000 person event.

Personal brand lead & Strategist

Trivana

We’re allergic to slow execution.

Some founders talk.
Some founders ship.
We built Trivana for the second group.

You don’t need more tools.
You need a team that actually builds, fixes, and deploys.

Most “innovation” sits in Google Docs.
We turn ideas into working systems — fast.
We audit your stack, identify bottlenecks, and give you the tools to fix them.

You’ll never hear us say “let’s circle back.”
We’re already halfway through building it.

Strategic Advisor

Aletheium360

Aletheium360 provides vital technical due diligence for deep-tech funds & investors. 
#med-tech #AI #space #cybersecurity

AI Forge

Mentor

E11evate

We grow and scale deep tech startups and support venture studio founders grow

Managing Partner and Founder

Marysea

Marysea is a growth company under E11EVATE, we offer bespoke consulting and marketing campaigns to onboard, activate , retain and monetise your users. Over 200k users onboarded for projects

Chief Business Officer

Web3 Gen

- Strategy consulting for Web3 startups, focusing on helping companies drive growth and revenue through lead generation services, support in sales, partnerships, community, and fundraising.

Founder / consultant 

Driving growth for post MVP to late-stage web3 companies. I do this by building strong community strategies, providing top-notch recruitment/service solutions, and facilitating funding. | PM @Mint Academy

I grew up with nothing. At 14, I almost lost my life and it changed how I saw everything. Since then, I’ve felt a deep urgency to make the most of every chance I get.

At 18, I started my first business. I was coaching, selling courses, making £10K months while still at uni. Then at LSE, I built a blockchain startup. It pivoted into a venture studio, and I helped launch two others in spacetech and biotech. I learned a lot about the importance of relationships and collaboration.

Hearing founder pitches and distribution becoming more important than tech, it pulled me into storytelling and content creation. I became a copywriter and content strategist. I freelanced. I worked inside LinkedIn agencies. Eventually, I landed my first full-time role, leading personal branding at a Series A company. I grew the CEO’s visibility by 3,000% in a single month, managed multi-channel content, and saw the impact of narrative at scale.

And then — just like that — it was gone. Out of the blue, my colleague and I were let go in a structural change. Not performance. Just circumstance.

It wasn’t the first time I’d had to start over.
I’ve been through co-founder splits.
I’ve lost everything overnight.
I’ve rebuilt from nothing, again and again.

But this time was different.
It forced me to ask: what’s the point of all this if I don’t use it to help others feel less powerless?

That was the spark for Futrproof.

Over the last 5 years, I’ve:

* Helped 7/8-figure CEOs and a Series D company grow by 35K+ followers in 2 months and 11x their views in 3 days.
* Positioned early-stage founders for successful fundraising
* Built and advised startups and venture studios across blockchain, AI, biotech, and spacetech.
* Organised global hackathons and events (200–700+ attendees) in London, Paris, and Thailand.
* Acted as a strategic advisor to early-stage studios and an AI agency.

Today, I co-founded Futrproof — a content venture studio with a simple mission:
👉 Help 1 million people become future-proof.

We teach professionals to build personal brands that protect and accelerate their careers.
We help scale-ups grow by turning their leaders into trusted voices.
We co-build with creators and investors to launch ventures with distribution built in.

Because if there’s one thing I’ve learned, it’s this: the people who own their story will own their future.

Always open to connecting — DM me to chat.

Founder

We are a group of visionary founders deeply entrenched in the realms of #web3 and #AI. Our primary mission is to pave the way for the future generation of entrepreneurs, with a special focus on individuals aged 26 and under.

🔑 Our Core Focus:
Our expertise lies in building robust ecosystems by collaborating with prominent global universities in key regions, including the USA, UK, India, Pakistan, Nigeria, and Thailand. By harnessing major blockchain technologies, such as Layer 1/2s, we aim to unlock new possibilities for businesses and individuals alike. ⛓️

🤝 Extensive Network:
In our thriving network, we have strategic partnerships to support you every step of the way. From onboarding individuals and acquiring promising deal flows to structuring partnerships and allocating essential funds, we've got your back. Our team excels in completing tech development, building vibrant communities, gaining loyal users, and ultimately, generating substantial revenue. 🔥

💼 Diverse Collaborations:
We've teamed up with key players in various domains, including gaming studios, funding and capital firms, development experts, strategic hires/placements, legal structuring advisors, and claims experts. These powerful collaborations ensure you have the resources you need to succeed in the competitive landscape. 🚀

#Web3 #AI #Innovation #E11evate

Something's been bubbling behind the scenes for a while
Now I'm sharing it

I’m happy to share that I’m Chief Narrative Officer | Co-Owner at PHIAM!
https://phiam.one/waitlist

See,
I've had calls with thousands of founders by this point
The way founders pitch investors is broken.

The system is out of date

Companies that didn't need to die end up dying
LPs money go down the drain...

Decks feel like a formality.
I care more about the person behind the deck than the slides.

There isn't a Linkedin just for decesion makers...

Posts that get attention are the ones that have polished edits but not always substance...

PHIAM came out of these frustrations.

PHIAM solves a lot of these but way more than what 1 post can include.
Its a social finance platform that:

✔️ Centralises founders, investors, deal flow, cap tables, portfolios, and secondary trades

✔️ Brings visibility to assets that have been hidden for decades

✔️ Gives founders global exposure

✔️ Gives investors clean, structured, instant due diligence

✔️ Lets students and advisors actually contribute — and get rewarded

✔️ Recreates the entire private-markets workflow with data, transparency, and speed

✔️ Makes the markets less private, and far more efficient

We’re opening up a $15T market that’s been kept in the dark for too long.

Join the waitlist : https://phiam.one/waitlist

Presence  Plumb

Narrative & Content Partner for £2–10M Tech Companies | Venture builder & Content studio

No alternative text description for this image

I’m 25 and 3 months into building a new business from scratch.

A year ago I shut down my studio of nearly 3 years
Took a 9-5 

Everything was going well
I got an email for a promotion 

A few days after I got let go alongside my colleague.

So we said F* it let’s do our own thing.

Now we’re building a team of 40 agents personal brands.

And we still have space to do more.

I have a long way to go still…

But we’ve built a system we wished existed when we were working at the last company.

And teams love it. 

We’re calling it team content day

It’s a day we come together as a team
and make cringy videos together.

Be insecure together 
Laugh at eachother 
But end the day with a months worth of great content for everyone to shine

It builds confidence.
It builds connection.
It gives people a reason to show what they can do.

Exciting things ahead 
Thanks to not giving up.

Most investors tell founders to build an audience but refuse to do it themselves. Here's why that's backwards

Yesterday at the Investor event co-hosted by Futrproof, 

An investor asked me: 

'Why should I build a personal brand when I can just write checks?'

It’s a fair question.
Here’s what I shared.

Founders with strong distribution perform better.

You already believe that.

You also encourage your portfolio founders to build an audience.

You prioritise founders who can attract talent, capital, and attention.

So the real question is:

Why isn’t the same logic applied to investors?

As an investor your work is more than sourcing deals.

Your work is attracting the right founders, supporting the ones you back, and increasing the value of your ecosystem.

Your audience is part of that ecosystem.

Have you thought about the traffic you'll drive to founders by building your brand?

Or the deals that would surface if your online presence did the first layer of filtering?

When a founder builds an audience, it supports one company.

When an investor builds an audience, it lifts an entire portfolio.

Harry from 20VC sends a video with his term sheet because he understands how founders think and how decisions get made.

It stands out.
It creates an experience.
It keeps him top of mind with the people he wants to back.

I also shared my belief on the importance of video decks in fundraising via PHIAM - the room agreed that its much easier to watch a video than just a deck, having both stands out.

Yesterday’s conversation reminded me how much I enjoy hosting events and hearing perspectives from both sides of the table.

More investor meetups, founder dinners, creator sessions.

If you want to be part of the next one, let me know.

Grateful for everyone who attended! 

Thank you Nick Green for being behind the camera! 

Wouldn't been able to capture the day without you! 

Thank you Gan Zhang, MBA for the work and talk on how you invest in companies, its very insightful and great message on promoting Angel LPs! 

Anyone in the AI, investor space should give him a shout! 

Futrproof

Growth, Narrative & Content Partner for £2–10M Tech Companies | Venture builder & Content studio

Excited for tomorrow! We have almost 40 investors coming to discuss what good deal flow looks like.

I’ll be throwing in a fun game to get everyone on their toes and test their speed thinking too!

Thank you for the hard work Gan Zhang, MBA put in to finding a great venue and preparing. 

Lets start December with some new friends shall we! 

https://luma.com/i1ty387b

Futrproof 
Gan Zhang, MBA 
Anthony Rose

Prospect: Can you come and meet me in person.

Us: Sure. ( Takes 2 hrs travelling there meeting at 9am ) 

Prospect: You guys are the best, can you send over a proposal ( by the way I don’t have a budget and don’t want to share it until I see your packages ) 

Us: Sure

Prospect: Ahhh I can’t afford any of your packages, my budget is £X 

Us: for £X this is what we can do ( reduce scope of work ) 

Prospect: Ok cool but I want to try you guys so I’ll do half of £X 

Us: ….. 

Prospect: Can you come next week to do a trial day, I want you guys to script, film, edit and then I’ll look at the contract and maybe sign it.

😃 you know what I’m most annoyed about - I saw it coming before meeting him in person. 

Trust your gut
Red flags show early 🚩

Work with clients that value you, not ones that want to just take everything from you and flee ( happened once too… )

Presence  P.

If I was investing in a startup,
I'd look at their content.

Founders stalk investors
Investors stalk founders.

Investors will ask your network about you, and they will look through your socials.

Question 1: "Is this founder obsessed with the problem?"

Traditional DD: Ask them in a meeting (they'll say yes)

Content DD:
Have they been writing about this problem for 2+ years?

Do they share insights others don't have?

Are they still excited about it after months of posting?

Question 2: "Can this founder recruit top talent?"

Traditional DD: Ask about their hiring plans (theoretical)

Content DD:
Do talented people engage with their content?

Do they have followers who are potential hires?

Can they inspire people through their writing/videos?

Question 3: "Will this founder be able to fundraise the next round?"

Traditional DD: Look at their pitch deck (one data point)

Content DD:
Can they tell a compelling story consistently?

Do other investors follow them?

Are they building relationships with future investors?

Question 4: "Is this founder coachable?"

Traditional DD: Ask references (biased)

Content DD:
Do they admit mistakes publicly?

Does their thinking evolve over time?

Do they engage with criticism constructively?

Question 5: "Does this founder understand their customer?"

Traditional DD: Ask about customer research (they'll have an answer)

Content DD:
Does their content resonate with their ICP?

Do potential customers engage with their posts?

Are they teaching things their customers find valuable?

This is the unspoken truth from investors,

Want to hear more? Come to our event tonight!

https://luma.com/i1ty387b

Can't make it? 
DM me for an invite to the next one

Position yourself as a problem solver

Founders get further when they lead with the problem they’re obsessed with. Not the amount they want to secure.

I’ve seen this over and over again.

The founders who open with a number create distance.
The founders who open with a mission create momentum.

Investors meet hundreds of people every year.
Most conversations start with funding targets.

Very few start with a purpose worth remembering.

Everything changed for me when I stopped positioning myself as a studio and started communicating the problem I was actually solving.

Creators are exceptional at building audiences.
They’re not always equipped to build ventures or tech.
That gap slows down incredible potential.

It’s expensive.
It wastes time.

It kills momentum before it ever compounds.

When a founder articulates the problem with clarity, investors understand the direction, the intent, and the scale. 

Metrics matter more once the narrative behind them makes sense.

Marcus Lemonis says business is personal.
He’s right.
People back people.

They want to understand the mindset, the thinking, and the intent behind the work.

Video pitch decks give investors that insight.

They let founders communicate tone, conviction, and context that static slides never capture.

If you’re raising, video is one of the strongest ways to build trust early.

You can now publish your video pitch deck on PHIAM.
We have over 1000+ investors and 50+ projects listed.

 If you want help preparing or listing it, send me a message and we’ll get it live.

(We're keeping the platform private access for now so this image does not reflect the real version of the platform 😃)

Most people only see the final video.

I’ve spent the last 7 months watching how Nick Green gets it there.

Working this closely with him has changed how I see the craft.

It is the way he moves through the process

the detail he pays attention to

the decisions he makes long before the camera rolls.

Every beat of the music is intentional.
Every angle, every colour choice, every lighting setup is deliberate.

I’ve watched him spend four hours shaping a single short video for a client because the story needed that level of care.

AI will support a lot of teams next year, but the person directing the creative still matters.

Here is to a stronger, sharper, more thoughtful year of content. Futrproof

The one moment that changed how I understand friendship did not feel big at the time.

It was just Jenny saying something I could not forget.

We met when she was still studying at Imperial College London.

Today she spends her days around billionaires and family offices, helping scientists turn breakthrough IP into real companies through Nytrogen.

Her trajectory is wild.
The rooms she is in are wild.

What I admire most is who she is when no one is watching.

The moment that stayed with me happened in the middle of an ordinary conversation.

She said,
“I want to introduce you to people so you have a support system when I am not here. And if anything ever happens, I will fly over from Canada.”

She was completely serious.

I sat there thinking,
I do not think I have ever had a friend say anything like that to me.

I almost cried.
And it is not just the big gestures.

She bought me ketchup popcorn seasoning.
There is only one person in my life who would remember the detail of my ridiculous obsession with ketchup.

Last year she got me 2 (not 1) power banks.
Because she clocked how many times I text “sorry, phone about to die.”

Who am I to deserve a friend like Jenny Tang?

If there was an award for good friend, I would place myself very far down the list.

Through her, I have learned what support looks like.

Consistency.
Choosing inconvenience when it matters.
Regular emotional check ins.
Honest feedback that stings a little and still makes you better.

Beyond the friendship,
I learn a lot just by watching her work.
Focused.
Patient.
Completely herself.

Building a career with so much conviction that it makes you reassess what you thought was possible.

Her passion for scientist entrepreneurs is obvious.

We spent more than an hour talking about DNA, the periodic table, and the longevity space.

She knows her stuff. Deeply.

Some people anchor you.
Some people expand you.
Jenny somehow does both for me.

Long distance makes things harder in a practical sense.

But I never worry about us.

There is a calm certainty that we will keep growing in parallel, back each other when life is heavy, and step in when it counts.

I am excited for the seasons ahead.
To work together more closely.
To learn from each other.
To keep building a friendship that evolves as we do.

I appreciate you Jenny.
Anyone who gets to meet you is very lucky. 

We're currently both involved in PHIAM - the Ultimate Investment Platform that allows you to acquire, license, sell IP, submit video pitch decks to raise investment, connect with advisors, students, partners to help take your business to the next level. 

Join the waitlist https://phiam.one/waitlist, use 'JENNY' / 'PRESENCE' for the code.

Yesterday I spent 3 hours writing a week’s worth of posts for a founder.
But those 3 hours weren’t just writing time.

They were research, empathy, and translation.

Here’s what I did:

I used his platform myself puting my shoes into those of his users.

I wanted to feel what his customers feel, see what they see, and understand what makes it worth their time.

Then I wrote down every question I had: the small gaps, the technical details, the “why does this matter?” kind of stuff.

We jumped on a call, and I asked him all of it.
Because nuanced content comes from context.

You can’t write what you don’t fully understand.
Once I had everything, I switched hats again this time into his voice.

I thought like him.
Spoke like him.
Wrote like him.

That’s what I love about this work.
ghostwriting isn’t just writing.

It’s a masterclass in how other people think.
(Learning hack: if you want a mentor, offer to help them write.)

The real job of a ghostwriter is getting inside a founder’s head and explaining their vision so clearly that others finally get it too in their tone, 

with their intent, through a process of iteration that helps them reach content–market fit.

Founders need help translating. They're amazing at what they do.

Turning what’s in their head into words that attract customers, partners, or investors who finally see what they see.

That’s the bridge I build.

A client said: We only hire people who are comfortable being on social.

That’s where it’s all heading.

Employee-generated content - the next stage of brand storytelling.

By 2026, your team won’t just represent the company.

They’ll be the company.

When Nick and I worked at a Series A startup, 

we made it our mission to get everyone creating even tho it wasn’t in our JD.

 At first, most said the same thing:
“I don’t think I have anything to say.”

Few months later, 
they were posting weekly.
Some still are, after we left.

Its clear to me in business that
a founder brand builds trust but a team brand builds community.

Think of your company like a film.
The customer’s the hero.
The CEO’s the main guide.

And the team?
They’re the supporting guides — the characters people fall in love with.

That’s why YouTube crews and bands work so well.
Different voices. 
Same story.

The audience gets the joy of learning from  story of the individual and the dynamics of the group. 

If your people aren’t comfortable showing up online, you’re missing out on more than reach.

You’re missing out on relationship.

This week, something happened in my business that broke a belief I didn’t even know I had.

For the first time, a client told me she chose to work with me because of how I think, not because of what I do.

She said:

“For this role, I need someone who can think, not do.”

She already has a team of great executors. 

What she needed was a different kind of value: 

original thinking, fresh perspective, ideas that challenge the status quo.

And that’s why she picked Futrproof.

For years, I’ve been paid to do things. 
Deliverables, source, write, create, execute

But this was the first time someone said, “It’s your brain I want.”

Honestly, it felt different.

It was like a limiting belief quietly shattered:

Wait, people will pay for my ideas? 
For my way of seeing the world? 
Even if I’m not the one executing?

All those “crazy” ideas I blurt out in meetings turns out, that’s the value.

Here’s what I learned:

Keep learning. Keep thinking. 

Share your ideas, even if they feel a bit out there.

Because one day, someone will pay you not for what you do, but for how you think.

Happy thanksgiving!

Grateful for AI, creating memories that actually look real 🤣

When I started helping others with content, I felt imposter syndrome.
I didn’t come from the classic personal brand world.

I built a student writing business.
Then a tech startup.
I ran events for founders.
I helped early startups with their tech and fundraising problems.

And now I was writing again. And filming. 
Guiding people on their voice.

I was nervous of this change.
Until I started asking the people who wanted to work with me one simple question:

What made you reach out?
Their answers put my mind at ease.

Here’s what they kept telling me:

I understand how founders think
 I give clarity they can actually use
 I know how to simplify complex ideas into content people follow
 I make the process feel easy rather than stressful
 I see blind spots they didn’t know were slowing them down
 I understand both the emotional and practical side of building
 I can turn a messy story into something people trust
 I don’t sound like everyone else trying to be a “brand”

That’s when the imposter syndrome started fading.

Because people weren’t choosing me for how polished I was.

They were choosing me for the journey I’d already lived.

If you’ve pivoted through multiple paths and worry it makes your story confusing, know that people come to you exactly because of that.

P.s if your team is planning to create more content in 2026, we're offering 3 Team content days in December. It will be so much fun!

Black friday 50% off - Dm me ' TEAM ' to get the link to book.

We've upgraded our venue - which means we have 10 more seats available for investors who are interested in coming to our event on 2nd December!

The content team will be here to offer free filming for investors' personal brands if they fancy having some fun with the camera!

Otherwise, we are going to have a blast talking about AI of course.

Prepare for an evening of great conversations, fun and new connections that unlock doors to your next opportunity!

https://luma.com/i1ty387b

Pitch decks are about to become the new AI-generated blog posts

Founders are still spending weeks polishing PDFs.

But investors are already drowning in pitch decks that look and read the same.

Most founders forgot that the person on the other side is judging 2 things within seconds:

Who you are.
Why they should care.

A static deck struggles to show either.

We are in 2025.

The next generation of founders are in their twenties.
Video is already their primary communication channel.

Investors want speed.
They want something different.
They want to understand the founder before the product.

A short video gives them that.
They get the story, the conviction, the clarity of thinking, the way you communicate under pressure.

The strongest first impression comes from two things:

Meeting in person.
Or sending a video pitch.

This is the direction we are building towards with PHIAM, the social finance platform.

We are taking a video first approach to deal flow, 
because founders deserve a format that actually shows who they are.

If you are preparing to raise and want help creating a video pitch deck that investors remember, send me a message.

And join the waitlist if you want early access to the platform using 'PRESENCE' as the code for early access to the beta.
https://phiam.one/waitlist

Still trying to find people who remember the small things.

The tiny comments you made in passing.

The big moment you never repeated.

The detail most people forget by lunchtime.

It sounds minor,
but it shapes the way I see someone.

And in business, 
it speaks louder than any pitch deck or intro call.

The people who stand out are the ones who genuinely care.

Who listen.
Who remember.
Who follow up without needing to be asked.

It’s a habit, not a personality trait.

Hard to build when your calendar is packed and your network is huge.

But worth it.

Because attention is the rarest currency we have.

Curious where you stand on this.

Do you remember small details about the people you work with?

Will Pérez set a great example how every young ambitious operator should go about creating content and building a personal brand. 

He is the lead filmmaker to Steven Bartlett .

And instead of pushing out content about him, he documents the moments he sees from inches away.

Steven’s late-night thinking, small decisions that reveal how Steven operates

The patterns you only catch when you’re in the room every day

His feed is a catalogue of lessons learned through proximity.

He doesn’t make himself the main character.

He makes the learning and Steven the main character.

This does 2 things 

It helps the CEO even more with his brand because someone else is telling his story

It helps Will because people can learn what he’s learning, and there’s no doubt Will will go on and excel in whatever he chooses to do next even though he doesn’t promote himself but the ceo he works for. 

Because by promoting the ceo , he is building a reputation without shouting about himself.

People start noticing his eye for detail
His ability to capture real moments
His understanding of what makes a leader compelling
And the consistency it takes to show up behind the scenes every day

This is the part most young operators miss.

Most early-career people overlook this.

They chase attention instead of building expertise.

They try to stand out before they understand what excellence looks like.

You don’t need a loud personal brand to build a powerful one.

You need proximity, observation, and the discipline to translate what you see into stories people value.

Will is doing that better than anyone in his lane right now.

If you’re early in your career and you work with someone great, share what you’re learning.

Show the world the standard you’re exposed to daily.

Share what you’re observing.
Share the thinking you’re exposed to.
Share the lessons you’re absorbing through doing the work.

It develops your voice
It builds trust in your judgement
And it brings opportunities long before you step into the spotlight yourself.

Are you a marketer struggling to get your execs active on socials? 
Then read this… 

After working with 40 agents under a common Company brand here are the 3 things you need to make it happen: 

1. Minimise friction

Execs all have busy schedules, back to back calls and even 10 minutes of writing seems like too much mental energy

It’s important that a system is built to make it as easy as brushing teeth in the morning.

2. Make it fun

These are leaders at the top of their field but still the thought of being on video or making their opinions public scares them.

Make it a fun group activity, something that requires interaction, instead of doing it alone and see how much creativity the team actually has. 

3. Make it about them, not the company

Here's the truth: People want the best for their career, their family.

You need to help your team shine, because when they do, the company will too.
If you always make it about the company, the team feels used.
When you make it about them, they feel supported to elevate.
And they will volunteer to promote the company.

Some data from LinkedIn showing the impact of Exec-led content: 

Increased Lead Generation — Startups whose founders post at least 10x a year on LinkedIn generate 33% more leads than those who don’t.

Faster Deal Velocity — Deals close 22% faster when buyers feel they “know you.”

Higher Deal Sizes – Exec visibility correlates directly with deal size: 1.7x–3.7x higher deal sizes when execs post regularly or are followed by prospects.  

Pipeline Influence – Hootsuite CEO Irina Novoselsky: “My social presence influenced ~$15M in pipeline. We close deals faster with socially engaged buyers.” Later data showed 37% of monthly leads were influenced by her content.

Don't wait till 2026, start putting in the reps now. 

Want to see how we do it? Let's talk about activating your exec team the right way through our new team content day pack!

A mistake I keep seeing companies make with their team’s content:
Employees trying too hard to sound like the CEO.

And it’s killing their authenticity. Hurts the brand too.

I’ll scroll through LinkedIn 
and see someone who’s never founded a company writing,
“Being a burnt-out founder is tough.”

your team won't know that pain.

They don’t know what it’s like when an investor pulls out the week before payroll.

When a client delays a £50K payment and the team still needs paying.

When two colleagues are fighting, the product launch is behind schedule, and your personal life is hanging by a thread.

The kind of burnout that feels like sitting in front of your laptop at midnight, staring at the screen, knowing the only person who can fix it… is you.

Your social manager shouldn’t try to imitate it.

Instead, help them talk about their own perspective.

Their role.
Their lessons.
Their take on the company’s mission.

That’s how you turn an employee post into something believable.

Integrate their voice into your brand.
Not the other way around.

When your team writes from their own truth
you 10x your chances of building real connection with your audience.

So if you’re leading a team that’s trying to sound like you,
help them sound like themselves.

It's easy to see through.

Emily Rose Dallara Coaching & Advisory

Founders and leaders come to me when they know they have a next level to reach. But they can't quite figure out the path to get there. Or what it looks or feels like. Or who they need to be to go get there.

They have big plans, big goals, big pressures and they want to be the person to nail them all.

Now most of the founders & leaders who come to me have already acheived a level of success, but it cost them alot. 

Their sleep. Feeling wired and worried & wake up constantly.
Then time. They start to lose focus and productivity. Slowing them down. ( and stressing them out)
Then money. They start throwing money at things that don't work like a new strategy or hire.
Then health. They have low key anxiety, wake up exhausted and have random symptoms cropping up.

This is not sustainable as you might suspect. Especially if you've been through it a few times already. 
You might have burned out. Or just be on the edge. But you know that is not where you're meant to be heading.

The only way you want to move, is UP and you want to feel the BEST whilst doing it. 

That's where I come in.

I'm an accredited leadership coach & integrative somatic practiotner who specializes in the nervous system and growth. As a CMO, advisor and entrepreneur who burned out 2x and figured out how to turn it around and fully optimize all aspects of her life, I know exactly what you need to do to turn it around too. 

And no, another strategy, holiday or hire will fix this. But looking at your nervous system is a good place to start. 

-> Interested in learning how to do it yourself? send me a dm or join my TG ( link in bio) for bitesize mini podcasts on this exact topic.

High Performance Leadership + Team Coach

What is somatic work?

Ever felt like you’re carrying a backpack full of rocks — every argument, failure, or stressor just piling on more weight? That’s exactly what happens when your body holds onto unprocessed stress and old emotional baggage.

Somatics is how we unpack that bag.

It’s a body-first (bottom-up) way to release stored stress, stuck trauma, and emotional patterns that keep showing up — in your thoughts, your reactions, your habits, and even your physical symptoms.

Because here’s the truth:
Every belief you hold, every behaviour you repeat, every identity you cling to — it all lives in your body first.

Maybe you were bullied.
Maybe you grew up around people who called you useless.
Maybe you learned it was safer to stay small, quiet, or perfect.

Your body remembers — even if your brain’s moved on.
And if you were never shown how to process that stress (because let’s be real, most of us weren’t), it’s still sitting there, running the show.

Somatics helps you process it for good — so you stop reacting from old survival patterns, and actually choose who you want to be.

This is the work I do. I guide you through a simple process to help your body release, reset, and rebuild new patterns that support how you actually want to feel and live.

I’ve used this work to heal my own eating disorder, anxiety, depression, burnout, and ADHD — and now I help clients do the same.

It all starts in your body.
Ready to begin? DM me “SOMATICS” + let’s chat.

Somatic Practitioner 

After 9+ years leading marketing teams in crypto (surviving both bull and bear markets), I help businesses in crypto, web 3 + beyond  transform their teams and leaders into growth machines.

Simply, I optimize businesses, leaders & teams.

→ Turn marketing teams from reactive to revenue-generating
→ Transition managers into confident, effective leaders
→ Help founders stop micromanaging and start leading strategically
→ Fix execution issues at the root—speeding everything up
→ Develop pressure-resistant teams that drive business growth

Specializing in:
→ Building high-performing marketing teams that actually deliver
→ Creating sustainable marketing systems that scale
→ Developing regulation-first team performance
→ Implementing strategic growth frameworks

Client Results:
→ 20-35%+ average revenue increase
→ 90% team retention rate
→ Consistent marketing execution
→ Sustainable team performance

The Formula:
Audit: →  Find the gaps and quick wins first
Fix:  → Get execution running without friction
Regulate: → Build leadership and team resilience using the Align to Rise method.
Sustain:  → Ensure your team runs efficiently without you

Perfect for businesses that:
→ Need CMO-level support without the full-time cost
→ Want to transform scattered marketing efforts
→ Need to build or up-level their marketing team & leaders
→ Are ready for sustainable growth

Growth Advisor

Bubbling Out

Welcome to the Bubbling Out podcast, where we’re popping the norms of leadership and creating new - sustainable, powerful ways to lead.

This podcast is your sanctuary for discovering how to lead with resilience, manage change adeptly, and handle stress effectively. 

It’s a show for anyone who leads a team or group of people. It's for people who want to navigate high-pressure environments with confidence and success, while also protecting their personal wellbeing.

It's also for you if you're a spiritual being or need science backed everything.

Join me for a series of breakthrough conversations, practical tools and mindset tips, and a peek into my weird and wonderful life as a leader and entrepreneur. All aimed at helping you lead without compromising your time, energy, values, or lifestyle.

Each episode is a personal invite to play, learn, shake out the day and recharge.

You’ll leave feeling confident, energized and resourced for whatever’s next in your day.

In 'Bubbling Out,' we prove that life — and leadership — truly is better in the bubble.

Podcast Host

Outlier Ventures

DLT Talents

Crypto Witch Club

Resident Witch spreading leadership knowledge and support 🪄🧹💜

Resident Leadership Witch

Payant

Tired of getting paid late or worse, getting ghosted by web 3 and crypto companies who owe you money? Sign up for Payant and never chase an invoice again.

✅Join the waitlist at Payant.io 

With Payant, you get access to a web 2.5 platform that secures your payments in a smart escrow, so you never get paid late again.

Part of the Web 3 and Thrive ecosystem 💜✨

Co-Founder + CMO

Thrive Circle 

A private membership for leaders who have completed 1:1 or group coaching with Emily.
-accountability
-library of resources
-bi-weekly calls
-Q&A
-community

CEO & Founder

Chromia

Advisory and coaching on team processes, accountability, leadership, goals and KPIs.

Leadership Coach and Team advisor

SL2 Capital

Leading marketing and team builds  for key SL2 Capital projects including;
-Polygen- a decentralized launchpad
-Nitro League- a racing Metaverse

Fractional Chief Marketing Officer

Emily Rose Dallara LTD

As a Marketing consultant and Advisor I consulted, resourced, and executed on a variety of areas; team builds, content strategy and management, copywriting, campaign planning and execution, product growth, project management, brand positioning and messaging, social media marketing, B2B & P2P partnerships, offline marketing and more.

Marketing Consultant Web 3 & Emerging Tech

The leadership doula (former emerging tech CMO) | Don't waste $$ on ‘traditional’ leadership development programs | 💜✨Inner resilience + foundational leadership skills = higher performing leaders, that don't burnout.

I jump inside businesses when they need to see consistent revenue & growth and help their teams and founders perform + execute at a level that supports that.

As a former digital assets CMO, I work with fast-growing startups and post-raise scaleups, especially teams heading toward or fresh off a funding round, where execution has to keep up with ambition.

Clients bring me in when their team isn’t delivering, execution feels half-baked, and they’re sick of carrying the whole business on their back. 

Sometimes it’s the strategy. Most of the time? It’s how the team is operating, communicating, and reacting under pressure—especially in high-growth environments.

One founder described me as a force multiplier.

Another said I helped them polish internal systems, rebuild delivery, and shift their team into ownership.

What surprises most clients is that I move fluidly between high-level strategy and hands-on coaching.

I’m in the Slack, the meetings, the execution, not just on the sidelines giving advice.

And I don’t just help your team perform, I help you lead them from a regulated nervous system, not survival mode.

Because when fear is running the show, execution always breaks.

Performance doesn’t happen without a clear, focused mind, a regulated nervous system, and a vision the team can actually move on.

That’s why we work from the inside out, so delivery & performance sticks & growth stops depending on how much you're personally involved.

Over the last 10+ years, I’ve led growth and marketing inside crypto and blockchain companies—from early-stage to post-raise—and advised multimillion $ startups across Web3 & fintech.

I’ve supported founders and their teams through messy execution, reactivity, and the kind of pressure no leadership book prepares you for.

How I do it:
1. 90 Days to Supercharged: in-team and 1:1 execution + performance optimization for founders, leaders and fast-growing teams

2. The Performance Audit: a rapid diagnostic to uncover what’s actually slowing your team down

3. Align to Rise: 1:1 nervous system & capacity-building work for founders who want to scale without frying their system

4. Nervous System for Performance workshops: for teams who need sharper delivery and better leadership under pressure

This is how we get you into what I call The Supercharged State™, where your business grows, your team delivers, and you actually get to lead the way you were meant to.

If you’re ready to scale with a team that actually moves the needle—and finally get your time back without feeling stretched in every direction, book a call.

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Emily Rose Dallara (CISP)

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The Battle

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Emily Rose Dallara (CISP)

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