Presence Plumb

Driving growth for post MVP to late-stage web3 companies. I do this by building strong community strategies, providing top-notch recruitment/service solutions, and facilitating funding. | PM @Mint Academy

My strength: spotting opportunities for entrepreneurs with a distribution edge, building the right team to execute to bring it to life, generating more revenue and impact for experienced operators.

Facilitated the launch of venture studios in AI, Biotech, Spacetech, Education as an ecosystem builder

Personal brand lead, storytelling and positioning consultant for founders who struggle to share their story and company vision clear to help them unlock investment, reveenue, partners.

Not someone who puts myself in a box, I add value in more ways than my profile shows. 

Focus area is on distribution, sales, marketing, strategic partnerships, team building, content.

Co-founder Futrproof: A studio and growth partner that helps founders, creators, and funds turn their reputation and audience into scalable ecosystems of products, content, and capital.

Co-owner PHIAM: The Ultimate Investment Platform
Reimagining private markets for a new generation of founders and investors

Open to discussions on Joint ventures, partnerships, advisory roles

If you need help on content creation , personal branding, strategic growth, software development, deal flow access, events, I can help.

Predominantly work with Series A+ startup operators, Family offices, high net worth individuals.

Founder

We are a group of visionary founders deeply entrenched in the realms of #web3 and #AI. Our primary mission is to pave the way for the future generation of entrepreneurs, with a special focus on individuals aged 26 and under.

🔑 Our Core Focus:
Our expertise lies in building robust ecosystems by collaborating with prominent global universities in key regions, including the USA, UK, India, Pakistan, Nigeria, and Thailand. By harnessing major blockchain technologies, such as Layer 1/2s, we aim to unlock new possibilities for businesses and individuals alike. ⛓️

🤝 Extensive Network:
In our thriving network, we have strategic partnerships to support you every step of the way. From onboarding individuals and acquiring promising deal flows to structuring partnerships and allocating essential funds, we've got your back. Our team excels in completing tech development, building vibrant communities, gaining loyal users, and ultimately, generating substantial revenue. 🔥

💼 Diverse Collaborations:
We've teamed up with key players in various domains, including gaming studios, funding and capital firms, development experts, strategic hires/placements, legal structuring advisors, and claims experts. These powerful collaborations ensure you have the resources you need to succeed in the competitive landscape. 🚀

#Web3 #AI #Innovation #E11evate

Most founders don’t need more capital.
They need more access.

Roei Samuel said it clearly:

“Startups don’t need money. 
They need access.”

It’s something I’ve seen first-hand working in venture studios with Ricky Ollivierre (IAM) 🦅Jenny Tang Alisha Sharma.

Access to:

The right people
The right conversations
The right opportunities

Simon Squibb said something equally real:

“I need help. I can’t do this alone.”

He’s building something bigger than himself at HelpBnk and asking others to join the mission.

Then Amelia Sordell 🔥put it bluntly:

“You just need to post.”

Not to show off.
To show up.

Because your personal brand is your access point.

To opportunity. 
To the right kind of people.
To the support you don’t know you’re missing yet.

All three speakers said the same thing from different angles:

Access (Roei)
Collaboration (Simon)
Visibility (Amelia)

If you’re a founder building something real,

You need all three.

That’s exactly the work I do with founders.

Storytelling done right makes the right people come to you.

That’s what access really looks like.

I’m building my dream by helping others unlock theirs.

What’s one moment in the last 3 months where your story or network opened a door?

Tag the person who helped or drop your story below.

Let’s give others access too.

P.s Great event at BOXPARK Wembly, thanks Adam Smith, Kim Richardson, Adrien Hastert and the team who organised it.

Presence  Plumb

Strategic Brand Authority for Founders & Investors | Live Events × Digital Content

Most investors tell founders to build an audience but refuse to do it themselves. Here's why that's backwards

Yesterday at the Investor event co-hosted by Futrproof, 

An investor asked me: 

'Why should I build a personal brand when I can just write checks?'

It’s a fair question.
Here’s what I shared.

Founders with strong distribution perform better.

You already believe that.

You also encourage your portfolio founders to build an audience.

You prioritise founders who can attract talent, capital, and attention.

So the real question is:

Why isn’t the same logic applied to investors?

As an investor your work is more than sourcing deals.

Your work is attracting the right founders, supporting the ones you back, and increasing the value of your ecosystem.

Your audience is part of that ecosystem.

Have you thought about the traffic you'll drive to founders by building your brand?

Or the deals that would surface if your online presence did the first layer of filtering?

When a founder builds an audience, it supports one company.

When an investor builds an audience, it lifts an entire portfolio.

Harry from 20VC sends a video with his term sheet because he understands how founders think and how decisions get made.

It stands out.
It creates an experience.
It keeps him top of mind with the people he wants to back.

I also shared my belief on the importance of video decks in fundraising via PHIAM - the room agreed that its much easier to watch a video than just a deck, having both stands out.

Yesterday’s conversation reminded me how much I enjoy hosting events and hearing perspectives from both sides of the table.

More investor meetups, founder dinners, creator sessions.

If you want to be part of the next one, let me know.

Grateful for everyone who attended! 

Thank you Nick Green for being behind the camera! 

Wouldn't been able to capture the day without you! 

Thank you Gan Zhang, MBA for the work and talk on how you invest in companies, its very insightful and great message on promoting Angel LPs! 

Anyone in the AI, investor space should give him a shout! 

Futrproof

Prospect: Can you come and meet me in person.

Us: Sure. ( Takes 2 hrs travelling there meeting at 9am ) 

Prospect: You guys are the best, can you send over a proposal ( by the way I don’t have a budget and don’t want to share it until I see your packages ) 

Us: Sure

Prospect: Ahhh I can’t afford any of your packages, my budget is £X 

Us: for £X this is what we can do ( reduce scope of work ) 

Prospect: Ok cool but I want to try you guys so I’ll do half of £X 

Us: ….. 

Prospect: Can you come next week to do a trial day, I want you guys to script, film, edit and then I’ll look at the contract and maybe sign it.

😃 you know what I’m most annoyed about - I saw it coming before meeting him in person. 

Trust your gut
Red flags show early 🚩

Work with clients that value you, not ones that want to just take everything from you and flee ( happened once too… )

2026 is the year you'll see more people doing live streams.

And more 7 hour+ long videos. ( Might want to rethink letting your kids/partner watch an extra video before bed  ) 

Alex Hormozi just posted a 7 hr+ long video

others like him and Mr Beast are going all into live streaming this year.
 

What do you think of these longer form videos and live streams?

Anthony McGuire

Is your investor call starting the same way?
"So, let me clarify what we actually do now..."

Then you spend 20 minutes rewinding. 
Re-explaining. Correcting the version of your company that lived in their head before you even got on the call.

Your product evolved six months ago. 
Your strategy pivoted last quarter.
But somehow, you're still fundraising against who you were.

This is narrative lag.
And it's the silent deal-killer.

By the time investors understand what you're building now, the meeting's over.

They're evaluating the outdated positioning. 
The strategy you already outgrew.

The best founders win because the story was already in motion before the room.

When your narrative is clear, consistent, and public: 
Trust builds before you ask for it 
Conversations start 10 steps ahead 
You stop explaining and start closing

Your company moved forward. Your story's still standing still.
And every conversation you have is paying the tax for that gap.

P.s this is something I can help with, always happy to help.

The fastest way to move is to work, collab with the right people.
Yesterday I jumped on a call with some devs to jam on a social media tool idea.
We had 3 insane breakthroughs in 40 minutes.

Last week I was riffing on content with Anthony McGuire. 
By the end, we had a week worth of ideas.

When you put different brains on the same problem, 
you move faster and see things you couldn't see by yourself.

Your blind spots become obvious. 
Their ideas unlock yours. 
The work gets better and more fun.

Look for the right people to think alongside. 

If you're stuck, the answer is finding someone who thinks differently than you do.

Creating content is way more fun with people / a team. If you're creating solo right now, maybe start thinking about doing it with someone!

Connection feels rarer than ever.
That’s also why I care so much about creating it between the right people.

Sometimes that happens through events.
Sometimes through content.
Or a direct intro.

I’d pay almost anything for the right connection.

Because the right connection can change the direction of someone’s work, confidence, or life.

I’ve learned that connection usually starts with stories.

If you know me, you’ll know I'm more than a content girl.
I run events.
I make strategic introductions to people who should know each other.

I love watching what happens after an introduction.
The relief.
The excitement.
The moment when you see the spark.

I also love helping founders and investors share their stories properly.
There are so many stories people carry that could help someone else feel seen, make a better decision, or take a braver step.

2026 feels like a year for stories.
The real ones.
The ones that come from experience.
The ones that can’t be copied or manufactured.

That’s where connection starts.

Georgia Gibson

Accelerating our journey back to human at Steven.com.

Creative Consultant

TBC...

3 things that surprised me about Davos 2026

*What is Davos?* Every year this teeny swiss ski town hosts the World Economic Forum, an annual meeting of the most influential global political and corporate leaders. It kind of feels like a fever-dream freshers week for people with huge responsibilities and even bigger budgets. 

1. THE POWER ISN'T ON THE PANELS

Amidst all the security and snipers, it's surprisingly scrappy n human. The most consequential conversations start with chance encounters in the streets, which turn into quick bookings of side rooms for short meetings on big decisions. 

Steven and I met one of the world's most influential founders in what looked like a secondary school gazebo, real progress isn't always glamorous!! 

2. AI IS NOT THE HEADLINE

It's part of every. single. discussion. No one's debating whether AI will change everything, the dust has settled there. The real tension I noticed is around the second order effects: judgment, identity, trust. What parts of humanity should we fight for? 

Steven was the only creator invited to speak on the official WEF programme and watching him back what's irreplaceably human in a room full of other people building the future felt very significant.

3. WOMEN ARE WINNING TOO

Two standouts: Jessica Jensen, CMO of LinkedIn, whose effortless candour and clarity made me feel extremely glad she's shaping the future of work. 

And Sherry Phillips, CEO of Forbes, who joined aged 24 as a publisher and now runs the whole thing with this undeniable presence and infectious energy.

I found it strange, inspiring, and overall would say: I think we all just figuring it out. What do ya think?

George x

Business Partner to Steven Bartlett at Steven.com | Sigma² Fellow | Anthropy Emerging Leader | TedxSpeaker

So I heard we’re making rules for 2026...

Here are 10 (+1) mind shifts that have the HIGHEST return: 

1. It’s never too late to start the day again. Or month. Or year. 
*I have an empty clock tattooed on my wrist under my watch to remind me of this one. Got it in Cuba, British people find it hilarious, Americans think it’s genius, both reactions feel about right.*

2. Always try to leave people a little better than you found them. The zoomies are the best thing to give someone for their day. 

3. You can learn something from everyone...if you ask enough questions to find out what that is.

4. Be warm, not cool. 

5. Define success for yourself, or you’ll quietly inherit someone else’s... I think that’s where the Sunday scaries come from.

6. Judge people by how good their good ideas are, not how bad their bad ones can be. And then ask them to do the same for you please. Then just have loads of bad ideas, and make the slightly good ones happen as fast as you can. 

7. Relationships aren’t problems to solve. They’re paradoxes to manage. I re-read that one a lot. 

8. Real sleepin-soundly-at-night confidence doesn’t come from success. It comes from surviving failure, again and again. and again. 

9. Remember everyone else has a voice in their head too. A loud one, that talks about them far more than it talks about you.

10. You can get through almost anything if you imagine telling the story years from now whilst watching your friends’ faces grow in disbelief and shout "no surely not"

....And one final rule I’m really trying to remember more often. The only things we ever learn is what we learn for ourselves.

Whether it’s in your own head, with your friends and fam, or as a manager, it can feel like you're repeating the same truths, hoping they'll finally land. But really we all need our own fuck ups + fail fasts. So be wary of reading too many lists, scrolling too many posts, use them as prompts to come to your own [maybe similar] conclusions. Say yes to things even if ya'll probably be very bad at them, seek out the moments that make it feel like your morning is a montage, or that really strong urge to write in your notes app straight after, or text someone because you discovered something they just need to know. and lastly please please please scrap any notion of there being such a thing as a comfort zone. 

I’m very excited for 2026 working with the bestest team I’ve ever seen at 
Steven.com.  If you resonate with this list, I'd love for you to join us. Comment and I'll dm ya. Zoomies. 

George

One of the MOST UNDERRATED determiners of success is
 
How you treat TIME.

Within minutes of meeting someone you can usually just feel it.

It’s not about how busy they are, but whether they wait for clarity …or move forward while things are still forming.

I noticed it IMMEDIATELY with Steven and the team at FLIGHTSTORY.

Decisions don't stall. SO much gets done. 

This Substack is about the exact day that changed my relationship with time forever 

I was 10 years old when I realised most timelines are imaginary.

and I want to share it with you *now* because 

that day split my life into before and after.

- It’s why I didn’t use social media through my teens.
- It's why I’ve always built things or run to places
- It's how I speak 3 languages 
- It's why I’m deliberate about where I save time,  where I spend it, including how I now use AI.

This Jan you don’t actually need loads of productivity hacks.

You just need impatience with actions, patience with results 

...And the belief you can bend time a bit.

If you’re building something, choosing a new direction, or stuck in bitofa “not yet” loop, you might find this one useful

Let me know what ya think, link in comments.

taplio

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taplio

The Battle

Presence Plumb

Georgia Gibson

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Posts

Engagements

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