Kevin D. Turner

Brand to Land: Eliminating Personal Blanding™ with the Sharpest Tools & Strategies for Your Professional Success. Branding ╽ LinkedIn Profile Optimization ╿ Trainer ╽ Career Coach ╿ Speaker ╽ ⛨ Verified Profile

To pivot, you must first prove it, and then build it into your brand! I know this to be true, as I have successfully pulled off five evolutions in my career. Transitioning from Fortune 50 Sales &amp; Marketing Management to Venture Capital (VP), to Public &amp; Private Turnarounds (CEO &amp; VP), executively leading a Non-Profit 50 internationally into 140 countries (International Director), and finally proving it to myself by turning a side gig into a 14+ year successful business (Managing Partner).Welcome to my profile; I'm Kevin D. Turner, a Managing Partner of TNT Brand Strategist, a technology and business-focused Organizational and Personal Brand Builder with deep expertise in Visioneering, Communications, Culture Building, and creating Disruptive Advantages. My passion for talent development and cultivating high-performance teams globally while profitably managing, branding, and growing organizations, has contributed to my career success.  🔘 Optimized 7K+ LinkedIn Profiles &amp; Trained 50K+ People on Best Practices since 2005 🔘 Beta Tester for Open AI since 2021 &amp; 19+ LinkedIn Features since 2005 🔘 Achieved LinkedIn 5 Star Rating &amp; 200+ Written Recommendations  🔘 Developed &amp; Led Teams of 65+ Sales &amp; Marketing Professionals 🔘 Marketed &amp; Sold $550M+ Domestically &amp; into 140 Countries  🔘 Created, Hired &amp; Managed 4 Domestic &amp; Foreign Offices  🔘 Lived in the US, Switzerland, Germany, Sweden &amp; Japan 🔘 Established International Offices, HR &amp; Payroll  🔘 CrowdSourced &amp; FundRaised $25.3M 🔘 Managed Full P&amp;L of $352MWith a Philosophy forged in Customers First, Triple Bottom Line (3PL) "People, Planet &amp; Profit" coupled with a keen Business Acumen and a Personal Resolve to Change the World, I have held Sales, Marketing, and Branding leadership roles with SONY, Stone VC, Thomas Nelson, TurneRRounD, American Teachers, American Heart Association, &amp; TNT Brand Strategist.TNT Brand Strategist – Devoted to Your SuccessHigh Touch, Confidential, Never Outsourced, &amp; Tech AwareLinkedIn Service Provider ⭐⭐⭐⭐⭐ Top Rated Pro  🔘 Top Recommended LinkedIn Profile, Resume, Bio, &amp; Business Page Optimization  🔘 Organizational Branding, Personal Branding &amp; Brand Strategy Development  🔘 Leadership, Career, Interview &amp; Executive Development Coaching  🔘 Corporate LinkedIn &amp; Social Selling Training  🔘 Career &amp; Corporate Transition Services  🔘 Podcast &amp; Keynote SpeakerKevin D. Turner, Managing Partner &amp; Brand Strategist, TNT Brand Strategist, LLC📱 +1-214-724-9111      ✉ Kevin @ TNT Brand Strategist .com     @MrKevinDTurner

Public Speaker

Hope you enjoy checking out some of my favorite LIVE & Podcast Guest Appearances talking about LinkedIn, Social Selling, Personal Branding, Brand To Land, & Career Strategy.

Excited to be taking the international stage again, this time at Linked Summit - Konferencen om LinkedIn in Odense, Denmark as a Speaker on [in] Discoverability and then as a AMA [in] Panelist, on June 4th 2026. 

I'll be joining my collaborative [in]nies Tonny Mikkelsen, Louise Brogan, & Mette Will, the host of this [in]credible summit, now in its 5th year, and many new friends of [in], I've yet to meet. 

From Odense, Dana & I will journey on to Nice, France to visit our daughter. 
Hope to see and meet you [in] my travels. 

[in] is amazing but its always better [in]RL.

Until then; Go Grand, Never Bland, Brand to Land &
#KeepRockingLinkedIn!
Kevin
On a Mission to Eliminate Organizational & Personal Blanding™

Kevin D. Turner 

Eliminating Personal Blanding™, Executive Personal Branding & Outplacement Services, Optimized 7K+ Profiles, 4K+ Resumes, Trained 50K+, Globally Recognized Personal Branding & LinkedIn Growth Expert.

Speakers of and the QR code for LinkedSummit, a gathering of 600+ [in]nies, (Linkedin fanatics) in Odense, Demark. QR links to https://www.linkedsummit.dk/ 

NEW LinkedIn Discoverability Signal Captured [in] the Wild for 2026:

If you read LinkedIn’s new 'Skills on the Rise' list that just released, you may have realized it's not just a skills list, it's a discoverability map for how Job Seekers and Career Builders should position their Profiles now.

My Takeaway: Don't think “I'll just add a few AI buzzwords” and be found. Think its time to show what you can do, where you create value, and how you help teams win moment and back it with proof.

What LinkedIn is Signaling is a Stronger Mix Proof Backed:
🔘 Technical Capability
🔘 Business Application
🔘 Communication & Stakeholder Influence
🔘 Leadership & Execution

After optimizing over 7000+ Profiles that is exactly where most break down.

Too many profiles still read like:
 “Here is my title, my years, and my responsibilities.”
But the market is moving toward:
 “Here is what I improve, how I do it, who I do it for, and the outcomes I drive.”

For Job Seekers & Career Builders, that means this is a great week to refresh your: Headline, About summary, Skills, & Experience.

Here's a few examples of this language shift:

Instead of:
 “Experienced marketing manager”
Try:
 “Marketing Operations Leader improving GTM execution, workflow efficiency, and cross-functional alignment”

Instead of:
 “HR leader with 20 years of experience”
Try:
 “HR / People Leader focused on talent development, stakeholder communication, and scalable people operations”

Instead of:
 “Project manager with strong organizational skills”
Try:
 “Program / Project Leader driving stakeholder communication, standards compliance, and delivery execution”

LinkedIn says this year’s list looks at year-over-year growth in both skills added to profiles and growth of those skills among people who were hired. That is a strong reminder that your profile language is not just branding, it's about visibility and relevance. 

My advice to career builders:
►  Do not just list skills
►  Translate your skills into capability signals & back'm with proof
Examples:
º improved workflow speed
º aligned stakeholders across functions
º strengthened reporting quality
º supported revenue growth
º led teams through change
º reduced risk / improved compliance

That kind of brand signaling is where discoverability and credibility start compounding.

If you are actively Job Seeking or Career-Building, what is one capability you want your profile to be found for in 2026?

Go Grand, Never Bland, Brand to Land &
#KeepRockingLinkedIn!
Kevin
On a Mission to Eliminate Organizational & Personal Blanding™

#SkillsOnTheRise #LinkedIn #JobSearch #CareerGrowth #CareerBuilder #LinkedInProfile #PersonalBranding #Discoverability #ExecutiveBranding #OpenToWork

This [Document post] element (AKA a Carousel) was made with the assistance of ChatGPT Plus (& I gave up early and posted anyway).

LinkedIn New Discovery Signal Captured [in] the Wild

6 #NEWLinkledInFeature Changes brings our Captured [in] the Wild for 2026 to 32. 

Let's Dive [In]:
____________

▲ [Headline] edit updated with an active up to 220 Characters (& spaces) Counter in the bottom right corner of the entry box. The counter will provide Characters used / 220. If the counter is red, you’ve gone over 220.  

This may make editing the perfect headline a lot easier and less frustrating.

03.09.2026
__________

▲ [Education] Degree *Market Value Filter (MVF) Database is changing again.
PAST MVF Degree Database Changes:
Bachelor of Business Administration (B.B.A.)           2013 - 2019
Bachelor of Business Administration (BBA)             2019 - 2022
Bachelor of Business Administration - BBA              2022 - 2026
Bachelor of Business Administration                         2026 (Rolling out now)

Update your Degree to new MVF to ensure maximum discoverability and credit for your education.


*Market Value Filter (MVF)
If we think about [in] as a dB (or a digital filing cabinet) with a 1.3B+ files in it, we realize that there needs to be standardization in the way we label files so that they can be retrieved when needed.

That file pulling standard on [in] is the Market Value Filters (MVF). They appear in many places within our profile from Location, Industry, Titles, Location type, Employment type Company... even to our Degrees. [in] never tells us about them, will let us overwrite them (making us [in]visable) but they leave us some clues, during our profile edits, in areas that produce a Drop-down box of choices when we are typing during our profile edits.

03.09.2026
__________

▲ [Suggest a post] is back & it promotes the use of a supportive Hashtag. Perhaps another proof point admitting hashtags still work here on [in].
Co-Capture [in] the Wild with Jeff Young

03.06.2026
__________

▲ [Invite to follow] for Company pages is being reduced in non-Premium accounts to 50 invites monthly (previously up to 250). Premium Company pages get 300 monthly.

Co-Capture [in] the Wild with Brenda Meller & John Espirian
03.03.2026
__________

▲ [Creator subscribe] (AKA the Bell or Double Bell) is no longer visual on a Profile Top card (AKA Intro) that we are not connected too, whether we Follow them or not but if/once we Connect, we can see the Bell icon. 

Captured [in] the Wild by Craig Allan
03.03.2026
__________

▲ [Newsletters] now include a section at the bottom called (More articles for you) that show 3 Articles that may interest the reader based on their activity with a (● º º º) slider for 9 additional options, 3 at a time.

Captured [in] the Wild by Michelle J Raymond
02.27.2026
__________

Thank You to all the Eagle-Eyed and Sharing-Hearts who help make this ultimate list of NEW LinkedIn Features and changes. 

Share the Knowledge, Set Others Free &
#KeepRockingLinkedIn!
Kevin
On a Mission to Eliminate Organizational & Personal Blanding™

Today my Eagle-Eyed & Sharing-Hearts [in]nies bring you 3 #NEWLinkedInFeature(s) & changes, 
bringing us to 22+ Captured [in] the Wild for 2026. 

Let's Dive [In]:
____________

💀 RIP [Website link] FKA [Custom link] disappears from Top card and can't be re-added in edit mode (not to be confused with Business Premium +'s [Custom button] that follows us around [in]).

The ability to add a [Website link] in the Top card that rolled out on 4.23,2023, if you didn't already have one, was removed 07.01.2025. 

Since 07.01.2025 trying to edit your [Website link], unless you had Business Premium +, made it go away. 

[Website link] was originally a Creator mode feature and thats why Members of all Levels who added it originally, may still have it, until it rolls off their account based on this 💀 RIP. 

Co-Captured with Kenneth Nel

02.18.2026
_____________________________


▲ (3rd) level network Filter added back into the ✦Al-powered people search filters and Reset moves to the bottom of the (All filters) menu. 

We lost the (3rd) network level Filter when AI-powered People search began its rollout 11.13.1025,

02.18.2026

_____________________________

▲ [Search appearances] relabeled as [Profile appearances] in Activity menu. 

This relabel was part of the rollout of Premium Business+ [Profile Engagement] on 02.08.2026 but now seems to be rolling out to all accounts. 

Co-Captured by Jeff Young & Mic Adam 

02.12.2026

_____________________________

Thank You to all the Eagle-Eyed and Sharing-Hearts who help make Captured [in] the Wild the ultimate list of NEW LinkedIn Features and changes, now in its 7th year, without you, this resource could not be possible.

Please let us know what New LinkedIn Feature is your new favorite. 

Share the Knowledge, Set Others Free &
#KeepRockingLinkedIn!
Kevin @ TNT Brand Strategist LLC
On a Mission to Eliminate Organizational & Personal Blanding™

Since 2005, TNT Brand Strategist, LLC has optimized 7K+ Profiles / Company pages plus 4K+ Resumes with access to internal tools to increase rankings, drive Recruiter contact, generate 24/7 exposure, maximize ROA (Return On Application) and accelerate transitions to dream careers. Most clients get recruited for their dream opportunities shortly after & directly related to their Resume & LinkedIn Profile Optimization. 

#CapturedInTheWild

This Is Your Post on Fancy Fonts!

Not only are most Fancy Fonts not indexable by search engines, including [in]'s own internal search & ranking assets, they exclude those who use site readers, and they pose several security risks:

► Malicious Font Files: Fancy Fonts can be used to spread malware, viruses, or Trojan horses. When you download & install a font, you may inadvertently introduce malware into your system.
► Cross-Site Scripting (XSS): Some font generators may inject malicious scripts into your website, allowing attackers to steal sensitive information or take control of your website.
► Font Rendering Engine Vulnerabilities: Font rendering engines can be susceptible to hacking, allowing attackers to exploit vulnerabilities & gain access to your system.
► Data Leaks: When you use external font resources, your visitors may leak information to the third-party host as their browsers request the resources in the background, posing privacy concerns. 

If you ever wondered why anyone would go to the expense to create & maintain a Fancy Font generator for free or included as part of an app, think about the above.  Caveat Emptor

How well do you really know that code architect and what they want to accomplish by providing you Fancy Fonts, especially for Free?

Are you contributing to excluding others, spreading malware, injecting malicious scripts into our platform, giving attackers access to exploit, or creating privacy issues for others, just because you think that Fancy Font helps you gain an advantage over others and stand out? Well it might be branding you, in the wrong way. 

It appears that [in] may be taking note, shadow banning users, restricting their accounts and even removing from the platform because using Fancy Fonts are a violation of our user agreement. 

If you want to know how Fancy Fonts are exclusive and not inclusive, check out this video, where we also show you how to Create Inclusive Content on LinkedIn w/ Site Readers: Scan the QR Code Below

Just Say No To Fancy Fonts.

Eyes Wide Open & #KeepRockingLinkedIn!
Kevin 
On a Mission to Eliminate Organizational & Personal Blanding™

Today we bring 4 #NEWLinkledInFeature Changes bringing  our Captured [in] the Wild for 2026 to 26. 

Let's Dive [In]:
____________
▲ [About this profile] a pop up, activated by clicking on the Profile Name in the Top card, has become [Verifications ⛨] and 2 items used by many to evaluate profiles have been removed:
🚫 [Profile photo] last updated
🚫 [Contact info] last updated

Other changes:
º 'Joined Month Year' becomes 'Member since year'
º Verify date goes from 'Less than XX months/years ago' to Month Year
º Info link 'Learn how members verify' becomes 'Learn more about verifications

Co-Captured [in] the Wild with Mic Adam
02.26.2026
____________

▲▲ [Analytics & Tools] losses both [Weekly sharing tracker] & [Creator tools]. 

Weekly sharing tracker helped many keep track of our activity & Creator tools let us know if we had access to LinkedIn Lives, Newsletter, and most importantly the Follow link which became the only indicator of when an account was being restricted (AKA shadow banned) if the '[i] Learn more' instead of '✅ Available' designation.

These tools may roll-off one at a time or both many go missing at once. . As of Feb 26 I have Weekly sharing tracker but have lost Creator tools.

Co-Captured with Jeff Young
02.25.2026

____________

🧨 Glitch [Headline] wrap that could be extended to the full width of the Top card if a Member edited their Top card not to show [Current position] by unchecking (✅ Show current company in my intro) and [Education] by unchecking (✅ Show school in my intro) may or may not be working. This may be a temporary glitch.  

Captured [in] the Wild by Chuck Shaver
02.20.2026

____________

Thank You to all the Eagle-Eyed and Sharing-Hearts who help make Captured [in] the Wild the ultimate list of NEW LinkedIn Features and changes, now in its 7th year, without you, this resource could not be possible.

Please let us know what New LinkedIn Feature is your new favorite or if you have your own Captured [in] the Wild.  

Share the Knowledge, Set Others Free &
#KeepRockingLinkedIn!
Kevin @ TNT Brand Strategist LLC
On a Mission to Eliminate Organizational & Personal Blanding™

Since 2005, TNT Brand Strategist, LLC has optimized 7K+ Profiles / Company pages plus 4K+ Resumes with access to internal tools to increase rankings, drive Recruiter contact, generate 24/7 exposure, maximize ROA (Return On Application) and accelerate transitions to dream careers. Most clients get recruited for their dream opportunities shortly after & directly related to their Resume & LinkedIn Profile Optimization. 

#CapturedInTheWild

LinkedIn just provided its clearest view yet of the Feed's direction and simply calling it an “algorithm change” falls short.

That phrase is too small.

LinkedIn describes a broader shift: moving from a fragmented Feed with multiple retrieval sources and outdated ranking to a unified system that interprets profile signals, semantic relevance, evolving interests, freshness, and authenticity together.

This is not just about smarter ranking.

It's about a smarter Feed Stack that makes it more relevant, timely, and useful.
►  a better understanding of what our posts are about
►  learn from how your interests evolve over time
►  refresh its understanding within minutes
►  reduce the impact of inauthentic tactics

LinkedIn is also being unusually direct about wanting less engagement bait, less generic recycled content, less comment automation, and less pod-driven behavior.

This issue explains why 'algorithm change' misses the point, how old signals still matter, just a bit less, and why this unified system favors expertise over mere visibility.

If you care about LinkedIn visibility, creator strategy, professional trust, or profile discoverability, this deep dive [in] is worth your time.

Always Evolv[In]g here on [In].
#KeepRockingLinkedIn!
Kevin
On a Mission to Eliminate Organizational & Personal Blanding™

View newsletter: Keep Rocking Linked [In]!

For years, people have talked about the “LinkedIn Algorithm” as if one master formula controlled the Feed. I have never bought that spin and in early 

Open article: LinkedIn’s New Feed Stack: From Fragmented Signals to System Level Interpretation by Kevin D. Turner • 5 min read

LinkedIn’s New Feed Stack: From Fragmented Signals to System Level Interpretation

"I’m not burnt out or desperate, but…
… something’s missing.”

You’ve built a solid career. You’re good at what you do. People like you, trust you, even rely on you — yet somehow, you’re not being regarded or rewarded for the impact you deliver.

You’re not stuck — you’re just ready to be seen differently. You crave work that feels meaningful AND moves you forward.

This is where I come in. 

Hi!
I’m Sonal — Career Acceleration Strategist & Executive Coach.

I help accomplished professionals bridge the gap between what they do and what they deserve — so they can be seen, valued, and paid like leaders.

My clients are senior leaders earning $120K–$250K, ready for that $300K–$500K leap.
They lead cross-functional teams, manage multimillion-dollar budgets, and deliver results that move the needle — yet their recognition, title, or pay hasn’t caught up.
I’ve worked with leaders across Boston, Brussels, Bahrain, Bangalore and everywhere in between.

Together, we:
▶ Reposition how they’re perceived inside and outside their company
▶ Build visibility that attracts next-level opportunities
▶ Strengthen leadership presence and influence
▶ Negotiate significant pay jumps (30%–200%)

Why this works:
Simply put, because I’ve been on both sides of the table.

▶ As a global HR leader, I’ve spent two decades hiring, coaching, and developing high-performing teams across three continents — reviewing over 250,000 resumes, interviewing 5,000+ professionals, and partnering with C-suite leaders at GE, PwC, and fast-growth scale-ups.

▶ And I’ve also been the candidate.
After earning my MBA from INSEAD — ranked among the world’s top business schools — I landed five senior roles in Europe during the global financial crisis.

Here’s what clients say:

“I landed a role at LinkedIn with a 50% salary increase — Sonal’s strategy made me realize my worth.” 
- Mohit, Product Design Leader

“Got into Novartis with a 93% salary increase — after months of stagnation … with Sonal, things finally moved.” 
- Andy, Senior Learning Solutions Leader

Here’s the truth:
You don’t need another degree to prove your worth.
You don’t need a re-written résumé or a new certification.
Those things can help — but they’re not what’s standing between you and your next opportunity.

The real shift happens when you start being seen differently — when the story the world tells about you finally matches the impact you’ve been delivering all along.

That’s what I help you do.

That “something missing” isn’t motivation — it’s recognition. 
Ready to change that? Let’s talk:
▶ SuperchargeYourself.com/gameplan

Sonal Bahl

History hasn’t always been kind to lazy people.

The word itself traces back to Old Dutch, Norse, German, and French roots meaning averse to effort.” In 1785, lazy tongs” were described as an instrument for old or very fat people to pick things up without stooping.” 
Charming.

Clearly, they had not discovered the Lazy Susan. Possibly the greatest innovation in kitchen efficiency.

And Bill Gates famously said:
"I always choose a lazy person to do a hard job, because a lazy person will find an easy way to do it.”

What he really meant was this: the best leaders are not the busiest. They are the most efficient.

Which brings me to LinkedIn:
Many executives are told to post constantly. Five times a week. Spend hours creating content. Treat it like a second job.

My advice: don’t.

Instead, replace your content creation strategy with a comment creation strategy.

Follow 10 people who are influential in your target ecosystem. People whose attention, perspective, or network would genuinely matter to you.

Then spend just 30 minutes a week leaving thoughtful, intelligent comments on their posts.

Three simple ways to do this well:

1. The Compliment
"I found this particularly insightful because…”
Be specific. Specificity signals credibility.

2. The Complement
"This connects with something I’ve been seeing in my own work…”
Add perspective. This positions you as a peer, not a spectator.

3. The Respectful Challenger
"An alternative lens here might be…”
This signals independent thinking. The mark of an executive, not an observer.

Do this consistently, and something subtle but powerful happens.
You stop trying to prove your value.
People start recognising it.
Because senior opportunities rarely go to the most visible person.
They go to the person who is consistently seen adding value in the right rooms.

Sometimes the smartest career move isn’t doing more.
It’s doing less, but doing it where it counts.

That’s how executives get seen, valued, and paid at the level they deserve.

Career Acceleration Strategist for Senior Leaders | Clients have landed $190K-$500K+ roles at Amazon, Novartis, LinkedIn, Meta, Lilly, Stripe etc | INSEAD MBA | LinkedIn Top Voice 2024-25

He was calm when he said it.

“I don’t understand. I delivered everything. And still … not this cycle.”

Senior leader. Strong results. High visibility.
Passed over.

That moment? That’s the thorn.
And this is where most executives make a mistake.

They either:
– work harder
– withdraw quietly
– or start job searching emotionally

But at this altitude, promotions aren’t about effort.

They’re about narrative.

So instead of asking, “Why them?”
Ask: What story did the organisation believe about them, that they don’t yet believe about me?

Before you react, do three things:

	1.	Ask for the specific capability gap. Not “development areas.” Specifics.

	2.	Test your market value externally. Three conversations. Data beats emotion.

	3.	Decide deliberately: build leverage internally, or redeploy externally.

Reframing isn’t positivity.
It’s power.

Sometimes what feels like rejection is just information.

And information, used well, becomes leverage.

PS: quote below on my meditation app this morning, that triggered this post :)

No alternative text description for this image

taplio

The Battle

Kevin D. Turner

Sonal Bahl

Followers

Posts

Engagements

Likes

Performance ScoreKevin D. Turner's LinkedIn Performance

Performance ScoreSonal Bahl's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kevin D. Turner

Sonal Bahl

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin D. Turner's LinkedIn Performance

Performance ScoreSonal Bahl's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKevin D. Turner's LinkedIn Performance