Australian Institute of Management WA

As the Chief Executive Officer with AIM WA, my overarching responsibility lies in the development and execution of the AIM WA strategic plan, namely, that of maintaining its position as an educational trailblazer in the areas of leadership, management, and workplace excellence. Additionally, my focus is geared towards managing the internal and external operations of AIM WA, as well as consistently delivering high level advice to our wider Board around policy and planning.

Chief Executive Officer

Murdoch University

Interim Vice Chancellor

Professor and Senior Deputy Vice Chancellor

Professor and Deputy Vice Chancellor

Professor and Executive Dean (Arts)

Director, Policy and Administration (Division of Social Sciences, Humanities and Education)

Chief Executive Officer, AIM WA | Emeritus Professor | Social Affairs and Workplace Expert |Workplace Trend Spotter|Columnist |Director|LinkedIn Top Voice 2018 | Speaker |Content Creator

I am a former academic turned social trends and workplace specialist, Board director, keynote speaker, newspaper columnist, and most importantly, Chief Executive Officer of the Australian Institute of Management in Western Australia (AIM WA).

My passion is inspiring better workplaces.  I like to ignite discussions around workplace themes and topics, and I use my column in Perth’s The Sunday Times – called “Workplace Matters” – to get conversations started right here on LinkedIn.

I also have an interest in what’s trending in our non-work lives too, so you’ll see that I post pieces on here about various social affairs topics.

And, if you happen to follow what happens in the higher education sector, you might be interested in some of my Business News’ Education pieces which I regularly publish here too.

For me LinkedIn is all about having conversations.  So feel free to follow me, and join the chat.

Professor Gary Martin FAIM

Copywriting That Sells

•	Creating strategic marketing plans and facilitating planning sessions.
•	Directing client marketing operations and projects with a focus on bottom-line success.
•	Led project management in marketing promotional campaigns, and online presence.
•	Spearheaded development and implementation of all systems and processes including budgeting.
•	Instrumental in reducing operating expenses and stabilising cash flow through careful analyses and improvement of operating procedures.
•	Proactively devised campaigns by identifying market and product trends based on specific demographic spending.
•	Constantly innovating at a high level to deliver new content for all social media campaigns.
•	Creatively and concisely delivering the clients key message whilst constantly linking back to the brand, vision and integrity of the product.
•	Instrumental in bolstering sales through the use of words to inspire, engage and creating a sense of urgency.
•	Spearheaded several six figure email and social media launches.
•	Coaching and mentoring small groups in business development.
•	One-on-one coaching to business leaders.

Managing Director

Earthlink Alliance

Lead Marketing Strategist

Allegiance Marketing

Account Executive

My journey into copywriting began back in 2003 when at rock bottom and out of desperation, I ran a small classified ad in the Sydney Morning Herald. 

Since then, I’ve gone on to become the un-seen wordsmith behind hundreds of widely published and super profitable email marketing campaigns including… 

An email product launch which generated $470,000.00 in revenue within 7 days… 

Creating over 9,127 email subject lines (and seeing the split-test results) for one of the leading health influencers on the planet. 

Strategy and copy which generated in excess of 3,000 attendees and $5 million in sales to an event. 

Combined with dozens of five and six figure campaigns.

Over the last 17 years, I have written for some of the biggest names on the planet including gurus like: Kerwin Ray, Scott Hallman, Jay Conrad Levinson of ‘Guerilla Marketing’ fame and Direct marketing giants in their day, Bodytrim and The Learning Annex…

Together with Aussie Franchises including ChemDry and Jim’s Mowing, and leaders in the digital marketing space such as Jon Giaan, Knowledge Source, Mark Rolton and Dymphna Boholt. 

I run what many regard as the highest level private marketing group in Australia: “Elite Marketers”...

And am a sought after corporate speaker, including most recently at James Schramko’s Superfast Business Event, and for Dale Beaumont and Ben Simkin’s masterminds. 

Using email marketing to grow my business and that of my clients, I stumbled across many business owners who didn’t think their list was a decent quality, or that email marketing would work for their industry. 

I saw a need for training on how to get an email list to create consistent revenue, which is why I’m in the process of launching The Simple Email ROI System with a mission to help business owners leverage their most undervalued asset. 

If you’re like most entrepreneurs, you’ve invested tens, even hundreds of thousands building your email list, and I can help you… 

Leverage it to generate sales consistently via "open loops", and without being pushy
Build the lifetime value of your existing clients
Enhance the value of your asset via a ‘value first’ approach

All while communicating in your own voice, via an approach which sets you apart and builds a deeper bond with potential clients. 

To learn more about how I can help you: 

1. Grab a copy of The Third Way to discover how to get premium clients from your email list here: https://www.copywritingthatsells.com.au/lp/the-third-way 

2. Send an email to scott@copywritingthatsells.com.au 

3. Or check out www.copywritingthatsells.com.au

Scott Bywater

taplio

The Battle

Professor Gary Martin FAIM

Scott Bywater

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