Re: "Apocalyptic Protocols"

The ultimate apocalyptic protocol is being the captain of your own soul. Being prepared for the unknown -- and the unknowable. Working your personal problems down to the mat and embracing the grind. Understanding that the only easy day was yesterday. Memento Mori.

===

Out of the night that covers me,
      Black as the pit from pole to pole,
I thank whatever gods may be
      For my unconquerable soul.

In the fell clutch of circumstance
      I have not winced nor cried aloud.
Under the bludgeonings of chance
      My head is bloody, but unbowed.

Beyond this place of wrath and tears
      Looms but the Horror of the shade,
And yet the menace of the years
      Finds and shall find me unafraid.

It matters not how strait the gate,
      How charged with punishments the scroll,
I am the master of my fate,
      I am the captain of my soul.

--William Ernest Henley (Invictus)

Matthew Russell

EOS Implementer, Author of Exit Ready for EOS & Visionary of StepByStepExit.com. 30+ years of EOS experience as an Entrepreneur, Implementer & CTO/CMO of EOS; read my story in TRACTION!

EOS has been central to my entrepreneurial journey, from working with Gino in the late '90s (even transcribing his Traction notes) to implementing EOS at Niche Retail (featured in Traction) and leading the EOS technology team, including training 1000+ Implementers and launching EOS One.  After selling my company to EOS in 2020, I've returned to my roots as an EOS Implementer and startup visionary.

I thrive on helping growing entrepreneurs, bringing a tech-forward, digital-first approach to EOS implementation (using virtual whiteboards like Miro). I work seamlessly with in-person, hybrid, and virtual teams via Zoom.  Modern tech allows me to create client-specific microsites (e.g., https://issuesolving.com/90) and even AI-powered "deep dive" podcasts of homework (e.g., the Hedgehog Concept: https://resetyourthinking.com/hhc).

With 20 years of EOS Implementer experience (both for my own companies and at EOS Worldwide), I've learned from the best, including Gino, Mike Paton, and CJ Dube. My implementation style is rooted in EOS purity, open honesty, and a focus on data-driven decisions for maximum profitability and the greater good.

Recognizing the coming "silver tsunami" of business transitions, I founded Step By Step Exit (stepbystepexit.com) to help EOS-run organizations prepare for and execute successful exits or M&As.  EOS creates well-run companies, but entrepreneurs need guidance to maximize value during transitions.  We use EOS execution concepts to combat predatory buyers and ensure optimal outcomes. Get the book Exit Ready at Amazon https://amzn.to/3IsipVk and join the EOS Exit Community at ExitFocused.com

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