Aleph One Marketing

A1M is a specialized marketing agency focused on leveraging AI and systems to propel B2B SaaS companies to thrive in this era of infinite possibilities.

Co-Founder, Chief Growth/Marketing Officer

Founder of Some Growth Agency, a bespoke consultancy focused on building impactful marketing and go-to-market programs for early-stage, fast-growth B2B SaaS startups.

Trajectory of >$1M in first year of operation, resulting in acquisition by Aleph One and launch of Aleph One Marketing.

Founder & CEO, Some Growth Agency (Acquired)

Warmly,

Performance Marketing Advisor

Marketers Talking

On each episode, we'll be chatting with marketers who are working on the front lines driving real results for their companies or clients. We'll discuss a range of topics, from social media and content marketing to SEO and email marketing, and everything in between.

Host, Marketers Talking

Join Jess and Pavel for regular discussions on the intersection of AI, Systems, and Marketing.

Co-Host, Marketers Talking AI

Goldcast

Advisor

Revenue Collective

Executive Member

HockeyStack

Social Media Breakfast Madison

Social Media Breakfast Madison is a non-profit organization which hosts a monthly educational event about social media for the greater Madison, WI area.

Board Member

CaliberMind

metadata.io

Managed global performance marketing and ad operations teams, responsible for $2M+ monthly ad spend across ~200 B2B SaaS clients on paid social (LinkedIn, Meta, X), PPC (Google, Bing), and programmatic/display.

𝐂𝐥𝐢𝐞𝐧𝐭𝐬: Metadata (how Meta), Launch Darkly, Mux, Brex, Chili Piper, Okta, Redis Labs, Qualified, Huntress, Drift, Pluralsight, Notion, Juniper Networks, and more.

Head of Performance Marketing

Movable Ink

𝐓𝐨𝐨𝐥𝐬 𝐔𝐬𝐞𝐝: Movable Ink, Salesforce, Marketo, DemandBase, GoldCast, Tableau, LinkedIn Ads Manager

Senior Director, Growth & Demand Generation

Co-Founder @ A1M. Award-Winning Marketer Building AI Tools. Mediocre Call of Duty Player.

It all started in 1995 when my grandpa bought a copy machine and I started making counterfeit bills with my classmates pictures where the dead presidents should be. I sold them for $2 a piece or 3 for $5 until the school shut it down, so I switched to selling mix tapes before moving onto building geocities sites for local businesses. 

Some kids grew up playing with dolls or legos; I grew up playing business.

My most profitable childhood venture was mowing the neighbors lawns - I later learned that this was partially because my grandfather was fertilizing their yards while they were at work. This was before Nest and Ring when the only home security was the stay-at-home parents in the neighborhood and they didn't snitch on each other. 

I had an unconventional childhood which left me with a strong sense of purpose and confidence that I could conquer anything I chose, regardless of my experience or expertise in an area, as long as I work hard.

This led me to be the first-in-the-family to do a lot of things; starting college part time at 15, moving to Italy at 16 for a year abroad, launching and selling a company in my early 20s, moving from a 7,200 person town to NYC to work in VC-backed startups, publishing a book, selling another company, being on tv, speaking at conferences around the country, grad school, and more.

Nearly 3 decades after my first (childhood) entrepreneurial venture I'm still in the business of building businesses and love it.

Today I run A1M with one of my oldest marketing friends who I met on Twitter in the early 2000s. We split our time between advising high-growth SaaS startups and founders, working directly with clients to drive revenue through the adoption of AI and robust, automation systems, and producing content to help make good marketing more accessible for all.

Jess Bahr🚀

FYI LinkedIn has stopped allowing emojis in the name field, so dust off those old unicode characters from your Myspace page if you want personalization.

Jess Bahr

Vector 👻

Product Marketing

Virdical

I partner with founders, CMOs, and teams at B2B start ups and B2C companies early stage products or companies / startups to refine brand, messaging, and positioning to build authentic connections with audiences.

Expert in:
> messaging & storytelling
> pricing & packaging 
> enablement & GTM team alignment
> naming & branding
> GTM strategy & roadmap prioritization

Oh, and I sell vintage glass ✨

Connect with me:
🗺️ Website - virdical.com
📅 Calendar: calendly.com/alexandra-virden
🏺 Etsy - etsy.com/shop/TwinThriftVintage


I promise I won't sell you anything, unless you're looking for vintage glass.

Product Marketing & GTM Advisor

Metadata

Hired as the founding product marketer (aka building product marketing from the ground up). I did a little bit of everything. I overhauled Metadata's launch process, pricing, and enablement strategies while managing eight full-time and contracted team members. 

I consistently hit marketing-sourced pipeline targets, driving ARR growth to $15M with over 75% sourced from Marketing efforts.

Director of Product Marketing

PatientPop Inc.

Hired to rebuild the product marketing function post-COVID and reported to the VP of Marketing. 

I owned the launch process for PatientPop's biggest feature push and drove GTM alignment throughout the merger with Kareo that formed Tebra.

Head of Product Marketing

EVERFI

Hired at EVERFI to run product marketing for the Community Engagement portfolio, which included over 21 products, 100k end users, and customers like the NFL, UnityPoint Health, Kroger Health, MassMutual, The Anti-Defamation League, Beyond Meat, Northwell Health, Walmart, Altice, and the Entertainment Software Association.

Head of Product Marketing, Community Engagement

Head of Demand Generation, Community Engagement

Celerity

Marketing Manager - Product Marketing & Demand Generation

Access Intelligence

Demand Generation Manager

Blue Water 

Growth Marketing Manager

Warschawski

Marketing Communications Associate

Revenue-focused Product Marketing Leader | GTM Pro | Mentor

👋 Hi, I'm Alex!

I'm a fractional product marketing leader with 12+ years of experience in driving growth for B2B companies across diverse sectors like healthcare, technology, SaaS, start ups, education, and HR. 

I help companies clarify their product positioning, launch with impact, and build high-performing teams. I blend strategic vision with hands-on execution, balancing quick wins with long-term success.

What I bring to the table:
✔️ Growth-driven leadership: My background in demand generation and growth marketing keeps my "product marketing eye" on generating revenue, building brand, and executing key go-to-market plays.
✔️ Brand champion: Whether it’s speaking to a packed room of execs or crafting a compelling narrative, I know how to advocate for a brand.
✔️ Team player (and builder): I thrive on creating strong connections across product, marketing, and sales, ensuring everyone’s rowing in the same direction.
✔️ Leader and mentor: I’m all about empowering teams to stay focused, motivated, and collaborative—and seeing them succeed.
✔️ Numbers-driven: I’m a pro at tracking ROI, spotting what’s working, and adjusting course when needed.

I'm always up for a chat and am currently open to both fractional roles and full-time leadership opportunities in product marketing. 

Let's connect:
https://calendly.com/alexvirden/30min

Outside of product marketing, I run Twin Thrift Vintage, a vintage glass store. 
Check it out here: instagram.com/twin.thrift.vintage

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The Battle

Jess Bahr🚀

👾 Alex Virden

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The Battle

Jess Bahr🚀

👾 Alex Virden

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jess Bahr🚀's LinkedIn Performance

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