Paul Wilson

Go-To-Market Enterprise Architect | Expert in Driving Technology Solutions & Strategic Initiatives | Open to Opportunities | From Salesforce ▫️Slack ▫️Adobe ▫️Marketo ▫️OneTrust

Go-to-market work looks very different than it did even a few years ago. The pace is faster, the systems are more interconnected, and the margin for error is smaller.

I’ve spent much of my career working across CRM, marketing automation, data platforms, and product-led growth. Often this work shows up during moments of scale, transition, or integration. Those moments tend to surface the same questions. What actually matters, what is getting in the way, and what needs to change first.

What I’m most interested in now is how teams make better GTM, data, and automation decisions when real-world messiness, legacy systems, and competing priorities are involved. I enjoy working across sales, marketing, customer success, and product to connect signals, simplify architectures, and bring clarity to complex environments.

My focus areas tend to include:
- Go-to-market systems and architecture
- Customer data and signal design
- AI readiness and intelligent automation
- Hybrid PLG and enterprise GTM models

I spend a lot of time thinking, writing, and speaking about how these pieces fit together, and where human judgment still matters most.

Chief Executive Officer

GTM Systems is dedicated to reinventing the intersection of marketing, sales, and customer success operations into a unified go-to-market operations framework.

What's for breakfast? Data 🤓 ❄️

Quality agentic experiences begin in data, and to orchestrate those experiences GTM Systems leaders must also be GTM Data leaders.

It’s great to see Snowflake bring their hands on lab to their Data for Breakfast event and continue pushing the conversation forward around how organizations actually operationalize data.

All the Data. All the Time. 

#YearOfDecisions #GTMSystems #GTMData #AgenticAI #DataForBreakfast #Snowflake

Senior Industry Advisor (TMT) | Helping organizations make clear decisions during moments of real transformation

Sales Director @ Coastal, a TCS Company | Salesforce Certified Data Cloud Consultant

Stoked to be at The Westin this morning for Snowflake’s Data for Breakfast. 🍳 

The focus is clear: making AI actually real for the enterprise.

I’m here with my colleague Paul Wilson, our Technology-Media-Telecommunications Industry Expert at Coastal. Our Industry Experts are just one of the ways we’re helping our customers strategize. 

If you’re navigating the shift from legacy data to AI-ready architectures (or just want to talk Snowflake), come find us at the networking breaks! ❄️

Big thanks to Snowflake for hosting such a great session. Let’s get to work.
#Snowflake #DataForBreakfast #DenverTech #GenAI #CoastalData

As an award-winning Marketing team leader and enterprise change agent, I launch OR transform and elevate the marketing function for increased business profitability. I build the business case for change, influence executive approval and drive implementation.

INSPIRE. INNOVATE. SHIFT. ACHIEVE.

After 15 years leading the digital Marketing function, I excel in guiding teams to meet goals quickly and with high ROI. Keeping my finger on the pulse of emerging technology, I push the envelope – take the omni channel ecosystem as far as it will go for the company - establishing that 360-degree view of our customers and businesses to build a sustainable, profitable future.

I construct scalable marketing operations and high performing marketing teams that pursue greatness. Collaborating with our business partners, we drive top of funnel lead-gen and bottom of funnel conversion. Our methods leverage cutting edge technology, strategic messaging and digital marketing integration. 

SELECTED ACHIEVEMENTS
•	Launched the Marketing Technology department from concept to an Omni Channel Ecosystem, complete with scalable capacity
•	Reduced Production Time 75% of SLA
•	Guided $25M re-brand across 14 asset categories
•	Initiated and implemented Project Management Office (PMO), aligning PM with business strategy
•	Launched B2B eCommerce platform in 5 months

Gifted in relationship building, I facilitate collaboration and alignment across the organization. Serving as the bridge between tech and creatives, I link cutting edge reality with the mind of the creative storyteller.

My leadership style is action oriented, resourceful, and influential. People are important to the company’s success, in fact, integral to success. I remove obstacles and provide the training ground for team members to find their career path. I invest in my people and foster a connected, inclusive culture. When my team is on it, the job WILL get done with exceptional quality and expediency.   


Remote Team Leadership | Strategic Planning | Website, IT, Digital | Marketing Operations Launch | Thought Leadership | Marketing Communications | Lead Generation | Rebranding | Business Analysis and Reporting | Marketing Solutions | Growth Marketing | Sales Enablement | Account-Based Marketing | Visionary | Process Improvement | Execution Management | Coach and Mentor | Paid Media | Systems Implementation | Project Management | Budget Management | B2B B2C | Campaign, Promotion, Agency Management

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