Eric Quanstrom

I currently serve as VP of GTM Engineering and unicorn software company Apollo.io, focused on leveraging cutting-edge GTM strategies to redefine lead generation and enhance client engagement. My work has centered on utilizing advanced AI techniques, including Power-up Prompts and Agentic Workflows, and collaborating with teams to implement Managed Configuration solutions on the Apollo Platform.  

My expertise spans strategic marketing management (4X CMO) and leadership positions at fast-growth organizations (incl 3 successful Exits). As a certified AI Champion and a dedicated advisor at BrightLoop, I am committed to exploring new frontiers in technology to empower businesses and build impactful solutions.

Building Predictable Pipeline Isn't Art-- It's CIENCE.  Visit www.cience.com

For smart sales & marketing leaders, there's now a flexible, accurate, low overhead, high yield way to go to market. Spend less to acquire the right customers each month.

CIENCE provides software and Services -- a highly trained, well-equipped, knowledgeable fleet of sales development talent as your outsourced outbound department. We'll help you to execute your vision or simply support the growing demand of your already established sales team.

CMO Role:
* As the Chief Marketing Officer at CIENCE, I am responsible for developing and executing all marketing strategies to drive growth and revenue for the company. 
* I oversee all Marketing, Internal SDR Teams, Messaging, and Customer Success (12 DR's; >100 Team)

Key accomplishments:
* Executed the rare quadruple / triple / triple / double growth rates (2018-2022) through my Inbound + Outbound programs.
* Grew site traffic from 0 to >60,000 Unique Visitors / Mo
* Organic traffic >25,000 Unique Visitors / Mo through holistic SEO/Content plays
* Most reviewed and lauded (awards) Lead Generation Company in the USA
* Top of the funnel lead volume mimicked growth above
(Bootstrapped Company -- not artificial growth from massive $$$ spend) 
* Developing and managed all marketing campaigns, tracked ROI and making data-driven decisions
* Market positioning expert -- ahead of industry trends to inform our strategy (lead magnets, competitive wins, Voice of the Customer = 100+ Case Studies)
* Developed all multi-channel campaigns across digital, social, and traditional channels, including Outbound (subject matter expertise)

Skills:
Customer Acquisition
Target Segmentation & Criteria 
Business Development / Sales Development
Insights & Analytics (Web)
Digital Marketing
Content Development
SEO - On-Page + Backlinks
SEM - PPC
Go To Market (GTM)
Lifecycle Marketing
Brand & Positioning 
Messaging / Copywriting / Conversion Rate Optimization
A/B Testing

Attention LA friends!

This Thursday at 5:30 is our Apollo LA Meetup: Build Your AI-Powered GTM Engine for 2026

I'm doing a Fireside chat alongside Samuel Shandler (SendtoWin co-founder, $2.6B+ in pipeline generated) on what's actually working with AI-powered GTM—and what's just noise.

What we're covering:
- AI strategies driving real pipeline in 2026
- Live demo of Apollo's AI Assistant (skip-the-waitlist access)
- Hands-on session where you'll build and deploy plays on the spot

We're keeping it tight—50 GTM leaders, food + drinks, and our solutions team helping you walk out with something you can use immediately.
(Show up early for limited Apollo gear ☕️)

Reg link: https://luma.com/4zwg18i0

VP, GTM Engineering at Apollo.io | Building the AI-Influenced Pipeline of Tomorrow

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Quanstrom's LinkedIn Performance

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