Eric Quanstrom

I currently serve as VP of GTM Engineering and unicorn software company Apollo.io, focused on leveraging cutting-edge GTM strategies to redefine lead generation and enhance client engagement. My work has centered on utilizing advanced AI techniques, including Power-up Prompts and Agentic Workflows, and collaborating with teams to implement Managed Configuration solutions on the Apollo Platform.  

My expertise spans strategic marketing management (4X CMO) and leadership positions at fast-growth organizations (incl 3 successful Exits). As a certified AI Champion and a dedicated advisor at BrightLoop, I am committed to exploring new frontiers in technology to empower businesses and build impactful solutions.

Building Predictable Pipeline Isn't Art-- It's CIENCE.  Visit www.cience.com

For smart sales & marketing leaders, there's now a flexible, accurate, low overhead, high yield way to go to market. Spend less to acquire the right customers each month.

CIENCE provides software and Services -- a highly trained, well-equipped, knowledgeable fleet of sales development talent as your outsourced outbound department. We'll help you to execute your vision or simply support the growing demand of your already established sales team.

CMO Role:
* As the Chief Marketing Officer at CIENCE, I am responsible for developing and executing all marketing strategies to drive growth and revenue for the company. 
* I oversee all Marketing, Internal SDR Teams, Messaging, and Customer Success (12 DR's; >100 Team)

Key accomplishments:
* Executed the rare quadruple / triple / triple / double growth rates (2018-2022) through my Inbound + Outbound programs.
* Grew site traffic from 0 to >60,000 Unique Visitors / Mo
* Organic traffic >25,000 Unique Visitors / Mo through holistic SEO/Content plays
* Most reviewed and lauded (awards) Lead Generation Company in the USA
* Top of the funnel lead volume mimicked growth above
(Bootstrapped Company -- not artificial growth from massive $$$ spend) 
* Developing and managed all marketing campaigns, tracked ROI and making data-driven decisions
* Market positioning expert -- ahead of industry trends to inform our strategy (lead magnets, competitive wins, Voice of the Customer = 100+ Case Studies)
* Developed all multi-channel campaigns across digital, social, and traditional channels, including Outbound (subject matter expertise)

Skills:
Customer Acquisition
Target Segmentation & Criteria 
Business Development / Sales Development
Insights & Analytics (Web)
Digital Marketing
Content Development
SEO - On-Page + Backlinks
SEM - PPC
Go To Market (GTM)
Lifecycle Marketing
Brand & Positioning 
Messaging / Copywriting / Conversion Rate Optimization
A/B Testing

AI is reshaping how GTM (actually) gets done. 

You know how big I am on all things Agentic, so I’m quite proud to share that Apollo has been named on 'The Agentic List 2026' — recognized among the most loved Sales & Marketing Agents by industry executives.

This recognition reflects the work we’ve done to make AI a real workflow advantage for modern revenue teams.

Learn more here: https://lnkd.in/g2MU_B-P

VP, GTM Engineering at Apollo.io | Building the AI-Influenced Pipeline of Tomorrow

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Apollo AI Assistant = GA!!! 
(we've had this in Beta since October and it is now live, live, live for all, all, all)

Try it today 👉 https://bit.ly/40HVBq9 -- You can do anything thru natural language (I use Whispr Flow a lot) that you could do manually before. It’s true AI Native… 

➡️ Built directly into Apollo.
➡️ Grounded in real GTM workflows.
➡️ Designed for the way modern sales teams actually work.

The AI Assistant that *actually* works.

Can you spot it?

👀

Big announcement tomorrow.

Apollo Webinar Today!

Join 10K Registrants already to learn 'What’s New in Apollo' — 
March 4th at 10 am PT / 1 pm ET

Registration link: 
https://lnkd.in/gEsvkQ8C

True Blue Surfaces

• Increased sales revenue by 27% in 3 months through targeted customer outreach and strategic
product positioning (approximately $9000/month in new projects).
• Grew existing accounts by introducing new product offerings, resulting in a 20% increase in revenue in
6 months (approximately $3000/month increase).
For more than a decade, we’ve combined expert craftsmanship, state-of-the-art fabrication, and an unparalleled commitment to our customers to provide an experience you won’t find anywhere else. Find out why thousands of customers in Austin and Central Texas trust True Blue Surfaces to fabricate and install their natural and engineered stone countertops.

Account Manager

CIENCE

• Recruited to create and direct GTM strategy and playbooks for 19-22 companies at any given time.
These companies range from startups in stealth mode to Fortune 500 companies and have all
varieties of ICP’s.
• Maintained client retention over 30% (more than 7 of my accounts renewed their contracts).
• Upsold over 50% of accounts (11 accounts added services).
• 90% of accounts achieved PMF (19 accounts found PMF in 30 days or less).
• 85% of accounts hit 100% or higher appointment/mth goal (18 accounts had a successful, repeatable process they could take with them).
• Gather data and research trends to become a subject matter expert for my clients. Use data to make
decisions and create successful outbound campaigns.Key Accomplishments:
Maintained client retention over 30%
Upsold over 50% of accounts
90% of accounts achieved PMF
85% of accounts hit 100% or higher appointment/mth goal.

Building Predictable Pipeline Isn't Art--- It's CIENCE. Visit https://www.cience.com. For smart sales & marketing leaders, there is now a flexible, accurate, low overhead, high yield way to go to market. Spend less to acquire the right customers each month. CIENCE provides a highly trained, well-equipped, knowledgeable fleet of sales development talent as your outsourced outbound department. We will help you to execute your vision or simply support the growing demand of your already established sales team.

Sales Development Manager

Qualia Title & Closing Software

• Executed full-scale accountability for account ownership with a reputation for lead generation, staff
training, and call coaching to maximize results. Developed staff using various sales practices.
Applied skills in data analytics to expand territory and market impact, conducting cold-calls and
tracking customers in Salesforce.
• Key Accomplishments :
• Achieved a 75% demo to close rate and became first Account Executive to win a sale. •
Recognized for outperforming expectations, consistently securing 100% of sales targets.
Sold approximately $60k ARR monthly to SMBs and Mid Market Accounts

Account Executive

OutboundEngine

Onboarded new hires to help them get their 1st deal within 30 days by intensive training and call
coaching all sales reps for success.
OutboundEngine helps small business owners to increase referral and word of mouth business by automating email and social media touches to those business' clients. It is also one of THE BEST PLACES TO WORK in Austin and has won that award several years in a row.

Sales Training Manager

• Awarded Equity Shares as an award for hard work and leadership.
• Promoted from Sr. Sales Executive - Team Lead to National Sales Executive - Team Lead, January 1,
2015
• Regularly providing training covering a variety of topics (i.e., Pipeline Management, Cold Call Intro,
Checking In During a Pitch, Listening and Redirecting a Prospect During a Pitch, etc.) to the entire
sales-team as a whole, in small group settings, and in 1:1s
• Regularly leading Batting Cages/ Role Playing Sessions
• Occasional Call Coaching
• Most consistent sales teammember, meeting and exceeding quotas every month
• Highly sought after by teammates for 1:1 specific trainings
• All-around sales success in nearly every industry we offer our service to
• Sought after by management for input into training materials
•Awarded Equity Shares as an award for hard work and leadership.
•Promoted from Sr. Sales Executive - Team Lead to National Sales Executive - Team Lead, January 1, 2015
•Regularly providing training covering a variety of topics (i.e., Pipeline Management, Cold Call Intro, Checking In During a Pitch, Listening and Redirecting a Prospect During a Pitch, etc.) to the entire sales-team as a whole, in small group settings, and in 1:1s
•Regularly leading Batting Cages/ Role Playing Sessions
•Occasional Call Coaching
•Most consistent sales team member, meeting and exceeding quotas every month
•Highly sought after by teammates for 1:1 specific trainings
•All-around sales success in nearly every industry we offer our service to
•Sought after by management for input into training materials
•Sold $30k ARR-$60k ARR monthly to SMBs and Mid-Market Accounts

National Sales Executive - Team Lead

• Promoted from Sr. Sales Executive to Sr. Sales Executive - Team Lead, October 1, 2014
• Awarded President's Club status (three quarters consecutively) for selling more than $60,000 in First
Year Revenue in Q3 of 2014
• Regularly providing training covering a variety of topics (i.e., Pipeline Management, Cold Call Intro,
Checking In During a Pitch, Listening and Redirecting a Prospect During a Pitch, etc.) to the entire
sales-team as a whole, in small group settings, and in 1:1s
• Regularly leading Batting Cages/ Role Playing Sessions
• Occasional Call Coaching
• Most consistent sales teammember, meeting and exceeding quotas every month
• Highly sought after by teammates for 1:1 specific trainings
• All-around sales success in nearly every industry we offer our service to
• Sought after by management for input into training materials
•Sold $30k ARR-$60k ARR monthly to SMBs and Mid-Market Accounts

Senior Sales Executive - Team Lead

Received 2 OutboundEngination awards and was recognized in front of the entire company for being
an example in personal leadership development, development of other employees, and continuing to
be a top performer. These awards are a high honor because they are only awarded by top executives
and each executive is only able to award 1 person. Senior Vice President of Sales, Scott Leese,
awarded 1 to me and CEO, Branndon Stewart awarded 1 to me. Both were awarded at the September
company update.
• Promoted from Sales Executive to Sr. Sales Executive, July 1, 2014
• Received a $3,000 base pay increase along with the promotion
• Awarded President's Club status (two quarters consecutively) for selling more than $60,000 in First
Year Revenue in Q2 of 2014
• Regularly providing training covering a variety of topics (i.e., Pipeline Management, Cold Call Intro,
Checking In During a Pitch, Listening and Redirecting a Prospect During a Pitch, etc.) to the entire
sales-team as a whole, in small group settings, and in 1:1s
• Regularly leading Batting Cages/ Role Playing Sessions
• Occasional Call Coaching
• Most consistent sales teammember, meeting and exceeding quotas every month
• Highly sought after by teammates for 1:1 specific trainings
• All-around sales success in nearly every industry we offer our service to
• Sought after by management for input into training materials
•Sold $30k ARR-$60k ARR monthly to SMBs and Mid-Market Accounts

Senior Sales Executive

•Awarded equity shares as a reward for hard work and leadership
•Winner of a trip to Aspen, Colorado as part of a sales spiff
•Promoted from Sales Associate to Sales Executive, April 1, 2014 (fastest employee to reach this promotion to date -completely bypassing a title in between)
•Received a $9,000 base pay increase along with the promotion
•Awarded President's Club status for selling more than $60,000 in First Year Revenue in Q1 of 2014
•Received paid-for trip to South Padre as part of the President's Club
•Assisting the marketing team in creation of e-mails for the sales team
•Regularly providing training covering a variety of topics (i.e., Pipeline Management, Cold Call Intro, Checking In During a Pitch, Listening and Redirecting a Prospect During a Pitch, etc.) to the entire sales-team as a whole, in small group settings, and in 1:1s
•Regularly leading Batting Cages/ Role Playing Sessions
•Occasional Call Coaching
•Most consistent sales team member, meeting and exceeding quotas every month
•Highly sought after by teammates for 1:1 specific trainings
•All-around sales success in nearly every industry we offer our service to
•Sought after by management for input into training materials
•Sold $30k ARR-$60k ARR monthly to SMBs and Mid-Market Accounts

Sales Executive

•Awarded the Gym Rat Award for March 2014 for out-working the sales floor.
•Regularly providing training covering a variety of topics (i.e., Pipeline Management, Cold Call Intro, Checking In During a Pitch, Listening and Redirecting a Prospect During a Pitch, etc.) to the entire sales-team as a whole, in small group settings, and in 1:1s
•Regularly leading Batting Cages/ Role Playing Sessions
•Occasional Call Coaching
•Most consistent sales team member, meeting and exceeding quotas every month
•Highly sought after by teammates for 1:1 specific trainings
•All-around sales success in nearly every industry we offer our service to
•Sought after by management for input into training materials
•Sold $30k ARR-$60k ARR monthly to SMBs and Mid-Market Accounts

Sales Associate

QuickGifts

• Directed business development opportunities as a Team Lead for 4 sales specialists in a highly
demanding environment. Forged strong relationships with personnel while championing
process improvements and coaching and training staff in various assigned duties.
• Maximized revenue, achieving $75K in business, a record setting level of individual contribution. 
•Secured new accounts, including 338 merchants and small - and large-size corporate accounts. 
•Awarded #2 overall in new acquisitions and #1 ranking in total revenue across the company.

Account Executive - Team Lead

Colonial Life

As a manager/producer of a small team created to solicit and to schedule appointments for the benefits decision makers on behalf of Colonial Life, I both managed the team, but also consistently made the most calls and set the highest number of appointments.  My work provided for the largest number of sales for the reps assigned leads from the telemarketing department.

•	Number one telemarketer at Colonial Life, regularly setting 3x-4x the number of appointments set by my colleagues with fewest reschedules and no-shows.
•	Trainer and developer of all new hires that came into the call center.

Call Center Manager

ADT Security Services

As a member of residential new sales team, I was responsible for generating new leads and attending appointments scheduled by the company. My position required me to sell products following established guidelines, identify prospects utilizing creative lead generating techniques, present sales presentation to prospects, follow up with prospects, prepare final contract for signature, process work orders and complete all paperwork in accordance with approved and standardized procedures, contact clients for post installation follow-up, and maintain customer retention by affirming customer satisfaction throughout service period.  To generate leads, I attended networking functions, followed up with clients, and established relationships with local businesses.  My sales success started immediately with my very first sale on the job being a $1600 sale for the company.

•	Excellent at customer retention and often given extra assignments of that nature.

Residential Sales Representative

O'Connell Robertson

As a receptionist, I controlled all clerical aspects such as file organization, supply ordering, mail, office schedules,
conference room schedules, and appearance of the lobby.  I also initiated new methods for reporting events and punch lists by creating easy-to-use templates and following standardized styles already in place.  
•	Researched price trends of office supplies and negotiated prices with a new distributor to cut inventory costs by approximately 40%, while still managing to provide all requested items and upgrading presentation items.
•	Assisted in a successful golf-fundraiser; receiving recognition for my work in generating raffle prize donations.

Receptionist

GTM Strategist | Sales and Marketing Expert | Available part-time, full-time, regular or contract

Inside Sales Executive with over 12 years of driving revenue and exceeding sales targets.

Key Achievements:

Surpassed sales quotas by 180%
Top sales performer.
Most consistent producer.

Seeking my next role. Let’s connect! 2107480305

taplio

The Battle

Eric Quanstrom

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The Battle

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📞📱Kathryn Hudson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Quanstrom's LinkedIn Performance

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