Eric Quanstrom

Apollo.io

At Apollo Labs, we're focused on the opportunity to revolutionize the way businesses generate leads, employing cutting-edge AI tools and innovative marketing strategies to drive #growth for our clients. I’m excited to embark on this journey and invite you to contact me to get on the waitlist for Apollo Automated—or refer others—so you can be among the first to experience our game-changing solutions.

GM - Apollo Labs

BrightLoop

Advisor

CIENCE

Led strategic marketing efforts for company widely regarded as the top lead generation software and services firm; Grew to >1,200 employees.

Chief Marketing Officer

KiteDesk

Developed and executed a comprehensive inbound marketing strategy that significantly increased key metrics, including ARR, MQLs (10X), and traffic.

Pipeliner CRM

Oversaw the entire marketing mix -- Strategy resulted in a 3-5x increase in visits, leads, and revenue through a data-driven approach

Nimble

Spearheaded a data-driven marketing strategy heavy on product-led growth, media, and organic search, which quadrupled MRR, and grew traffic. Heavy PR / Influencer campaigns led to company's numerous accolades and recognition.

Sorenson Media

At Sorenson Media, an award-winning provider of advanced video processing and management tools, I was promoted from VP of Marketing to COO, overseeing marketing, sales, support, and product/operations teams, and contributing to the company's recognition as the Best Online Video Technology Company and TechAmerica's Best Internet Company.

COO / VP, Marketing

Logitech

As the leader of Consumer Marketing for SightSpeed, I drove the growth and success of the widely-used, award-winning (PC World Best) video chat service, resulting in its acquisition by Logitech in 2008.

VP of Marketing

AppellationAmerica.com

As Head of Marketing, Sales, and USA presence for a leading Internet wine portal, I successfully created and launched an eCommerce channel from scratch, recruited over 100 winery partners, increased site traffic by 3,850%, and led a complete site redesign, resulting in significant growth and industry recognition.

GM / Director, Marketing & Sales

DocuComp.com (Acquired by Docs Corp)

In an executive marketing and development role for a consistently profitable, OEM Software Company, I successfully engaged and closed six-figure licensing deals, delivered a penetration strategy into the CMS vertical market, and contributed to the acquisition of DocuComp by DocsCorp in 2006.

Director, Business Development

As a seasoned marketing executive with a proven track record in driving growth and revenue, I specialize in developing and executing strategic marketing plans that incorporate inbound and outbound methodologies, prioritize the customer, and most recently utilize cutting-edge AI tools. 

With a background in journalism and an MBA in marketing, I bring a unique combination of storytelling, data / analytics, and creativity to my roles. Throughout my career, I have led marketing teams in various industries, including B2B (incl SaaS and Managed Services), B2C, and OEM software companies, consistently delivering results and driving growth. 

I am passionate about building brands, creating sales opportunities, and empowering customers through the use of innovative marketing strategies. My expertise in content marketing, influencer marketing, omnichannel marketing, web analytics, email marketing, word-of-mouth marketing, product marketing, and go-to-market strategy, combined with my deep understanding of AI tools and their applications, make me a valuable asset to any organization looking to drive growth and revenue through strategic marketing initiatives.

Building Predictable Pipeline Isn't Art-- It's CIENCE.  Visit www.cience.com

For smart sales & marketing leaders, there's now a flexible, accurate, low overhead, high yield way to go to market. Spend less to acquire the right customers each month.

CIENCE provides software and Services -- a highly trained, well-equipped, knowledgeable fleet of sales development talent as your outsourced outbound department. We'll help you to execute your vision or simply support the growing demand of your already established sales team.

CMO Role:
* As the Chief Marketing Officer at CIENCE, I am responsible for developing and executing all marketing strategies to drive growth and revenue for the company. 
* I oversee all Marketing, Internal SDR Teams, Messaging, and Customer Success (12 DR's; >100 Team)

Key accomplishments:
* Executed the rare quadruple / triple / triple / double growth rates (2018-2022) through my Inbound + Outbound programs.
* Grew site traffic from 0 to >60,000 Unique Visitors / Mo
* Organic traffic >25,000 Unique Visitors / Mo through holistic SEO/Content plays
* Most reviewed and lauded (awards) Lead Generation Company in the USA
* Top of the funnel lead volume mimicked growth above
(Bootstrapped Company -- not artificial growth from massive $$$ spend) 
* Developing and managed all marketing campaigns, tracked ROI and making data-driven decisions
* Market positioning expert -- ahead of industry trends to inform our strategy (lead magnets, competitive wins, Voice of the Customer = 100+ Case Studies)
* Developed all multi-channel campaigns across digital, social, and traditional channels, including Outbound (subject matter expertise)

Skills:
Customer Acquisition
Target Segmentation & Criteria 
Business Development / Sales Development
Insights & Analytics (Web)
Digital Marketing
Content Development
SEO - On-Page + Backlinks
SEM - PPC
Go To Market (GTM)
Lifecycle Marketing
Brand & Positioning 
Messaging / Copywriting / Conversion Rate Optimization
A/B Testing

Forward Air Corporation

Providing outstanding Drayage and Intermodal services to Freight Forwarders and Beneficial Cargo Owners (BCO) in the Western United States.

Regional Sales Executive

Various Non Profit organizations

Community Volunteer, Development, Fundraiser, Leader, Organizer. Involved in many organizations over the years such schools (Seacliff Elementary -Volunteer and Development/Fundraising, Dwyer Middle School-Volunteer, Mater Dei HS-Development/Fundraising Auction Volunteer), Girl Scouts, Boy Scouts, National Charity League (multiple charitable and development activities), Robyne's Nest-Development/fundraising. USC:  Board Member for OC Marshall School of Business Alumni Assoc.; Board Member USC Associates; Mentor-USC Career Advantage Program. CSULB:  Founder of CBA Alumni & Friends; ABSOC guest speaker; Meet the Industries Night volunteer; Gamma Phi Beta: President of Long Beach Alumnae chapter and New Member Advisor (Gamma Eta chapter).

Volunteer

Sold lead generation services.  Averaged 30 day sales cycle vs. salesforce average of 58 days.

Sales Executive

Managed a base of UPS Major Accounts in Orange County, CA.  Responsible for growing and maintaining business.

Major Account Manager

UPS provides customized business solutions to healthcare companies seeking to attain global efficiencies and market leadership.  

I was the first person hired for a new healthcare hunter + overlay role at UPS.  Experimental role to determine validity of concept which grew to 4 Directors over 5 years.  My responsibility was to identify and win new business across the US.  I also acted as sales lead/overlay for local district cross-functional team.  
I focused on healthcare logistics for the following sub-segments in the Western United States:  pharma, specialty pharma, biotech, med device manufacturers, labs, hospitals (inbound/outbound) and distribution. Consistently exceeded expectations; so much so that departmental structure changed because costs were under Healthcare President's budget but Revenue went to each local District.  Result:  Concept was proven extremely successful.  It was restructured and rolled out to every district with supervisor level Healthcare Account Executives (vs. Manager/Director level).
2013 UPS Gold World Champion

Director Healthcare Sales

Ocean Point Consulting

Ocean Point Consulting adds value to your business.  We create innovative marketing campaigns, increase sales performance, improve customer satisfaction, and target the customers that make your company more profitable. 

Clients include:  Dean, College of Business Administration at CSULB (created the CBA alumni group:  CBA Alumni & Friends); Lean Consulting Associates; DermFX.

President

Independent Consultant

Independent Marketing Consultant. Create, develop and enhance brand identity.  Manage online and offline brand initiatives to maximize message and consistency of brand image.  General marketing, website development, trade show planning, promotional activities and business development.  Contractor to Green Tea Creative.  Clients included:  eHarmony, The Linc Group, National Payment Network.  Marketing Project Manager for Lakeshore Learning Materials.

Consultant

Carew International

Identified, prospected and sold organizational effectiveness programs in the areas of sales, customer service and leadership.  Delivered programs as a certified trainer.

National Accounts Manager

United Parcel Service

A consistent top performer among the sales and marketing department.  
Marketing-Created regional marketing initiatives in 2 segments to support over 100 Salespeople and their Managers.  Brand manager for air product in Downtown Los Angeles; responsibilities:  budget, forecasting, promotions, sales training.
Sales-Top performing sales representative that received numerous promotions and awards while concurrently receiving a MBA from USC.  Managed prestigious accounts such as Toyota, Allergan and First American.

Marketing Manager, National Accounts Manager, Major Accounts Manager, Sr. Account Executive

Specialties: Marketing (online & offline), strategic planning, branding, business development, sales, sales training, customer service, change management, communication skills, relationship building, presentation skills, public speaking, proposal writing, account management,  multi-million dollar contract negotiations, promotional activities, operations, competitive intelligence, budgeting and forecasting, project management.

Passions:  Family, friends, country music, live concerts, event planning and organizing, traveling, all things beauty related, meeting new people, helping those in need, life hacks and more.

taplio

The Battle

Eric Quanstrom

Roxanne Eisel, MBA

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