Eric Quanstrom

I currently serve as VP of GTM Engineering and unicorn software company Apollo.io, focused on leveraging cutting-edge GTM strategies to redefine lead generation and enhance client engagement. My work has centered on utilizing advanced AI techniques, including Power-up Prompts and Agentic Workflows, and collaborating with teams to implement Managed Configuration solutions on the Apollo Platform.  

My expertise spans strategic marketing management (4X CMO) and leadership positions at fast-growth organizations (incl 3 successful Exits). As a certified AI Champion and a dedicated advisor at BrightLoop, I am committed to exploring new frontiers in technology to empower businesses and build impactful solutions.

Building Predictable Pipeline Isn't Art-- It's CIENCE.  Visit www.cience.com

For smart sales & marketing leaders, there's now a flexible, accurate, low overhead, high yield way to go to market. Spend less to acquire the right customers each month.

CIENCE provides software and Services -- a highly trained, well-equipped, knowledgeable fleet of sales development talent as your outsourced outbound department. We'll help you to execute your vision or simply support the growing demand of your already established sales team.

CMO Role:
* As the Chief Marketing Officer at CIENCE, I am responsible for developing and executing all marketing strategies to drive growth and revenue for the company. 
* I oversee all Marketing, Internal SDR Teams, Messaging, and Customer Success (12 DR's; >100 Team)

Key accomplishments:
* Executed the rare quadruple / triple / triple / double growth rates (2018-2022) through my Inbound + Outbound programs.
* Grew site traffic from 0 to >60,000 Unique Visitors / Mo
* Organic traffic >25,000 Unique Visitors / Mo through holistic SEO/Content plays
* Most reviewed and lauded (awards) Lead Generation Company in the USA
* Top of the funnel lead volume mimicked growth above
(Bootstrapped Company -- not artificial growth from massive $$$ spend) 
* Developing and managed all marketing campaigns, tracked ROI and making data-driven decisions
* Market positioning expert -- ahead of industry trends to inform our strategy (lead magnets, competitive wins, Voice of the Customer = 100+ Case Studies)
* Developed all multi-channel campaigns across digital, social, and traditional channels, including Outbound (subject matter expertise)

Skills:
Customer Acquisition
Target Segmentation & Criteria 
Business Development / Sales Development
Insights & Analytics (Web)
Digital Marketing
Content Development
SEO - On-Page + Backlinks
SEM - PPC
Go To Market (GTM)
Lifecycle Marketing
Brand & Positioning 
Messaging / Copywriting / Conversion Rate Optimization
A/B Testing

AI is reshaping how GTM (actually) gets done. 

You know how big I am on all things Agentic, so I’m quite proud to share that Apollo has been named on 'The Agentic List 2026' — recognized among the most loved Sales & Marketing Agents by industry executives.

This recognition reflects the work we’ve done to make AI a real workflow advantage for modern revenue teams.

Learn more here: https://lnkd.in/g2MU_B-P

VP, GTM Engineering at Apollo.io | Building the AI-Influenced Pipeline of Tomorrow

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Apollo AI Assistant = GA!!! 
(we've had this in Beta since October and it is now live, live, live for all, all, all)

Try it today 👉 https://bit.ly/40HVBq9 -- You can do anything thru natural language (I use Whispr Flow a lot) that you could do manually before. It’s true AI Native… 

➡️ Built directly into Apollo.
➡️ Grounded in real GTM workflows.
➡️ Designed for the way modern sales teams actually work.

The AI Assistant that *actually* works.

Can you spot it?

👀

Big announcement tomorrow.

Apollo Webinar Today!

Join 10K Registrants already to learn 'What’s New in Apollo' — 
March 4th at 10 am PT / 1 pm ET

Registration link: 
https://lnkd.in/gEsvkQ8C

Research, analysis and consulting in the market for online audio and online audio communications applications used in business.

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