Eric Quanstrom

Apollo.io

At Apollo Labs, we're focused on the opportunity to revolutionize the way businesses generate leads, employing cutting-edge AI tools and innovative marketing strategies to drive #growth for our clients. I’m excited to embark on this journey and invite you to contact me to get on the waitlist for Apollo Automated—or refer others—so you can be among the first to experience our game-changing solutions.

GM - Apollo Labs

BrightLoop

Advisor

CIENCE

Led strategic marketing efforts for company widely regarded as the top lead generation software and services firm; Grew to >1,200 employees.

Chief Marketing Officer

KiteDesk

Developed and executed a comprehensive inbound marketing strategy that significantly increased key metrics, including ARR, MQLs (10X), and traffic.

Pipeliner CRM

Oversaw the entire marketing mix -- Strategy resulted in a 3-5x increase in visits, leads, and revenue through a data-driven approach

Nimble

Spearheaded a data-driven marketing strategy heavy on product-led growth, media, and organic search, which quadrupled MRR, and grew traffic. Heavy PR / Influencer campaigns led to company's numerous accolades and recognition.

Sorenson Media

At Sorenson Media, an award-winning provider of advanced video processing and management tools, I was promoted from VP of Marketing to COO, overseeing marketing, sales, support, and product/operations teams, and contributing to the company's recognition as the Best Online Video Technology Company and TechAmerica's Best Internet Company.

COO / VP, Marketing

Logitech

As the leader of Consumer Marketing for SightSpeed, I drove the growth and success of the widely-used, award-winning (PC World Best) video chat service, resulting in its acquisition by Logitech in 2008.

VP of Marketing

AppellationAmerica.com

As Head of Marketing, Sales, and USA presence for a leading Internet wine portal, I successfully created and launched an eCommerce channel from scratch, recruited over 100 winery partners, increased site traffic by 3,850%, and led a complete site redesign, resulting in significant growth and industry recognition.

GM / Director, Marketing & Sales

DocuComp.com (Acquired by Docs Corp)

In an executive marketing and development role for a consistently profitable, OEM Software Company, I successfully engaged and closed six-figure licensing deals, delivered a penetration strategy into the CMS vertical market, and contributed to the acquisition of DocuComp by DocsCorp in 2006.

Director, Business Development

As a seasoned marketing executive with a proven track record in driving growth and revenue, I specialize in developing and executing strategic marketing plans that incorporate inbound and outbound methodologies, prioritize the customer, and most recently utilize cutting-edge AI tools. 

With a background in journalism and an MBA in marketing, I bring a unique combination of storytelling, data / analytics, and creativity to my roles. Throughout my career, I have led marketing teams in various industries, including B2B (incl SaaS and Managed Services), B2C, and OEM software companies, consistently delivering results and driving growth. 

I am passionate about building brands, creating sales opportunities, and empowering customers through the use of innovative marketing strategies. My expertise in content marketing, influencer marketing, omnichannel marketing, web analytics, email marketing, word-of-mouth marketing, product marketing, and go-to-market strategy, combined with my deep understanding of AI tools and their applications, make me a valuable asset to any organization looking to drive growth and revenue through strategic marketing initiatives.

Building Predictable Pipeline Isn't Art-- It's CIENCE.  Visit www.cience.com

For smart sales & marketing leaders, there's now a flexible, accurate, low overhead, high yield way to go to market. Spend less to acquire the right customers each month.

CIENCE provides software and Services -- a highly trained, well-equipped, knowledgeable fleet of sales development talent as your outsourced outbound department. We'll help you to execute your vision or simply support the growing demand of your already established sales team.

CMO Role:
* As the Chief Marketing Officer at CIENCE, I am responsible for developing and executing all marketing strategies to drive growth and revenue for the company. 
* I oversee all Marketing, Internal SDR Teams, Messaging, and Customer Success (12 DR's; >100 Team)

Key accomplishments:
* Executed the rare quadruple / triple / triple / double growth rates (2018-2022) through my Inbound + Outbound programs.
* Grew site traffic from 0 to >60,000 Unique Visitors / Mo
* Organic traffic >25,000 Unique Visitors / Mo through holistic SEO/Content plays
* Most reviewed and lauded (awards) Lead Generation Company in the USA
* Top of the funnel lead volume mimicked growth above
(Bootstrapped Company -- not artificial growth from massive $$$ spend) 
* Developing and managed all marketing campaigns, tracked ROI and making data-driven decisions
* Market positioning expert -- ahead of industry trends to inform our strategy (lead magnets, competitive wins, Voice of the Customer = 100+ Case Studies)
* Developed all multi-channel campaigns across digital, social, and traditional channels, including Outbound (subject matter expertise)

Skills:
Customer Acquisition
Target Segmentation & Criteria 
Business Development / Sales Development
Insights & Analytics (Web)
Digital Marketing
Content Development
SEO - On-Page + Backlinks
SEM - PPC
Go To Market (GTM)
Lifecycle Marketing
Brand & Positioning 
Messaging / Copywriting / Conversion Rate Optimization
A/B Testing

After proving the need and value for GTM consulting services in Apollo Labs, I’m excited to now help scale and expand our Agency Partner Program alongside our incredible partnership team. 

Our goal is not only to broaden awareness of everything Apollo can offer through trusted partners, but also to empower our partners to grow their businesses by delivering the value-added services that today’s GTM teams need most.

Senior Manager, Agency Partnerships

Business Growth: Scaled Labs to a $1M ARR run rate within 3 months by proving demand for a consulting-driven GTM services motion for Apollo customers.

Sales Performance: Exceeded targets with a 46% SQL-to-Closed Won conversion rate

AI Leadership: Created custom GPTs for sales call prep and follow-up, reducing prep time and improving consistency across teams. Recognized with two AI Champion Awards for impact on sales productivity and customer outcomes.

Senior Manager - Apollo Labs

Rabbet

Revenue Growth: Achieved a 389% increase in Closed Won ARR and 547% growth in total contract value within six months by implementing focused account strategies and data-driven targeting.

Pipeline Generation: Increased outbound pipeline by 147% through defined sales territories, priority account strategies, in-person events, and multi-touch/channel prospecting leveraging Apollo & LinkedIn.

CRM & Process Innovation: Overhauled CRM to better support the MEDDIC methodology, while expanding TAM by 9% through ICP-aligned account identification and territory design.

VP of Sales

Pavilion

Pavilion is a private membership organization for commercial growth operators. The group is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community.

Executive Member

Explosive Growth: Drove a 500% increase in CIENCE New Business MRR, skyrocketing it from $97,000/mo to $600,000/mo in three years.

Strategic Transformation: Led the transition from services to software offerings, tripling initial contract values to $60K, while increasing profits, customer retention, and sales team ownership.

Holistic Business Transformation: Spearheaded a comprehensive overhaul of the sales process, revamped product offerings, and engineered a revamped compensation plan to drive sustainable growth and align with company objectives.

Operational Efficiency: Reduced onboarding time for sales reps by two weeks, helping them reach quota two months faster, and instigated CRM adoption for better business visibility around forecasting.

Contract Process Optimization: Took ownership of the legal review process, streamlining contract understanding internally. Redesigned the contract process, significantly expediting redline finalizations and cutting the proportion of contracts with redlines from 48% to just 12%. This initiative ensured smoother contract negotiations and faster deal closures, ultimately contributing to improved efficiency and reduced risks.

SVP of Sales

I began my journey at CIENCE as an Account Executive, seeking to master the sales process before assuming the role of Sales Manager. In 2020, I took on the dual role of a player/coach, selling while guiding my team.

My achievements included:

Outbound conversion rate of 18.75%, surpassing the team average of 6%  by threefold.

Recruited, onboarded, and trained six Account Executives from Q2 to Q4 (3 of which became future sales managers). Simultaneously, I managed a robust sales pipeline, ranking as the #1 AE in terms of total revenue and commissions.

Enterprise Sales Expertise: I established CIENCE's enterprise sales process, leading to significant client acquisitions, including industry giants such as Salesforce, Visa, Siemens, and Nasdaq.

Sales Manager / Account Executive 

Kimberly-Clark Professional

Led a team of 8 account executives in CO, NM, AZ, NV, UT with a goal of partnering with our key distributor partners to bring value to our collective end user customers.  Developed and executed strategic sales plans while coaching the team to exceed our sales objectives and always keeping our customers at the heart of everything we did.

Consistently Exceeded New Business Targets: My team consistently outperformed in new business generation, achieving remarkable results by surpassing targets year after year. We exceeded targets by 21% in 2019, an impressive 40% in 2018, and by a solid 20% in 2017.

Transformational Sales Focus: I honed my focus on identifying and prioritizing large end-user targets, orchestrating a transformation in my district's performance. We evolved from the district with an average deal value of $14K to one of the best, with an average deal value of $30K. Notably, we exceeded expectations with 55 deals surpassing the $100K mark, doubling the set target.

National Account Expertise: I held a crucial role in managing and retaining large National Accounts, spearheading contract re-negotiations with key clients like MGM. This accountability showcased my commitment to maintaining and strengthening vital client relationships on a national scale.

District Manager

Responsible for national acute and alternate site distributors within the healthcare marketplace (Cardinal, Medline, O&M, McKesson and Henry Schein).  Contract Management, Logistics, Marketing, Sales Planning and Relationship Building.

Reversed Negative Trend, Achieved 1.3% Growth: Successfully reversed a negative trend in the business, surpassing expectations by achieving a growth rate of 1.3%, a significant turnaround from the targeted decline of -1% provided to me.

Business Development Manager

Managed and coached 10 account executives throughout IL, WI, MN where we surpassed our targeted growth across the strategic product categories by 200% and overall growth of 105%.

Region Sales Manager

Healthcare GPO management and IDN support.  Contract negotiation, management and implementation.  Responsible for identifying and working with specific health systems to uncover solutions and savings within the towel and tissue product category.

National Account Manager

Kimberly Clark Health Care

Worked with large regional and national customers as well as national and regional distributors, selling infection control products to the alternate care markets in the midwest (Physician, Dental, Veterinary, EMS, Blood Banks, Laboratories, etc).

Top Performer - #1 Sales Rep in the Region in 2009 and #2 in 2010 while delivering 200% to quota 3 years in a row.

Regional Account Executive

ConvaTec

Managed a five state territory with over 3 million dollars in annual business.  Called on the acute, alternate site and consumer healthcare settings in which I exceeded quota every year in a territory that had historically struggled.

Account Executive

I discovered my passion for a career in sales through a combination of personal experiences that left a memorable mark on my path. It all started when I witnessed my Dad’s incredible ability to support our family of seven on a single income while still being an active presence in each of our lives. His role as a provider and caregiver resonated with me deeply and is something I will always try to emulate.

This calling became even clearer when I embarked on a summer job adventure where in just one hour of selling knives I earned as much as my friends did all summer (Yes, I was a Cutco salesperson and office manager and still proudly own those knives ). This eye-opening experience solidified my conviction that sales was the path for me.

However, it's important to note that my love for sales goes far beyond the financial aspect, although it has certainly allowed me to provide for my own family. What truly fuels my passion for sales is the profound opportunity it offers to assist people in discovering solutions that align with their individual goals.

I relish the process of listening to people's challenges and actively seeking out the best-suited solutions for them, even if it means recommending something other than what I have to offer. In my view, sales is not about the act of "selling" per se; it's about the art of empathetic listening, identifying obstacles, and collaboratively overcoming them. This requires a high degree of emotional intelligence and an unwavering determination to bring about positive outcomes. When these elements come together, integrity shines through.

I've been fortunate to achieve personal success in these areas, and my true passion lies in helping others find their own success in their careers, all while aiding our shared customers in achieving their objectives. I firmly believe that when you approach sales with a sincere commitment to understanding, integrity, and adaptability, good things naturally follow.

I am dedicated to sharing my knowledge and experiences to assist others in realizing their full potential in their careers, just as I've been fortunate to do in mine. Together, let's embark on this journey of growth and success, benefitting both individuals and our valued customers.

taplio

The Battle

Eric Quanstrom

Vince Heaton

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