American Dental Care Partners, Inc.

Owner & CEO

RZ Strategies LLC

Leveraging 7 years of experience at Uber to help your business grow quickly and efficiently.

My clients include early stage startups (Seed, Series A/B), where I use my early Uber experience and expertise to help companies quickly identify and solve operational bottlenecks which may be limiting growth. At slightly more mature startup stages, I also frequently leverage my experience working across Ops/Tech/Leadership teams to develop product strategy and help cross functional teams move forward together. 

I also work with PE-backed companies and larger, more mature public companies to evaluate their current operations and marketplace efficiency, and develop strategies and experiments which will help them continue to grow. 

Example projects:
 - Building a marketplace health framework for an established internet media company
 - Creating a supply growth and onboarding efficiency strategy for a new marketplace business
 - Runnning the customer success function for a new product launch
 - Leading strategy development sessions, including goal setting, KPI development, and prioritization

Independent Consultant

Uber

Led team responsible for managing the Rides business in AL, AR, FL, KS, KY, LA, MO, MS, OK, and TX. Increased regional profitability by developing new product offerings and strategies to accelerate top line growth (premium products, add-ons, pricing strategies), while continuously identifying cost reduction opportunities and acting to address them.

Senior Manager, Head of Gulf Coast Rides

Designed, built, and launched Uber's driver loyalty program, Uber Pro, improving retention and platform efficiency via effective segmentation and meaningful rewards, including free college tuition programs. Designed and executed additional programs to develop deeper relationships with key driver segments and solicit impactful product and program feedback from drivers.

Manager, Driver Loyalty & Relationship

Designed, managed, and executed Uber’s internal process to bring to life a "180 Days of Change" campaign, delivering 38 new driver-facing features and improvements including in-app tipping, paid wait time, and 24/7 phone support.

US & Canada Product Operations & Strategy

Drove sustained, rapid growth in the DC market, managing as many as 20 direct reports. Launched and refined uberPOOL in Washington D.C., Miami, Atlanta, and Philadelphia. Built the POOL pricing model, led product testing, and developed playbook to continue scaling POOL to additional markets.

Senior Operations & Logistics Manager

5th Operations hire in Uber’s 6th US market. Launched and scaled uberX in Washington DC.

Operations & Logistics Manager

Ernst & Young

Provided audit and advisory services for clients including Fortune 500 government contracting and energy clients as well as mid-sized public and private contractors, manufacturers, and private equity firms.

Assurance Staff

I am the owner, President, and CEO of American Dental Care Partners, Inc., a discount health care program selling plans that provide members with discounts for health care services from participating physicians and providers.

I also provide independent consulting services to companies, working with early-stage startups on growth strategies, scaling operations, and building marketplace platforms. My expertise in these areas was honed over 7 exciting years in various strategy and operations roles at Uber, and in a short stint in public accounting at EY early in my career.

My professional interests include tech, start-ups, marketplace businesses, small business, and entrepreneurship through acquisition. I'm always happy to chat with folks interested in any of these topics, feel free to reach out!

Zach Smith

GlossGenius

Head of Core Product

Veloce Product Consulting

Advising and consulting with companies in product and design; providing strategic or executional expertise in the following ways:

1.Building products that solve customer pain and deliver meaningful results for the business
2. Designing intuitive solutions to problems
3.Introducing or optimizing functional processes to drive executional excellence
4.Hiring or scaling higher performing product and design teams

Advisor/Consultant

brightwheel

Led the product and design functions at a vertical SaaS, B2B2C company building software for small businesses. Oversaw product development of the entire brightwheel platform, and was accountable to the strategy, roadmap and goals that aligned to company priorities.

Primary focus was on (a) introducing products to serve as acquisition levers for new customer growth; (2) optimizing the customer journey from web lead through initial value; (3) shoring up retention by closing critical product gaps; and (4) introducing new revenue streams via 0-1 products.

Managed a team of six product managers and five designers.

Head of Product & Design

Owned vision, strategy and roadmap for brightwheel's financial products, which enabled early ed centers to manage and grow healthy businesses.

Scaled billing and payments product from 50 to 70% customers attach and doubled ARR by deepening payments penetration (more dollars paid through brightwheel); platform now responsible for >$5B in GPV annually.

Led strategy for introducing new financial capabilities beyond payments; launched payroll and expense management.

Co-lead the Product function; optimized the systems and processes that enabled EPD to more efficiently deliver value to customers; includes annual/quarterly planning, hiring, product development processes, operating cadence, and more.

Led the design team; oversaw team goals, priorities and processes, including defining design system and accessibility standards; information architecture; and UXR.

Director of Product, Financial Products

Group Product Manager

Mindstrong

Led strategy and development of products that enabled measurement-based care between providers and patients.

Defined and launched several key features, including multi-channel member appointments, Care Team messaging, digital Care Plan, member assessments (surveys), task management system, enablement of new Care Team providers, and digital file integration, among others.

Technologies launched allowed Mindstrong to measure and optimize impact on outcomes, engagement, satisfaction and cost, the key factors that demonstrate value to partners; owned provider capacity planning to support launch of commercial contract (Humana), resulted in acquisition of thousands of members across seven states in six months.

Strategic partner to the Clinical Operations team, helping them creatively optimize operational efficiency.

Owned the development of our Communications Platform, which allows internal Marketing and Tech customers to connect with Uber’s global customers in an intelligent, hyper-personalized way to deliver customer value, drive engagement, and unlock business impact. Tens of billions of messages sent to millions of unique customers a year through the Platform, resulting in hundreds of millions of dollars in incremental net billings annually. Specialized focus on tools for content authoring and personalization; delivery; and data and analytics for email, SMS, push, and in-app channels.

Senior Product Manager

Managed a team of Product Operations Specialists supporting Uber's platform products, which enable our internal teams to scale growth faster and more efficiently. Specialized focus on our Communications and Customer Support platforms.

As a Team, responsible for leading all operational processes to execute on product strategy; Ensuring products meet the needs of our global business; Testing and launching products; Monitoring the impact of products post-launch; and surfacing key insights from the business to inform future product decisions.

As a Leader, oversaw execution of high impact, cross-functional strategic projects; Hired, managed, and developed a diverse and collaborative team of 11 high performers; and aligned with leadership in both Product and Operations to ensure the team was tackling the most important business problems.

Product Operations Manager - Product Platform

Led the rollout of Uber's in-app music streaming platform, which allowed drivers to play music through the Uber partner app and riders to take control of music through the rider app. Developed the strategy for product launch and optimization, driving 66% of adoption. Responsible for experimentation and optimization; bug triage and product testing; cross-functional alignment and execution; and internal training and communication. The product resulted in a +3% uplift in driver supply hours.

Product Operations Specialist - Entertainment, Developer Platform

Operations Lead on the Process Resource Optimization Team, supporting Uber's growing Global Operations organization with hundreds of cities around the world. Tasked with building and scaling best practices for marketing, and developing programs that support new and existing employee development. Projects included standardizing marketing playbooks and tactics; developing gold standards around core role functions; and building learning programs for new Marketing Operations hires.

Global Operations Lead

Oversaw rider- and driver-side marketing efforts for the Greater Philadelphia Area. Pitched and executed high-impact ROI, local and national partnerships to drive demand and grow brand awareness (examples: Philadelphia 76ers, Live Nation, MADD). Tracked and analyzed campaign and team-wide marketing KPIs using self-created models and reports. Integral member of four-person regional team responsible for building strategic framework for East Coast rider marketing; Managed three marketing managers.

Senior Marketing Manager

Developed and executed strategic campaigns to drive user acquisition, increase platform engagement, and generate overall brand awareness. Oversaw communications for rider- and driver-side messaging. Worked with supply management team to expand geographic coverage area and maximize marketplace efficiency. Managed social media and customer support channels.

Marketing Manager

PlantPure Nation

Third employee at a plant-based food production start-up. Supported President and CEO with business planning and strategy. Analyzed competitive market to identify points of brand differentiation, and made recommendations to improve product positioning. Led sourcing, procurement, and product testing processes at our third-party production plant in Atlanta, GA.

Director Of Operations

TNTP

Managed internal communications, operations, and policy processes for 1,500+ employees. Created and executed Excel-based models used by the central operations team to analyze org-wide data. Implemented a series of quality control measures to ensure data accuracy.

Operations Manager

Capital Trust

Integral member of new investments team, leading the financial analyses, forecasting and market research processes used to guide investment decisions. Developed superior data management and modeling skills in Excel; models used across company for asset analysis. Recruited and mentored junior analysts and summer interns.

Senior Financial Analyst

Product and design leader with a proven track record of shaping high-performing organizations and scaling impact across SaaS, fintech, healthtech, and transportation sectors. Recognized for building cross-functional teams and crafting customer-centric, insights-driven strategies that fuel revenue growth, elevate customer satisfaction, and drive market expansion. Balances strategic vision with hands-on execution, consistently delivering measurable impact, operational excellence, and intuitive product experiences in fast-paced environments.

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The Battle

Zach Smith

Genevieve Smyth

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