Rachael Higgins

Founder of Because of Marketing & Co-Founder of Cupsly 🤎 Sharing my journey and advice on building two startups from a business & marketing perspective

I started Because of Marketing from my bedroom in July 2020 because I was obsessed with understanding how marketing captures our attention.

Five years later, that curiosity has grown into a global marketing media publication with a community and following of over 750,000 and 60 million organic impressions annually across the US, UK and Australia.

As I build Because of Marketing, I share my story, break down the marketing campaigns that catch my attention, and discuss the latest marketing news and trends. 

Outside of business, I'm a proud advocate for the Lewy Body Society and Alzheimer Scotland, having raised over £17,000 in the past 10 years to support their vital work. 

Follow along for marketing breakdowns, campaign analysis and the journey of how I'm building Because of Marketing into the go-to media brand within the marketing industry. 

Business brand partnerships: partnerships@becauseofmarketing.com

General enquiries: rachael@becauseofmarketing.com

CEO & Founder

Hey there 👋

As a full-stack marketer I conceive bold strategies to make businesses thrive. I enjoy evolving in international, fast-paced and evolutive work environments and to collaborate with cross-functional departments - Senior Management, Strategy, Expansion, Operations, Commercial, Tech, Product, Talent Acquisition, HR & People development - on a daily basis in order to craft winning action plans.

Having both a strategic and operational mindset, I love to challenge myself while seeing risk and uncertainty as opportunities to grow. I’m a people person and I strongly belive that success comes from tight-knitted teams.

Among my skillset:

 • STRATEGY: create actionable on & offline marketing plans with thorough KPIs to monitor success. Proficient with OKR methodology.
• MANAGEMENT: recruit, manage and mentor talents from various backgrounds: marketing, growth, communications, content and brand design
• ACQUISITION: SEO, SEA, Social Media, Display, Affiliation, Retargeting
• B2B SALES: SaaS growth, Enterprise marketing, ABM Marketing, Upsell, Cross-sell, Co-marketing, Partnerships
• PRODUCT MARKETING: Positioning, Go-to-market Product Launches, Sales Enablement, CRM, Onboarding, Activation, Reactivation, Churn prevention, Life-time value
• PUBLIC RELATIONS: Consumer and Corporate Press relations, Q&A, Media training, Public Affairs
• CRISIS COMMUNICATIONS: Risk & Issue management, E-reputation and monitoring
• CONTENT: Blog posts, Bylines, Market Research, White papers, Infographics, Pre-production / production of video content
• EVENTS: Trade shows, home-built events, conferences or keynotes
• BRAND DESIGN: Brand strategy, Brand book & guidelines, Creative thinking, Team management, Processing & Scaling Brand, Agile creative sprint methodology
• EMPLOYER BRAND: Employer Marketing, Speaking opportunities, Content, Video, Meetups & Hackathons
• WEBSITE: Build from scratch, Website Structure and Copywriting, Define Product roadmap, Manager full-stack devs, SEO optimisation

I love meeting new people, so don’t hesitate to say hi!

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The Battle

Rachael Higgins

Nicolas Breuil

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