Rachael Higgins

Founder of Because of Marketing & Co-Founder of Cupsly 🤎 Sharing my journey and advice on building two startups from a business & marketing perspective

I started Because of Marketing from my bedroom in July 2020 because I was obsessed with understanding how marketing captures our attention.

Five years later, that curiosity has grown into a global marketing media publication with a community and following of over 750,000 and 60 million organic impressions annually across the US, UK and Australia.

As I build Because of Marketing, I share my story, break down the marketing campaigns that catch my attention, and discuss the latest marketing news and trends. 

Outside of business, I'm a proud advocate for the Lewy Body Society and Alzheimer Scotland, having raised over £17,000 in the past 10 years to support their vital work. 

Follow along for marketing breakdowns, campaign analysis and the journey of how I'm building Because of Marketing into the go-to media brand within the marketing industry. 

Business brand partnerships: partnerships@becauseofmarketing.com

General enquiries: rachael@becauseofmarketing.com

CEO & Founder

Newson - Film & Animation

Newson is a film and animation company dedicated to creating captivating visual stories. Our team of skilled professionals brings creativity and expertise to every project, ensuring high-quality results that exceed expectations. 

Join us on our journey to bring your ideas to life.

Managing Director

Sounds Commercial

At Sounds Commercial, I worked as a Studio Content Creator for high-end events across the UK. I was responsible for working closely with the marketing team to produce social media content, creating video highlights for companies including the League Managers Association, Royal College of Nursing, Moto and many more.

Studio Content Creator

Freelance Videographer

Connor Newson is the founder of Newson Films, a Video Engagement Company. Our team use complex film & animation technology to tell a story that sells.

taplio

The Battle

Rachael Higgins

Connor Newson

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