Rachael Higgins

Founder of Because of Marketing & Co-Founder of Cupsly 🤎 Sharing my journey and advice on building two startups from a business & marketing perspective

I started Because of Marketing from my bedroom in July 2020 because I was obsessed with understanding how marketing captures our attention.

Five years later, that curiosity has grown into a global marketing media publication with a community and following of over 750,000 and 60 million organic impressions annually across the US, UK and Australia.

As I build Because of Marketing, I share my story, break down the marketing campaigns that catch my attention, and discuss the latest marketing news and trends. 

Outside of business, I'm a proud advocate for the Lewy Body Society and Alzheimer Scotland, having raised over £17,000 in the past 10 years to support their vital work. 

Follow along for marketing breakdowns, campaign analysis and the journey of how I'm building Because of Marketing into the go-to media brand within the marketing industry. 

Business brand partnerships: partnerships@becauseofmarketing.com

General enquiries: rachael@becauseofmarketing.com

CEO & Founder

Leeds-List.com

Writing content across a wide range of subjects for our client base, using direct response techniques to drive action. Areas include hospitality, lifestyle, culture, sports, business and more.

Senior Paid Content Copywriter

CreativeRace

Marketing Manager

Digital Media Team | eCommerce Marketing Experts

Spearheading the marketing of the DMT brand - working across a number of channels including social media, content, email marketing and SEO. Identifying new business opportunities and working closely with the sales department to consistently grow revenue to help hit and exceed targets. Helped the team see an 800% increase in inbound leads YoY. Implemented a new CRM system to improve efficiency. Managed client onboarding and meetings.

Marketing Manager/Head of Operations

Managing the content team to produce bespoke social media strategies and advertising to a wide range of clients. We offer social media management to small and medium-sized businesses. 

I am also in charge of in-house content, including blogs, email marketing campaigns and ad copy.

Head of Content

Dial2Donate

Writing charity appeals and news stories as well as creating social tech guides for charities and organisations across the UK.

Creative Copywriter

The Offside Rule

Posting subbed content onto a popular football website using Wordpress. Sourcing images and writing headlines and inlines.

Editorial Assistant

S&N Pickford

Creating content for the company websites, editing copy, data entry, administrative tasks. Completed entire copy for new website and uploaded using Umbraco CMS.

Office Admin/Website Assistant

William Hill

Working as duty manager of a busy betting shop. Duties include taking and translating bets, administrative tasks, handling large amounts of cash, managing a shop team and giving excellent customer service. In 2012 our team received an award for being the best shop team in the North region.

Duty Manager

Didsbury Magazine

Keeping a new smartphone app up to date with news and events using a content manager. Producing content for the app and the magazine.

Digital Content Manager

Rochdale Online

I spent a month working on a placement at Rochdale Online, a local news website based in Rochdale, Manchester. I sourced and produced my own news stories. My first big story received over 10,000 hits and was linked to from the BBC website.

Reporter

Manchester Evening News

A one week placement at a popular regional newspaper. I gained experience writing up press releases, researching and interviewing local people.

Work Placement

Experienced Senior Copywriter proficient in producing engaging copy that drives action. Passions include food, travel and sports, especially football and women's football. Thorough knowledge of sports and betting due to past experience and personal interests.

taplio

The Battle

Rachael Higgins

Kirsty Allen

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