Rachael Higgins

Founder of Because of Marketing & Co-Founder of Cupsly 🤎 Sharing my journey and advice on building two startups from a business & marketing perspective

I started Because of Marketing from my bedroom in July 2020 because I was obsessed with understanding how marketing captures our attention.

Five years later, that curiosity has grown into a global marketing media publication with a community and following of over 750,000 and 60 million organic impressions annually across the US, UK and Australia.

As I build Because of Marketing, I share my story, break down the marketing campaigns that catch my attention, and discuss the latest marketing news and trends. 

Outside of business, I'm a proud advocate for the Lewy Body Society and Alzheimer Scotland, having raised over £17,000 in the past 10 years to support their vital work. 

Follow along for marketing breakdowns, campaign analysis and the journey of how I'm building Because of Marketing into the go-to media brand within the marketing industry. 

Business brand partnerships: partnerships@becauseofmarketing.com

General enquiries: rachael@becauseofmarketing.com

CEO & Founder

Moneyfarm

Social Media Specialist

Nosso

• Led the launch of Nosso's social media channels on platforms including Instagram, Facebook, LinkedIn and Tiktok to increase brand visibility
• Curated and implemented a content schedule which included scripts for Reels/TikToks, blog posts and newsletters, resulting in organic traffic growth of 45%
• Enhanced engagement rate with key stakeholder audiences by providing relevant content across various mediums, leading to a 450% improvement over time
• Managed all customer queries via social media campaigns promptly and professionally, achieving first contact resolution in 100% of cases
• Partnered with 3 macro-influencers and 15 nano-micro-influencers to create targeted social media campaigns, driving website traffic up by 35% in 30 days

Social Media Executive

Acadium

Acadium has helped over 40,000 students train for careers in digital marketing through content, work experience, and ultimately the Accelerator program. 

- Was selected in the top 5% of applicants to receive competitive 1:1 digital marketing channel and career coaching

- 300 hours of immersive objective-based learning of key digital marketing channels, strategic frameworks, and marketing career pathing

- Developed techniques in creating strategic digital marketing campaigns, building conversion-focused marketing funnels, and managing paid media campaigns

- Trained and tested through various assignments and exercises on modern marketing technologies like Slack, MailChimp, Drift, ManyChat, and Stukent

Digital Marketing Accelerator

TheMarketingHelp.co

-Expedited launch on social media channels such as Instagram, Facebook, LinkedIn, and Twitter by leveraging the transcription tool Otter.ai, Monday.com, and Buffer

-Created and managed a content calendar and designed social posts on Canva

-Increased impressions on Instagram by 86.8% within the first 30 days by focusing on industry-related and competitive hashtags, writing an engaging copy, and addressing the user personas pain points

-Increased engagement in Instagram by 72% within the first 30 days by testing the time of posting, diversifying the content format, and engaging with similar accounts in the industry

Social Media Coordinator 

Rossalvi Marte LLC

-Created and designed email sequences and newsletters on Kartra

-Exceeded the open rate goal by 30.4% by testing the subject line and the email content with a click-through rate of 3%

-Optimized On-Page SEO by targeting relevant keyword traffic and keywords competition

Content Marketing Coordinator

Nibana

-Ideated, created, and implemented marketing campaigns on social media channels such as Facebook and Instagram

-Monitored and optimized all social media postings and content blog posts to ensure top return on investment, conversion rates, and viewer engagement 

-Increased targeted reach on Instagram by 53% over three months by targeting industry-related and competitive hashtags 

-Increased engagement on Instagram by 30% over three months by creating user personas, targeting caption, copy and leveraging Brand style guidelines

Social Media Coordinator

Wright Brothers

Supervisor

🚀 Passionate about fintech and leveraging the power of social media 📱


💭 People would say I am a curious learner, a positive team player, a motivator, and an innovative thinker.

Hey there! I'm Martina, a social media marketer with a focus on the exciting world of fintech. 🌍

My journey in marketing began by working with small businesses based in the UK and the US, where I honed my skills in crafting engaging content and driving meaningful engagement.

Now, I'm thrilled to be a part of the fintech revolution, having worked for an early stage startup called 'Nosso' all the way to landing a new opportunity and launching &me, a new investing app in partnership with M&G Wealth and Moneyfarm. 

As the go-to person for content creation, I've had the pleasure of diving deep into the financial industry and helping individuals find the information they need when embarking on their investing journey. 

I believe that social media is not only a platform for connection and entertainment but also a powerful tool for education and empowerment. By leveraging the social media landscape, I strive to make investing more accessible and enjoyable for all. 📚💪

When I'm not busy crafting content strategies or analysing engagement metrics, you can find me scrolling through TikTok for the latest trends and laughing at hilarious memes. 😄

I'm an easy-going person who loves injecting a touch of humour into everything I do. 

👋 If you're interested in fintech, social media marketing, or simply want to chat about the latest marketing campaigns, let's connect!  

I'm always up for engaging conversations and discovering new ways to make finance fun. 🤝

taplio

The Battle

Rachael Higgins

Martina Mozzone

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