Rachael Higgins

Founder of Because of Marketing & Co-Founder of Cupsly 🤎 Sharing my journey and advice on building two startups from a business & marketing perspective

I started Because of Marketing from my bedroom in July 2020 because I was obsessed with understanding how marketing captures our attention.

Five years later, that curiosity has grown into a global marketing media publication with a community and following of over 750,000 and 60 million organic impressions annually across the US, UK and Australia.

As I build Because of Marketing, I share my story, break down the marketing campaigns that catch my attention, and discuss the latest marketing news and trends. 

Outside of business, I'm a proud advocate for the Lewy Body Society and Alzheimer Scotland, having raised over £17,000 in the past 10 years to support their vital work. 

Follow along for marketing breakdowns, campaign analysis and the journey of how I'm building Because of Marketing into the go-to media brand within the marketing industry. 

Business brand partnerships: partnerships@becauseofmarketing.com

General enquiries: rachael@becauseofmarketing.com

CEO & Founder

Ever felt like you’re doing everything right in your career, but still on the edge of burnout?

Yeah, me too.

I’m Nia. I'm a creator and speaker helping young professionals build fulfilling, sustainable careers without losing themselves in the process.

Over the past 3 years, I’ve worked across the marketing world, from managing high-profile personal brands agency-side to shaping content strategies in-house. That experience taught me a lot about ambition, burnout, and the messy middle we don’t talk about enough.

So I started sharing it.

In 2022, I began posting on LinkedIn. Not as an expert, but as someone figuring it out in real time.
And somewhere along the way, 20,000+ people decided to come along for the ride.

Since then, I’ve been:

🏆 Awarded Best Breakthrough Marketer (2024) by Passionfruit
✨ Named one of Alt Marketing School’s Top 100 Marketers To Watch (2024)
💬 Featured by Girls In Marketing as a Top Marketer To Follow and as a course contributor (Laying The Foundations for Career & Marketing Success)

Now I help my audience:

→ create habits that actually last
→ rethink success beyond hustle and burnout
→ build careers that align with who they are, not just what they do

If you’re a brand looking to reach ambitious Gen Z professionals, or you're searching for an authentic, relatable voice on career growth and mindset, let’s talk.

📩 Email: niapatel1999@hotmail.com

For speaking opportunities → SPEAKING ENQUIRY
For brand partnerships → PARTNERSHIP ENQUIRY

Because the best career advice comes from someone still figuring it out 💭

taplio

The Battle

Rachael Higgins

Nia Patel

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