I have over 15 years of experience in digital marketing. Throughout my career, I’ve transformed data into actionable insights that drive real business results. My journey has taken me from being a hands-on Digital Marketing Associate to leading teams as a Digital Marketing Manager. Along the way, I’ve developed and executed strategies that consistently improve ROI and foster customer engagement.

At ADvance Media, I spearheaded multi-channel campaigns that increased ROI by 25% and reduced acquisition costs by 10% for enterprise clients. At WHEREHOUSE BEVERAGE CO, I scaled the digital ad budget from $20K to $250K in just six months, delivering a consistent 3x ROI by using advanced targeting techniques and rigorous A/B testing.

Currently, I collaborate with clients as a freelancer to design and execute data-driven marketing strategies. My focus is on performance marketing, e-commerce growth, and customer acquisition. One notable project led to a 35% increase in organic traffic by implementing targeted content strategies and SEO improvements.

Beyond work, I stay ahead of industry trends by attending webinars and participating in local marketing meetups. I believe in continuous learning and sharing knowledge with peers in the field.

Let’s connect! If you’re interested in working together on your next digital marketing project or want to exchange ideas about industry trends, feel free to connect via LinkedIn or contact me directly at hello@itsrachael.com.

Skills:
Digital Marketing Strategy | Performance Marketing | Data Analysis | E-Commerce Growth | Multi-Channel Campaign Management | Predictive Analytics | CRM Automation | SEO Optimization

Rachael Mahaffey

I'm Chitrakannan (CK). Founder of Wisibl. I love to build products that boost efficiency.

Career Highlights
• Helped scale a company from $10M to $28M by driving product, growth and operational clarity.
• Early employee leading key product and growth initiatives that contributed to a $270M acquisition.
• Built 6 0–1 products, with several generating over $1M in revenue.
• Started in QA, which taught me the discipline and detail that still shape how I build.

Products & Experiments
• ShaRead: A matching engine for readers built before micro-communities were cool.
• RentYourBag: A marketplace turning unused luggage space into value.

Chitrakannan Balasubramanian

The best conversations in the ecosystem are never recorded.

They happen in hallways.
They happen over dinner.
When the social filters are off

I’m flying down for the GrowthX® AI Offsite for exactly this reason.

300 founders & operators from all over the country.
3 days. And countless memories.

The hypothesis on ai right now is messy.

Looking forward to see what the best operators are actually shipping. Not the press release version. 

The broken, messy, real version. 

I have discussed Growth, GTM, Product with this group. Now bringing the same insights to AI. 

Can't wait to see how the next 3 days are going to shape my thought process.

Building Wisibl | Contextual Memory for Product Teams

At some point, someone stepped into the ocean with no proof they’d come back.
 
They didn’t know what was out there. No maps. No guarantees. Just curiosity.

You can call it courage or stupidity.
 
But that step opened doors for the entire world.
 
If you’re venturing into something new and scary in 2026, keep going.

You may not see it yet. But you may end up changing the world.

Scale and Growth are outputs, not strategies.

Ironically, the best way to grow is not by chasing growth. 

Instead, focus on building systems that let you learn faster than the market.

Learn from every customer interaction, every failed experiment, every market shift.

If you can build tight feedback loops, your growth becomes inevitable.

Most 0–1 failures don’t die because the idea was bad.

They die because the founder tried to be clever before being useful.

0–1 has only one real job:
Turn uncertainty into a repeatable decision.

That means:
• One ICP you can name without a slide
• One problem tied to money, time, or risk
• One behavior change you can observe
• One transaction that proves intent

Anything beyond this is intellectual entertainment.

Vision doesn’t build 0–1.
Constraints do.

If you can’t explain why a stranger paid you in one sentence, you don’t have a product yet. You have a theory.

And theories are cheap. Execution is not.

taplio

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Rachael Mahaffey

Chitrakannan Balasubramanian

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The Battle

Rachael Mahaffey

Chitrakannan Balasubramanian

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chitrakannan Balasubramanian's LinkedIn Performance

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