I have over 15 years of experience in digital marketing. Throughout my career, I’ve transformed data into actionable insights that drive real business results. My journey has taken me from being a hands-on Digital Marketing Associate to leading teams as a Digital Marketing Manager. Along the way, I’ve developed and executed strategies that consistently improve ROI and foster customer engagement.

At ADvance Media, I spearheaded multi-channel campaigns that increased ROI by 25% and reduced acquisition costs by 10% for enterprise clients. At WHEREHOUSE BEVERAGE CO, I scaled the digital ad budget from $20K to $250K in just six months, delivering a consistent 3x ROI by using advanced targeting techniques and rigorous A/B testing.

Currently, I collaborate with clients as a freelancer to design and execute data-driven marketing strategies. My focus is on performance marketing, e-commerce growth, and customer acquisition. One notable project led to a 35% increase in organic traffic by implementing targeted content strategies and SEO improvements.

Beyond work, I stay ahead of industry trends by attending webinars and participating in local marketing meetups. I believe in continuous learning and sharing knowledge with peers in the field.

Let’s connect! If you’re interested in working together on your next digital marketing project or want to exchange ideas about industry trends, feel free to connect via LinkedIn or contact me directly at hello@itsrachael.com.

Skills:
Digital Marketing Strategy | Performance Marketing | Data Analysis | E-Commerce Growth | Multi-Channel Campaign Management | Predictive Analytics | CRM Automation | SEO Optimization

Rachael Mahaffey

22K+ Followers | AI Visionary & Digital Marketing Expert | Digital Marketing and AI Trainer | Founder of PakGPT | Co-Founder of Bint e Ahan | Transforming Ideas into Impact | DM for Collab

Mindset Matters. Learn Consistently, Act Effectively. SEO | Digital Marketing

I am a Senior AI Engineer and Architect with a background in Computer Engineering and a focus on building scalable, production-ready AI systems. Unlike purely academic engineers, I have end-to-end experience architecting, deploying, and scaling AI solutions that solve real-world problems.

Technical Expertise:
• Agentic AI & LLMs: Experience building autonomous agents using LangChain and CrewAI. Expert in integrating LLMs (GPT-4, Llama 3, Gemini) into enterprise workflows.
• RAG & Vector Search: Architecting Retrieval-Augmented Generation systems using Vector Databases (Pinecone/Weaviate) to reduce hallucinations and improve context.
• Multimodal Systems: Co-creator of "EvalKaar," Pakistan’s first AI Judge—a multimodal system analyzing video, text, and code for bias-free evaluation.
• Engineering Stack: Python, PyTorch, TensorFlow, Docker, Azure/AWS, FastAPI.

Current Focus:
As the Founder/Lead Engineer of PakGPT, I created off-line on device chatbot handling high-throughput conversations. I am currently diving deep into graph-based RAG and advanced model fine-tuning.

I bridge the gap between complex model architecture and business utility, making me an effective AI Trainer and Product Lead. I am looking to bring my hands-on experience to a Senior Engineering or AI Training role.

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