WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

Eric B.

Imperio Consulting 

At Imperio Consulting, I lead a mission-driven approach to revolutionize organizational performance and team dynamics. Leveraging over two decades of elite military experience as a Green Beret, I developed the Green Beret Approach—a proven methodology combining adaptability, empathy, and innovation to address complex challenges and drive measurable outcomes.

Why partner with Imperio Consulting? We specialize in:

Elevating Team Performance: Empowering teams with tools and strategies to excel under any circumstances.

Enhancing Organizational Culture: Creating inclusive, resilient environments that foster trust, collaboration, and growth.

Optimizing Processes: Simplifying systems and workflows to maximize efficiency and effectiveness.
Tailored Solutions: Designing strategies that address the unique challenges and opportunities within your organization.

Unlike traditional consulting firms, Imperio Consulting builds lasting partnerships grounded in shared experiences, practical insights, and results-oriented solutions. We are more than advisors—we are your allies in achieving transformative success.

Skills: Team Leadership, Public Speaking, Strategic Management

CEO & Founder

Fast Company Executive Board

Writing about the development of high performing teams for Fast Company Executive
Board, an invitation-only professional organization of company founders, executives, and leaders who are defining the future of business.

Board Member

7th Special Forces Group (Airborne)

In my tenure with the U.S. Army, I climbed the ranks to oversee long-term strategic planning and daily operations for a 300-person battalion.

► I orchestrated an organizational overhaul, leveraging my expertise in communication, planning, and interpersonal skills to manage change effectively.
► I facilitated our unit's involvement in U.S. and global events, expanding our capability and increasing our international teams from five to 12.
► I collaborated with multicultural leaders and Ambassadors in South America, the Arabian Peninsula, and Central Asia to align and support mutual objectives.
► I played a crucial role in establishing a solid bilateral relationship between the U.S. and South America.

Senior Operations Officer

US Army

As Deputy Training Director, I oversaw operations throughout Central Asia and collaborated with multinational partners to integrate intelligence into our training exercises.

► I strategically planned and executed complex worldwide training scenarios mirrored real-world environments.
► I liaised with regional stakeholders to engage in strategic planning, logistics resourcing, and needs negotiation.
► I successfully coordinated two international exercises, enhancing the preparedness of units slated for deployment to Africa and Western Asia.

My areas of expertise included Operations, Leadership, Planning, Problem Solving, Budget Planning, Exercise Development, and Communications.

Deputy Training Director

As Operations Officer, I was tasked with developing high-performing teams and optimizing processes and operations, ensuring success across over 12 international deployments.

► I advised senior leaders on defense operations to streamline authority and effectively direct international units.
► I served as the subject matter expert in unconventional warfare, operations, intelligence fusion, and the execution of complex processes.
► I built robust teams, fine-tuned strategy, and implemented pivotal processes for successful international deployments.

Operations Officer

As the Founder and CEO of Imperio Consulting, I leverage over 25 years of experience in leadership, strategy, and operations to optimize organizational performance. My background as a Green Beret in the U.S. Army is the cornerstone of our unique "Green Beret Approach" at Imperio. This methodology simplifies complex challenges and develops actionable roadmaps for success. Under my leadership, Imperio has been instrumental in transforming team dynamics and driving business growth, focusing on simplicity, adaptability, and collaboration.

"Unlocking Your Team's Potential: Solutions for Optimizing Performance and Enhancing Organizational Culture"

What We Do.

 Imperio Consulting builds strong organizational culture and unlocks team potential through custom-tailored strategies and innovative solutions.

Why Imperio Consulting?

Improved team dynamic and performance
Enhanced organizational cultural
Proven structured processes that increase efficiency 
Customized Solutions

Our How, “The Green Beret Approach.”

The Green Beret Approach leverages shared experience and structure to help clients achieve their goals, taking into account decades of success working with and through global partners. This approach is effective due to its flexibility, empathy, and open-mindedness.

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The Battle

Rachael Leigh

Eric B.

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