I have over 15 years of experience in digital marketing. Throughout my career, I’ve transformed data into actionable insights that drive real business results. My journey has taken me from being a hands-on Digital Marketing Associate to leading teams as a Digital Marketing Manager. Along the way, I’ve developed and executed strategies that consistently improve ROI and foster customer engagement.

At ADvance Media, I spearheaded multi-channel campaigns that increased ROI by 25% and reduced acquisition costs by 10% for enterprise clients. At WHEREHOUSE BEVERAGE CO, I scaled the digital ad budget from $20K to $250K in just six months, delivering a consistent 3x ROI by using advanced targeting techniques and rigorous A/B testing.

Currently, I collaborate with clients as a freelancer to design and execute data-driven marketing strategies. My focus is on performance marketing, e-commerce growth, and customer acquisition. One notable project led to a 35% increase in organic traffic by implementing targeted content strategies and SEO improvements.

Beyond work, I stay ahead of industry trends by attending webinars and participating in local marketing meetups. I believe in continuous learning and sharing knowledge with peers in the field.

Let’s connect! If you’re interested in working together on your next digital marketing project or want to exchange ideas about industry trends, feel free to connect via LinkedIn or contact me directly at hello@itsrachael.com.

Skills:
Digital Marketing Strategy | Performance Marketing | Data Analysis | E-Commerce Growth | Multi-Channel Campaign Management | Predictive Analytics | CRM Automation | SEO Optimization

Rachael Mahaffey

Driving growth, profitability, & cost savings through process efficiency, strategic initiatives & data-informed decisions.

Strategy & Operations Leader with 10+ years of experience managing complex programs to drive business transformation & profitable growth across Fortune 100, SaaS, Cybersecurity, and Government sectors. Proven track record leading $15M+ business units & managing $10M+ budgets while influencing executive decisions. Skilled in establishing & scaling PMOs, financial modeling, go-to-market execution, and cross-functional enablement in global organizations.

Experienced leading globally matrixed cross-functional teams of 75+ individuals across US, Canada, Asia, and India, creating personal development and performance plans, and ensuring OKRs are understood and achieved.

CAREER HIGHLIGHTS:
✔️Retained 100% of employees with 95% satisfaction and integrated 200+ projects and 1,000s of records during M&A
✔️Scaled PMO teams 200% by building structured onboarding, performance transparency, and growth plans
✔️Saved $1M+ by eliminating redundant systems and restructuring operational processes post-acquisition
✔️Increased forecasting accuracy 20% by redesigning pricing strategy and contract administration frameworks
✔️Improved consultant billability 25% and utilization 20% with workforce planning and delivery optimization
✔️Reduced project lead times 50% by standardizing scoping, pricing, and delivery handoffs
✔️Helped 10+ individuals secure senior leadership promotions through direct training and mentorship

I build scalable solutions, develop meaningful relationships, and create environments where people and organizations thrive. Known for tackling complex challenges, I focus on innovative strategies that propel growth while ensuring operational readiness & alignment with organizational goals.

Let’s connect 📧: jodee.sanford@gmail.com

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Rachael Mahaffey

JoDee Sanford

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