WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

Kathleen Leffler

Self Employed

ISO my next opportunity to build something awesome with an amazing team! With skills in SQL, SharePoint, Agile, user and business requirements interrogation and definition, systems and process analysis, UI/UX, and communication and documentation to all levels and roles in the organization, I may be your next best candidate.

Technical Business Analyst

Cordova

Reporting project, short term assignment to gather user and business requirements, tools, contingencies, use cases and UX presentation layout.

Business Analyst

Hyatt Hotels Corporation

Global Sales team focused on Resort and Luxury property reservations. Provided guests with information to facilitate sales, assisting with changes, annotations, cancellations of reservations. Provided support for billing issues to resolution or escalation. Assisted World of Hyatt members with loyalty program. Chat mentor to newer associates on procedure, escalation, system questions. *Position accepted to allow me to focus and support family issues.

Resort & Luxury Specialist

Kat Leffler, New Day Copy

Do you need...

...a professional B2B IT copywriter who can speak business and tech?

...updated information sheets, case studies, white papers, or executive summaries?

...creation of marketing resources?

Perhaps you have a software product or platform that focuses on the Internet of Things, manufacturing, data center operations, help desk, collaboration, incident, problem, or knowledge management? Or maybe you need an IT pro who understands multi-tiered architectures incorporating wired and wireless components, mainframes, middleware, distributed and cloud computing?

I can help. The world needs your product, we can tell them why. Let's get started.

Principal

Radio Engineering Industries

• New SharePoint 2013 implementation for 100 users including user training and adoption 
• Defined Sales Order application, Production Inventory Forecasting tool, Accounts Payable process, and Marketing Requests using approval workflows in SharePoint 2013, Nintex Enterprise Forms and Workflows, Kofax Total Agility and AP Agility products
• Extensive integration with Layer2 BDLC, MS SQL and Made2Manage ERP system data sources
• Gathered business and user requirements, built application requirements, managed developer activities, built and delivered training and supporting documents, designed and directed user adoption efforts for the SharePoint implementation and the applications
• Communicated with all levels, fostered engagement and teamwork, managed multiple projects simultaneously with deadlines, while actively supporting production users after application release

Remedy Intelligent Staffing

• Review incoming applications for personal insurance products for compliance. Requires deep grasp of underwriting guidelines and status applications
• Interview clients to clarify information from applications, notes, pharmacy reports, and previous policies and claims. Requires superior communication skills
• Ensure accuracy and timeliness of all applications, reports, policies, and claims. Requires attention to detail

Underwriter

First Data Corporation

7/10-01/13 PROCESS ADMINISTRATOR
Lead & SME - Knowledge Mgt & Service Desk Reporting ▪ Maintained schedules ▪ Created change or provisioning requests ▪ Implemented Right of Entry process as Op Readiness Review for new products ▪ Stabilization Task Ops Program contact for distributed platforms ▪ SharePoint Site Admin, implement multi-solutions 

12/06-07/10 COMMAND CENTER ANALYST III
Lead Ops - implement eComm platform for merchant payments ▪Marketed Right of Entry as Ops Readiness Review. Obtained SVP approval & PMO support ▪ SharePoint implementer using templates, preserving brand & improving site build ▪ Ops lead for design, develop't, implement central library structure & SharePoint migration ▪ Team member, CoreData ops consolidation ▪ Troubleshoot multi-tiered architectures, multi-ops systems, in/ex APIs, transmissions, web apps 

06/01-09/03 ODS CUSTOMER ENGINEER
Client consult for proprietary multi-tiered, high-volume, fin. services product - multi-protocols w/MVS, CICS, MQSeries, AIX, SNA, TCP/IP ▪ Client consult on API protocol selection, reqs, risks, design, testing, implement ▪ Designed, executed tests for load/stress, problem isolation & new implements ▪ Developed, trained on product-specific tools to client support, prod. performance, $$, usage ▪ Structured, maintained digital Engineer’s Manual ▪ Defined reqs to automate client requests for MQSeries system access. Improved data capture, production support accessibility

06/98-06/01 CICS SYS PROGRAMMER
Provided definition, install of client connections to mainframes ▪ 700+ LU6.2 connection installs & clean-up ▪ Tech contact for proprietary FDR LU6.2 API installs ▪ Supported on-call rotation to track & resolve multi- system issues

04/96-06/98 COMMS ANALYST
Start-up staff for 2 internal bus. comm. sites. Major software implements re: multi-client system incidents ▪ Developed Client Services Implementation Manual ▪ Wrote, designed, conducted FDR 101 training: hardware, system, apps

Multiple IT Roles

With over 20 years of experience in IT roles, I am a Technical Business Analyst who loves solving puzzles with people, products, and technology. I have skills in SQL, SharePoint, Jira, Agile and Scrum with  certifications in Scrum Master, Scrum Product Owner, Knowledge Management, Jira and Hubspot Inbound Marketing. I am currently looking for my next opportunity to build something awesome with an amazing team.

I enjoy interrogating and defining user, business, technical and testing requirements, analyzing systems and processes, designing and testing UI/UX, and communicating and documenting to all levels and roles in the organization. I have successfully implemented SharePoint 2013 for 100 users in a greenfield project, defined and developed various applications and workflows, and integrated data sources and systems. I am passionate about Agile as a way to deliver best-in-class products and foster collaboration and recognition. I also have experience in technical writing for B2B IT products and platforms.

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The Battle

Rachael Leigh

Kathleen Leffler

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