I have over 15 years of experience in digital marketing. Throughout my career, I’ve transformed data into actionable insights that drive real business results. My journey has taken me from being a hands-on Digital Marketing Associate to leading teams as a Digital Marketing Manager. Along the way, I’ve developed and executed strategies that consistently improve ROI and foster customer engagement.

At ADvance Media, I spearheaded multi-channel campaigns that increased ROI by 25% and reduced acquisition costs by 10% for enterprise clients. At WHEREHOUSE BEVERAGE CO, I scaled the digital ad budget from $20K to $250K in just six months, delivering a consistent 3x ROI by using advanced targeting techniques and rigorous A/B testing.

Currently, I collaborate with clients as a freelancer to design and execute data-driven marketing strategies. My focus is on performance marketing, e-commerce growth, and customer acquisition. One notable project led to a 35% increase in organic traffic by implementing targeted content strategies and SEO improvements.

Beyond work, I stay ahead of industry trends by attending webinars and participating in local marketing meetups. I believe in continuous learning and sharing knowledge with peers in the field.

Let’s connect! If you’re interested in working together on your next digital marketing project or want to exchange ideas about industry trends, feel free to connect via LinkedIn or contact me directly at hello@itsrachael.com.

Skills:
Digital Marketing Strategy | Performance Marketing | Data Analysis | E-Commerce Growth | Multi-Channel Campaign Management | Predictive Analytics | CRM Automation | SEO Optimization

Rachael Mahaffey

Kathleen Leffler

Self Employed

ISO my next opportunity to build something awesome with an amazing team! With skills in SQL, SharePoint, Agile, user and business requirements interrogation and definition, systems and process analysis, UI/UX, and communication and documentation to all levels and roles in the organization, I may be your next best candidate.

Technical Business Analyst

Cordova

Reporting project, short term assignment to gather user and business requirements, tools, contingencies, use cases and UX presentation layout.

Business Analyst

Hyatt Hotels Corporation

Global Sales team focused on Resort and Luxury property reservations. Provided guests with information to facilitate sales, assisting with changes, annotations, cancellations of reservations. Provided support for billing issues to resolution or escalation. Assisted World of Hyatt members with loyalty program. Chat mentor to newer associates on procedure, escalation, system questions. *Position accepted to allow me to focus and support family issues.

Resort & Luxury Specialist

Kat Leffler, New Day Copy

Do you need...

...a professional B2B IT copywriter who can speak business and tech?

...updated information sheets, case studies, white papers, or executive summaries?

...creation of marketing resources?

Perhaps you have a software product or platform that focuses on the Internet of Things, manufacturing, data center operations, help desk, collaboration, incident, problem, or knowledge management? Or maybe you need an IT pro who understands multi-tiered architectures incorporating wired and wireless components, mainframes, middleware, distributed and cloud computing?

I can help. The world needs your product, we can tell them why. Let's get started.

Principal

Radio Engineering Industries

• New SharePoint 2013 implementation for 100 users including user training and adoption 
• Defined Sales Order application, Production Inventory Forecasting tool, Accounts Payable process, and Marketing Requests using approval workflows in SharePoint 2013, Nintex Enterprise Forms and Workflows, Kofax Total Agility and AP Agility products
• Extensive integration with Layer2 BDLC, MS SQL and Made2Manage ERP system data sources
• Gathered business and user requirements, built application requirements, managed developer activities, built and delivered training and supporting documents, designed and directed user adoption efforts for the SharePoint implementation and the applications
• Communicated with all levels, fostered engagement and teamwork, managed multiple projects simultaneously with deadlines, while actively supporting production users after application release

Remedy Intelligent Staffing

• Review incoming applications for personal insurance products for compliance. Requires deep grasp of underwriting guidelines and status applications
• Interview clients to clarify information from applications, notes, pharmacy reports, and previous policies and claims. Requires superior communication skills
• Ensure accuracy and timeliness of all applications, reports, policies, and claims. Requires attention to detail

Underwriter

First Data Corporation

7/10-01/13 PROCESS ADMINISTRATOR
Lead & SME - Knowledge Mgt & Service Desk Reporting ▪ Maintained schedules ▪ Created change or provisioning requests ▪ Implemented Right of Entry process as Op Readiness Review for new products ▪ Stabilization Task Ops Program contact for distributed platforms ▪ SharePoint Site Admin, implement multi-solutions 

12/06-07/10 COMMAND CENTER ANALYST III
Lead Ops - implement eComm platform for merchant payments ▪Marketed Right of Entry as Ops Readiness Review. Obtained SVP approval & PMO support ▪ SharePoint implementer using templates, preserving brand & improving site build ▪ Ops lead for design, develop't, implement central library structure & SharePoint migration ▪ Team member, CoreData ops consolidation ▪ Troubleshoot multi-tiered architectures, multi-ops systems, in/ex APIs, transmissions, web apps 

06/01-09/03 ODS CUSTOMER ENGINEER
Client consult for proprietary multi-tiered, high-volume, fin. services product - multi-protocols w/MVS, CICS, MQSeries, AIX, SNA, TCP/IP ▪ Client consult on API protocol selection, reqs, risks, design, testing, implement ▪ Designed, executed tests for load/stress, problem isolation & new implements ▪ Developed, trained on product-specific tools to client support, prod. performance, $$, usage ▪ Structured, maintained digital Engineer’s Manual ▪ Defined reqs to automate client requests for MQSeries system access. Improved data capture, production support accessibility

06/98-06/01 CICS SYS PROGRAMMER
Provided definition, install of client connections to mainframes ▪ 700+ LU6.2 connection installs & clean-up ▪ Tech contact for proprietary FDR LU6.2 API installs ▪ Supported on-call rotation to track & resolve multi- system issues

04/96-06/98 COMMS ANALYST
Start-up staff for 2 internal bus. comm. sites. Major software implements re: multi-client system incidents ▪ Developed Client Services Implementation Manual ▪ Wrote, designed, conducted FDR 101 training: hardware, system, apps

Multiple IT Roles

With over 20 years of experience in IT roles, I am a Technical Business Analyst who loves solving puzzles with people, products, and technology. I have skills in SQL, SharePoint, Jira, Agile and Scrum with  certifications in Scrum Master, Scrum Product Owner, Knowledge Management, Jira and Hubspot Inbound Marketing. I am currently looking for my next opportunity to build something awesome with an amazing team.

I enjoy interrogating and defining user, business, technical and testing requirements, analyzing systems and processes, designing and testing UI/UX, and communicating and documenting to all levels and roles in the organization. I have successfully implemented SharePoint 2013 for 100 users in a greenfield project, defined and developed various applications and workflows, and integrated data sources and systems. I am passionate about Agile as a way to deliver best-in-class products and foster collaboration and recognition. I also have experience in technical writing for B2B IT products and platforms.

taplio

The Battle

Rachael Mahaffey

Kathleen Leffler

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?