I have over 15 years of experience in digital marketing. Throughout my career, I’ve transformed data into actionable insights that drive real business results. My journey has taken me from being a hands-on Digital Marketing Associate to leading teams as a Digital Marketing Manager. Along the way, I’ve developed and executed strategies that consistently improve ROI and foster customer engagement.

At ADvance Media, I spearheaded multi-channel campaigns that increased ROI by 25% and reduced acquisition costs by 10% for enterprise clients. At WHEREHOUSE BEVERAGE CO, I scaled the digital ad budget from $20K to $250K in just six months, delivering a consistent 3x ROI by using advanced targeting techniques and rigorous A/B testing.

Currently, I collaborate with clients as a freelancer to design and execute data-driven marketing strategies. My focus is on performance marketing, e-commerce growth, and customer acquisition. One notable project led to a 35% increase in organic traffic by implementing targeted content strategies and SEO improvements.

Beyond work, I stay ahead of industry trends by attending webinars and participating in local marketing meetups. I believe in continuous learning and sharing knowledge with peers in the field.

Let’s connect! If you’re interested in working together on your next digital marketing project or want to exchange ideas about industry trends, feel free to connect via LinkedIn or contact me directly at hello@itsrachael.com.

Skills:
Digital Marketing Strategy | Performance Marketing | Data Analysis | E-Commerce Growth | Multi-Channel Campaign Management | Predictive Analytics | CRM Automation | SEO Optimization

Rachael Mahaffey

Hexagon Legal Network

We believe in connecting leaders and industry executives with like-minded individuals for the purpose of enhancing professional and personal networks. 

HLN is a space where professionals from all legal backgrounds and beyond can meet, chat, network, build relationships and have fun.  

​Hexagon Legal Network is all about real human connections and warmth.

We believe in the power of talking to people, and that is our WHY. 

Hexagon Legal Network provides exactly that in a fun, friendly, and comfortable setting for legal professionals in London and beyond.

Director of Hexagon Legal Network 

From content curation to event planning. 

Contact me to sponsor an event!

The Admin | Hexagon Legal Network 

Penn Group of Companies

I help Penn Group companies to market themselves effectively to people who need quality legal advice (Family Law, Wills & Probate), accountancy and/ or mortgage advice and services.

Head of Marketing and Communications

TEDxLondon

TEDx brings the spirit of TED’s mission of ideas worth spreading to local communities around the globe.
The leadership team here at TEDxLondon is made up of a diverse group of curious individuals who work to create experiences inspired by TED and the city we love. Driven by passion and curiosity, we are from the worlds of architecture, finance, IT, journalism, charity, design and everything in between.

Proud TEDxLondon Tribe member!

TEDxLondon and TEDxLondonWomen member of the Tribe 

ufurnish.com

Ufurnish is an online marketplace that connects people to furniture products from retailers across the entire market. Kuldea helps people find furniture they can't find by themselves. The website aggregates products across the entire furniture retail market and provides people with a market leading search engine that quickly and easily places the right products in front of them based on their relevance.

Digital Marketing Executive

Balls Brothers of London

Purveyors of fine wine and food, London wine bars since 1860. Balls Brothers with 10 sites across London. The Sterling on the foot of the Gherkin.

Achievements
- Increasing brand awareness. Regular posts, showcasing venue personality in the brands' chosen tone of voice with a call to action. Gin Festival; The Sterling launch.
- Social Media Marketing Strategy and planning. Editorial calendar 6 weeks in advance. (Paid) Campaigns and 8 Capex Projects.
- Website edits for www.ballsbrothers.co.uk – Wordpress; traffic tracking with GoogleAnalytics.
- Paid campaigns: planning to performance analyse and reporting the learnings. Targeted Gin Festival campaign with 50k paid reach, 5000 clicks and proved 'best practices' to use in future campaigns.
- Interacting with influencers and bloggers, planning and seeing through the collaboration projects. LondonFoodguide for Adam's Court opening. Gow's new menu launch.
- Seasonal campaigns. Core business. Content creation and targeted distribution across all platforms. Working closely with in the venue team members to achieve the most relevant communications.
- Photo shoots. 
- Targeted approach, segmentation, Ad placement and regular performance reviews.

Digital Marketing Assistant

Differize

Conversion Analyst

Organization for International Cooperation

Director of Global Recruitment

OIC Foreign Relations Breakthrough Project
To "effectively" resolve our many security, humanitarian and enviromental challenges requires that foreign policymakers, negotiators, security strategists and many others have the ability to identify what is missing in their assessments, policies, strategies, solutions and negotiations. They cannot just "assume" that they are doing the best they can, are on the right track or know what's needed when the problems are not being resolved!
What most in foreign policy, security, conflict resolution, defense, mediation, think tanks and in academia are not aware of is that for over three decades research in the training and development field has produced methods used mainly in the private sector that powerfully expand conscious awareness, expand communication capabilities and these expansions are continual.

Special Assistant to the President

ERKAS

Project management for EU funded projects - planning and analysis, financial forecasting for public and private sector.

Project manager

Rime kinnisvara

Real estate development and project management.

Project Manager of Development and Planning division

I am a results-driven marketing expert with a passion for planning, delivering, and optimising impactful marketing campaigns. With a focus on the legal and financial sectors, I thrive on developing targeted strategies to increase brand awareness and drive business growth. In my day-to-day work, I leverage my extensive experience in law firm marketing and the financial sector to create compelling marketing initiatives that resonate with both existing and new demographics.

My "side hustle" is to organise and run the Hexagon Legal Network and its networking events for professionals in The City of London. These gatherings have proven to make a place for valuable connections made among industry leaders, it is where collaboration adds value and the events are an amazing knowledge-sharing opportunity. Bringing people together has proven to be a catalyst for success and has contributed to the growth of various professional communities.

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The Battle

Rachael Mahaffey

Maria Jõgi ACIM

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