WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

guHRoo payroll & hr

I worked for a large corporation when I moved to South Carolina in 2010. I called up to “corporate” one day to ask for a few hundred dollars to sponsor an event for a local non-profit.

“Matt, we just don’t get involved at the local level.”

I remember this conversation as clear as day. My family and I were putting down roots in South Carolina and wanted to be a part of the community. For us, this meant supporting the causes we care about and being a part of a company that cared about our community. 

When I couldn’t find a company in my industry that aligned with these goals, we created our own. 

We give away 5 percent of our company to local charities. That includes three percent of all revenue, one percent of our product, and one percent of our time volunteering (come serve with us!).

Interested in how we solve human resources problems for small businesses? Grab a time on my calendar here: https://meetings.hubspot.com/matt702/15-minute-intro-call

Outsourced Scale

We provide small businesses with virtual, offshore teammates, powered by AI.

Partner

Underdog Digital

We grew frustrated with how digital marketing agencies treated us and their ability to produce results. We built our own process, 10xed our leads, and started replicating the process for others. Small business marketing simplified.

GrowCo Columbia

Founder, President of the Board of Directors

Some tech company 

Sr. Sales Executive

The big red machine 

District Manager

I was so proud when my company finally grew enough to offer health insurance to my team. I thought I was being a great employer.

Then one of my employees told me bluntly: "It would be more expensive and worse coverage for me to use our plans."

That stung. But what really opened my eyes was talking to one of our clients who was trying to recruit against companies like Facebook. They were showing potential hires age-banded plans and getting beat every single time.

I realized this wasn't just my problem - small businesses across South Carolina were losing the talent war because of benefits.

I knew you couldn't have a PEO in South Carolina without Blue Cross. In our state, they're the only carrier that matters. So I didn't just find a solution, I built one.

It wasn't easy. Blue Cross has strict size requirements and won't work with just any agent. But I was determined to give small businesses the same buying power as Fortune 500 companies.

Today, we've helped hundreds of South Carolina businesses compete for top talent, saving an average of $50K annually. 

Our biggest win? 

A 21-employee nonprofit that we saved $120K per year - money they used to hire a new teammate to grow their mission instead of padding insurance company profits.

If you're tired of losing talent because your benefits can't compete with big corporations, or you're spending too much on insurance that your employees don't even value, let's talk.

Every dollar you save on benefits is a dollar you can invest back into growing your business and taking care of your team the way they deserve.

Book a time with me here: https://go.guhroo.co/ty-page-2921-8170

taplio

The Battle

Rachael Leigh

☞ Matt Vaadi

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