WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

Upwork

➥Implemented an optimized workflow, ensuring 100% on-time project delivery and maintaining a 95% client satisfaction rate.
➥Collaborated with 250+ clients across diverse industries and backgrounds, achieving a 90% success rate in securing dream job placements.
➥Achieved consistent 5-star ratings and garnered praise from 90% of clients, resulting in a 15% increase in client acquisition.
➥Strategically integrated industry-specific keywords, resulting in a 25% increase in ATS compatibility & improved initial screening outcomes.

Resume Writer

Fiverr

➥Implemented advanced ATS-friendly formatting, resulting in a 40% increase in clients successfully passing automated screenings
➥Applied XYZ formula & WHO method to resume optimization, achieving an impressive 75% boost in clients' standout potential.
➥Collaborated with a diverse range of clients from various industries, resulting in an outstanding 95% client satisfaction rate.
➥Tailor resumes to specific industries, incorporating industry-specific language, trends, and expectations to maximize relevance.
➥Optimize and enhance clients' LinkedIn profiles to enhance online visibility, networking opportunities, and keyword integration to boost SEO ranking.

Career Document Specialist

BRIGHT WAY

➥Conducted thorough interviews, evaluated candidates for both technical and cultural fit, and provided data-driven hiring recommendations
➥Achieved exceptional organizational success by crafting and updating HR policies and procedures aligned with business goals.
➥Led cross-functional initiatives to enhance employer branding, resulting in a 15% increase in the organization's online presence.
➥Contributed to the development of HR policies and procedures, aligning them with industry best practices and organizational goals.

Hiring Manager 

With a track record of serving over 1100 satisfied customers, helping jobless people is not just a job for me, it's our passion. 👋 Hello, I'm Muhammad, the CEO of Fullbright Resume, found at https://fullbright.online/ and a top-rated Resume Writer with a perfect 100 score on Upwork. I also bring extensive experience as a Career Coach, Recruiter, and HR professional, having worked with various companies throughout my career. With over 10+ years of experience, I've had the privilege of providing personalized resume writing and career coaching services to international clients, helping them secure coveted job opportunities and achieve their professional aspirations. 

✅ Area of expertise:

📝 Resume Writing
🚀 Career Coaching
💼 Recruiting
👩‍💼  Human Resources
🌐 LinkedIn Profile Optimization
📝 Interview Preparation

At Fullbright Resume, we take great pride in our track record. 🌟 A significant number of our clients have successfully secured positions in major companies like Google, Amazon, Microsoft, and many others. 🚀 Their achievements are a testament to our commitment to crafting resumes that get results.

I collaborate with professionals from various industries and backgrounds, respecting diverse cultures and tailoring strategies that resonate globally. I strategically integrate industry-specific keywords, ATS-friendly formatting techniques, and compelling narratives, resulting in improved screening outcomes and client satisfaction. I also optimize LinkedIn profiles, enhance online presence, and guide clients through interview preparations. 📝Beyond my professional pursuits, I share my love for biology and foster a curiosity for science among students as a part-time Biology Teacher. Let's connect and embark on a journey of empowerment, growth, and success together🚀

TAGS
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Rachael Leigh

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