WHEREHOUSE BEVERAGE CO

Digital Marketing Manager

ADvance Media

In this tenure, I have the responsibility to lead and execute effective digital marketing initiatives at ADvance Media, while implementing automated sales systems through the high-level sales and marketing platform. In addition, I formulated comprehensive digital marketing recommendations and collaborated with key stakeholders to devise impactful social media, content marketing, and advertising campaigns for industry-leading, enterprise-level clients, including ZEISS and Cutera.

Here, I also employed best practices by enabling seamless data transfer with Zapier across platforms, including Salesforce, GSheets, and Looker Studio, facilitating more comprehensive data visualization and analysis.

Below are my achievements that I attained:
▪Utilized data-driven insights to identify high-performing creative, resulting in a significant 25% ROI boost and a 10% decrease in cost per acquisition, optimizing the advertising strategy.

▪Transformed lead nurturing campaigns by refining messaging strategies using tailored LLM (Large Language Model) prompts, elevating the form-to-appointment conversion rate to an impressive 30.77% and enhancing customer engagement.

▪Leveraged large language model prompts to streamline new campaign copy creation, reducing turnaround time by 75% and generating 15 new lead nurturing campaigns within two months.
Developed sophisticated trigger-based automated sales funnel workflows within high-level CRM and Salesforce, facilitating intuitive actions and enhancing lead engagement.

Director of Digital Marketing | ROI Optimization, Sales Automation, Paid Social Advertising

Underground Masterminds

At Underground Masterminds, I steered diverse advertising projects in both B2B and B2C sectors, including developing campaigns, training media buyers, and providing performance coaching. I fostered daily coordination with developers, the media team, content creators, and virtual assistants to surpass client brand objectives, nurture relationships, and drive revenue growth.

I oversaw new product rollouts from concept to market launch within a six-month timeframe, enhancing lead quality through the integration of reusable automation frameworks. I maintained up-to-date knowledge of the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, content collaborations, and webinar-led funnels.

Below are my achievements that I attained:
▪Formulated and launched precise content marketing plans anchored in client goals and KPIs within three months, resulting in a notable 15% upsurge in engagement rates across all social media platforms.

▪Ensured a 25% increase in client ROI by implementing highly targeted multi-channel campaigns and optimizing conversion rates.

Project Manager | Digital Marketing, Media Buying Strategy, Sales & Marketing Automation

The RL Agency

As a creative and digital marketing director, I ensured direct-response and inbound marketing strategies, guiding the development of high-performance websites tailored to the unique brand ethos of diverse client businesses. I also engaged closely with clients during the onset of the pandemic, pioneering intuitive income-generating opportunities to bolster financial resilience.

Below are my achievements that I attained:
▪Introduced an innovative digital marketing strategy, fostering seamless interdepartmental collaboration and deepening client engagement, resulting in an unprecedented increase in client retention rates that surpassed industry benchmarks.

▪Systematized data-driven marketing initiatives, harnessing customer analytics to optimize paid and organic campaigns, leading to a notable 50% surge in social media engagement and a 35% increase in organic website traffic.

Creative and Digital Marketing Director | Outbound & Inbound Marketing, Web & Creative Design

Heavenly Motors of Texas

During this period, I strategized and executed impactful marketing and networking initiatives in the wholesale automotive operations sector, driving dealership growth. I cultivated robust relationships with automotive wholesalers, securing advantageous supply deals and a wider inventory selection. I introduced a referral incentive program that further enriched these partnerships.

Below are my achievements that I attained:
▪Engineered dynamic multi-channel campaigns and fostered lasting wholesaler relationships to expand inventory and ignite revenue growth, leading to a substantial 20% sales revenue increase over three year period.

▪Conceptualized and implemented multi-channel marketing campaigns that elevated brand visibility, stimulated customer engagement, and cultivated an enhanced brand aesthetic, fostering repeat business.

Marketing Manager

SpawGlass

Digital Marketing Associate | Social Media Marketing & Project Management

Hey there! I'm a highly analytical and results-driven leader with a passion for executing impactful digital marketing initiatives that make a difference. With extensive experience spanning diverse industries such as medical aesthetics, refractive, automotive, and construction, I've consistently expanded brand images and driven sustainable revenue growth through innovative multi-channel campaigns.

My forte lies in optimizing marketing tools and social media platforms to boost throughput and conversion rates, consistently achieving exceptional results. I excel at pinpointing business challenges and delivering effective SaaS solutions that propel organizational goals forward.

A natural team builder, I thrive on nurturing and managing cross-functional teams, instilling a culture of excellence that generates audience-driven content for digital channels. By staying ahead of emerging trends and technologies, I ensure continuous improvement and a competitive edge in the ever-evolving digital landscape.

Equipped with a robust skill set that includes proficiency in AdWords, Agency Analytics, Ahrefs, Asana, Canva, ClickFunnels, ClickUp, Elementor, Facebook Business Manager, Facebook Ads Manager, GA4, High-Level CRM, Looker Studio, MailGun, ManyChat, Salesforce, Shopify, Tag Manager, Twilio, WordPress, and Zapier, I'm well-equipped to handle diverse digital marketing needs with finesse.

In addition to this valuable experience, some of my notable career accomplishments/contributions include:
▪Credited with designing and executing high-impact lead generation campaigns, leveraging paid social media advertising strategies to deliver exceptional client ROI surpassing 900%.

▪Employed client-to-lead interactions to deploy personalized messaging at scale, driving a substantial 25% surge in response rates and a 15% increase in appointment scheduling, fostering heightened engagement and progression through the sales funnel.

▪Attained an exceptional 200% ROI within a month through the application of A/B testing and conversion rate optimization techniques.

▪Fine-tuned paid social campaigns and organic strategies, delivering a substantial 27% ROI boost for budget-conscious clients.

What sets me apart is my exceptional organizational, communication, and interpersonal skills. I am committed to fostering strong, collaborative relationships with clients, key stakeholders, and business partners, resulting in positive outcomes and enduring partnerships.

Let's connect and explore how we can leverage my expertise for your digital marketing endeavors!

Rachael Leigh

1) Coordinating the formulation and implementation of the quality assurance procedures.
2) Working with development and design team to develop test plans, validate test fixtures, and oversee all quality processes.
3) Actively contribute to setting up good company quality processes and goals within the company. Own quality testing before each release.
4) Provide support to the operations team for community bugs and reports.
5) Setting up clear and strict QA guidelines, which help to optimize information flow.
6) Set up QA validation process for various milestones in web development.
7) Working with the team to define acceptance criteria and identify risks.
8) Responsible for effectively maintaining the project Inspection schedule as per the Plan.

Senior Quality Assurance Specialist

1) Planning, implementing, managing, monitoring, and upgrading the clients website.
2) Responding to and troubleshooting all website issues.
3)Identifying and responding to all website security breaches.
4) Conducting content audits to eliminate redundant and/or duplicate information.
5) Ensuring website quality and efficiency by conducting regular test plans.
6) Improving the user experience of the website regularly.
7)Keeping up-to-date with industry best practices and monitoring competitor websites.

Web Maintenance Specialist 

1) Cordinated internal resources and third parties/vendors for the flawless execution of projects Ensure that all projects are delivered on-time, within scope .
2) Developed project scopes and objectives, involving all relevant technical feasibility Ensure resource availability and allocation.
3) Developed a detailed project plan to track progress Use appropriate verification techniques to manage changes in project scope.
4) Been involved in the design management, delivery, quality, time, cost and handover of these key packages.
5) Overseeing and executing the tasks associated with the management of projects.
6) Preparing project status reports for clients, management and team members.
7) Tracking project progress (goals, schedule and budget) and generating status reports.
8) Promoting and coordinating project risk reviews.

Project Manager

Geelani Consultancy and Solutions

1) Marketed and launched end to end ERP system in diversified industries. 
2) Expanded the software business with marine certificate management system accross the middle east. 
3) Strategized, marketed and implemented Bio Medical Waste Management Software across 4 regions of Karnataka. 
4) Planned the marketing activity of Classified Web and Mobile Application across 3 states of India with
growth hacking technique which lead to monthly 100k visitors. 
5) Marketed the News Websites in north Karnataka region and implemented more than 50 prominent
News websites. 
6) Assisted in generating International Leads. Helped Geelani Consultancy and Solutions in getting online presence with help of excellent service before and after sale. 
7) Helped to developed marketing strategy for own company and different stores across North Karnataka.

Sales and Marketing Manager 

Job Duties:
1) Developed the project plan, dependencies, and status updates.
2) Highlighted any potential issues, including schedule, resource, cost, and risks; manages to project plan effectively.
3) Proactively communicated milestone dates to project team members 
4) Documentations, reviews and ensures that all quality and change control standards are met.
5) Identification, design, development and implementation of assigned projects.



Professional Summary 

1) Managed more than 450+ organizational websites and 50+ Media/News websites.
2) Simultaneously led two large scale projects with a collective budget of INR 100K both of which were
completed on time.
3) Worked closely with executive, engineering, marketing, product, and sales teams to define the
scope of each project and the schedule of deliverable.
4) Led the development of Pathshala (School Management System) and Arogyamitra (Bio-Medical Waste Management System).
5) Drove team success through shared vision and recognition of quality performance.
6) Introduced tools and technologies that increased the team's efficiency and reduced chances of errors.

1) Designed websites using WordPress
2) Prepared website proposals to present to the clients.
3) Provided technical support to the clients.
4) Customized themes to meet clients' requirements.
5) Managed a user guide to help clients understandsite features and management of website to
increase UI/UX.
6) Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.

Website Developer

Experienced professional seamlessly blending Project Management and Quality Assurance. With management in my blood, I bring a natural knack for leading teams through agile projects, ensuring timely delivery and exceptional quality. Let's connect to infuse my results-driven mindset into your dynamic projects!

#ProjectManagement #QualityAssurance #Agile #ResultsDriven #ManagementInMyBlood

taplio

The Battle

Rachael Leigh

Shams Tabriz Mohammedali Asadullah

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?