I have worked with Clients as a Social Media Marketing Specialist in following niches:

• EdTech
• Fitness and Wellness
• E-commerce 
• Retail 
• Designing and 3D Modelling 

The services I provided these clients include

• LinkedIn and Instagram Profile Audit and Optimization
• Market Research
• Ideating Content Ideas 
• Content Strategy
• Content Creation
• Community Building 
• End to End Management 
• Facebook Ads for Lead Generation and Brand Awareness
• E-mail Marketing

Social Media Marketing Specialist

I have written various types of content for the clients I have worked with. 

For these clients I provided services like

• Keyword Research
• Content Audit
• Content Strategy
• Content Curation
• Research
• Editing

The type of contents that I wrote for my clients include:

• Long form Blog Posts ( SEO Optimised)
• Articles
• Social Media Content
• E-mail Copy
• Ad Copy
• Web Copy

The Niches I have worked in include

• Marketing
• Finance
• Technology
• Psychological Counseling
• Pet and Animals
• Beauty and Lifestyle

Copywriter

SackBerry

• As a Creative Copywriter, I have ghostwritten and managed LinkedIn and Instagram accounts for several clients. I also wrote web copy and PR copy for clients. 

• The clientele I served consisted of

1. Founders featured in Shark Tank India
2. Founders of soonicorns
3. Angel Investors
4. Entrepreneurs
5. Coaches 

• The niches I have written for: Retail, InsureTech,  Startups and Entrepreneurship, FinTech, Fashion, Sales, Marketing, UX Designing, Fundraising, Neuroscience, healthcare  etc.

• As a creative copywriter, I was entrusted with following responsibilities:

1. Doing competitor research

2. Ideating content ideas and pitching them to clients. 

3. Conducting client meetings and taking briefs from them.

4. Creating a content strategy and engagement strategy for clients. 

5. Writing thought leadership content for clients.

6. Managing and growing clients' LinkedIn and Instagram accounts organically.

7. Writing video scripts

8. Collaborating with cross functional teams such as graphic designer and video editor for seamless execution and achieving desired results. 

9. Maintaining all the data in a Google sheet and creating monthly reports.

10. Presenting the reports to clients and taking their feedback to improve the strategy.

Creative Copywriter

TrendyWebs

• As a social media marketing intern, I created content strategy and engagement strategy for the clients. 

• I created an e-mail marketing campaign for a client to launch his course. 

• Helped the clients build a community through organic growth. 

• Managed a lead generation campaign for a client. 

• Coordinated with the graphic designer to bring out the best vision for the social media designs created for the clients.

• Wrote LinkedIn content, Instagram content and YouTube video scripts for clients.

Social Media Marketing Intern

Archtop Media

• Did ghostwriting for long form articles and blog posts for various niches. 

• I did keyword research for the content. 

• The niches include Marketing, Finance, Gaming and Home Appliances.

• Wrote copy for the FAQ sections of various websites.

Content Writer

On a mission to help busy Founders and Coaches build Personal Brand on LinkedIn & Instagram through Storytelling & Copywriting | Top Storytelling Voice | Top Social Media Marketing Voice | Personal Branding Strategist |

Are you a founder, CEO or coach who wants to:

- Build brand awareness and sell your product 
- Grow your email list and newsletter subscribers
- Build credibility and authority on LinkedIn and Instagram 

But you lack the time to:

- Study the algorithms
- Know what type content perform well
- Create strategies that can give you fruitful results

Then don't you worry! I've got you covered.

Hi! I am Rachana.

I'm a personal branding strategist and copywriter who loves to write copy and content. 

Here are the services I provide:

- Content strategy 
- Engagement strategy 
- Copywriting and content writing 
- Lead generation through organic marketing 
- 1:1 consultations if you want to do it all yourself 

All you need to do is get in touch with me via DM or through the link in my featured section.

Rachana Shinde

Tata STRIVE

> Overseeing the daily operations and governance of 40+ skill development centers funded by 50+ partners, coordinating with center teams, operations units, and all organizational verticals to train over 10,000 students annually across 20+ states.

> Conducting in-depth research daily to optimize operations, develop innovative skill development models, and shape organizational strategy through data-driven insights.

> Leading the TajSATS Advanced Diploma in Hospitality project, managing the end-to-end implementation across five locations for 100 students in collaboration with Tata STRIVE, TajSATS, and THSC, ensuring seamless execution and continuous improvement.

Associate Lead Governance & Monitoring 

Ministry of Skill Development and Entrepreneurship, India

> Steered District Skill Committee (DSC) and liaised with line departments to achieve over 50% improvement in its functional efficiency, ensuring seamless convergence of skill development efforts among line departments

> Devised District Skill Development Plan (DSDP), conceived strategic projects, and authored critical reports via collaborative consultations with district, state, and national-level institutions, resulting in the successful delivery of key initiatives

> Designed, organized, and executed the innovative 'IBM SkillsBuild project’ through collaboration with CSRBOX, empowering 2,000 students across 15 educational institutions with improved digital learning and job-readiness skills

Mahatma Gandhi National Fellow

Morningstar

> Analyzed and extracted useful information from the previous Second Party Opinion Reports of 
green/social/sustainability bonds for improving the efficiency of the report writing process.

> Engaged with various team members to understand the current process, ideating the 
software/tool to automate the process and building prototype for preliminary use.

ESG Research Intern

Thakur Institute of Aviation Technology - India

> Conducted lectures, demonstrations, and workshops for Aircraft Maintenance Engineering students

> Swiftly promoted as Assistant Examination Controller, actively aligning departmental processes with DGCA standards

Instructor and Assistant Examination Controller

Jet Airways India Limited

> Performed maintenance checks on various aircraft models, including Boeing 737, Boeing 777, Airbus ATR, Airbus A330, working collaboratively with a team of mechanics to ensure safe and on-time operations.

Aircraft Maintenance Technician

I am a passionate public policy professional dedicated to driving transformative societal change through strategic analysis, planning, and implementation of large-scale developmental projects. Currently, I am part of the Monitoring and Governance team at Tata STRIVE, overseeing the operations of skill development and entrepreneurship initiatives, involving 400+ employees, with a focus on empowering youth through sustainable livelihood opportunities.

My journey spans diverse fields, from ensuring safety and on-time maintenance services in aviation as an Aircraft Maintenance Technician at Jet Airways to nurturing future engineers as an educator at the Thakur Institute of Aviation Technology. I pursued a master’s in industrial psychology and conducted impactful research at IIT Bombay and IIM Lucknow, refining my expertise in public policy and governance.

As a Mahatma Gandhi National Fellow, I collaborated with government departments in Mizoram, spearheading grassroots projects, analyzing policies, and developing sustainable solutions in the field of agriculture, education and skill development that directly impacted local communities.

With a deep commitment to public policy and its potential to uplift millions, I strive to create and implement innovative solutions and foster partnerships that drive meaningful development. Let’s connect to collaborate on shaping a brighter future for all - #Developed_India@2047.

Reach out to me at: ajinkya.madkaikar@gmail.com

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Rachana Shinde

Ajinkya Madkaikar

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