I have worked with Clients as a Social Media Marketing Specialist in following niches:

• EdTech
• Fitness and Wellness
• E-commerce 
• Retail 
• Designing and 3D Modelling 

The services I provided these clients include

• LinkedIn and Instagram Profile Audit and Optimization
• Market Research
• Ideating Content Ideas 
• Content Strategy
• Content Creation
• Community Building 
• End to End Management 
• Facebook Ads for Lead Generation and Brand Awareness
• E-mail Marketing

Social Media Marketing Specialist

I have written various types of content for the clients I have worked with. 

For these clients I provided services like

• Keyword Research
• Content Audit
• Content Strategy
• Content Curation
• Research
• Editing

The type of contents that I wrote for my clients include:

• Long form Blog Posts ( SEO Optimised)
• Articles
• Social Media Content
• E-mail Copy
• Ad Copy
• Web Copy

The Niches I have worked in include

• Marketing
• Finance
• Technology
• Psychological Counseling
• Pet and Animals
• Beauty and Lifestyle

Copywriter

SackBerry

• As a Creative Copywriter, I have ghostwritten and managed LinkedIn and Instagram accounts for several clients. I also wrote web copy and PR copy for clients. 

• The clientele I served consisted of

1. Founders featured in Shark Tank India
2. Founders of soonicorns
3. Angel Investors
4. Entrepreneurs
5. Coaches 

• The niches I have written for: Retail, InsureTech,  Startups and Entrepreneurship, FinTech, Fashion, Sales, Marketing, UX Designing, Fundraising, Neuroscience, healthcare  etc.

• As a creative copywriter, I was entrusted with following responsibilities:

1. Doing competitor research

2. Ideating content ideas and pitching them to clients. 

3. Conducting client meetings and taking briefs from them.

4. Creating a content strategy and engagement strategy for clients. 

5. Writing thought leadership content for clients.

6. Managing and growing clients' LinkedIn and Instagram accounts organically.

7. Writing video scripts

8. Collaborating with cross functional teams such as graphic designer and video editor for seamless execution and achieving desired results. 

9. Maintaining all the data in a Google sheet and creating monthly reports.

10. Presenting the reports to clients and taking their feedback to improve the strategy.

Creative Copywriter

TrendyWebs

• As a social media marketing intern, I created content strategy and engagement strategy for the clients. 

• I created an e-mail marketing campaign for a client to launch his course. 

• Helped the clients build a community through organic growth. 

• Managed a lead generation campaign for a client. 

• Coordinated with the graphic designer to bring out the best vision for the social media designs created for the clients.

• Wrote LinkedIn content, Instagram content and YouTube video scripts for clients.

Social Media Marketing Intern

Archtop Media

• Did ghostwriting for long form articles and blog posts for various niches. 

• I did keyword research for the content. 

• The niches include Marketing, Finance, Gaming and Home Appliances.

• Wrote copy for the FAQ sections of various websites.

Content Writer

On a mission to help busy Founders and Coaches build Personal Brand on LinkedIn & Instagram through Storytelling & Copywriting | Top Storytelling Voice | Top Social Media Marketing Voice | Personal Branding Strategist |

Are you a founder, CEO or coach who wants to:

- Build brand awareness and sell your product 
- Grow your email list and newsletter subscribers
- Build credibility and authority on LinkedIn and Instagram 

But you lack the time to:

- Study the algorithms
- Know what type content perform well
- Create strategies that can give you fruitful results

Then don't you worry! I've got you covered.

Hi! I am Rachana.

I'm a personal branding strategist and copywriter who loves to write copy and content. 

Here are the services I provide:

- Content strategy 
- Engagement strategy 
- Copywriting and content writing 
- Lead generation through organic marketing 
- 1:1 consultations if you want to do it all yourself 

All you need to do is get in touch with me via DM or through the link in my featured section.

Rachana Shinde

Databricks

Customer Enablement Marketing Specialist

Ranosys

- Achieved KPIs: MQLs, SQLs, SQO, and new logo wins across APAC & US
- Assisted pre-sales activities, improving lead qualification for better sales opportunities

Content & Digital Marketing
- Developed TOFU, MOFU, and BOFU content strategies for Salesforce, Adobe, OutSystems, and Shopify Plus, driving a 35% YoY website traffic increase
- Optimized webpages for SEO; ranked Salesforce & AEM keywords on SERP's first page for Ranosys.
- Skilled in WordPress, AEM, HubSpot CMS; used Google Analytics, Search Console, and SEMRush for performance tracking and strategy refinement
- Conducted content audits, keyword research, and competitive analysis to boost organic traffic.
- Produced APAC & US-specific customer stories, case studies, and testimonials
- Enhanced content reach through A/B testing and email marketing using Marketo, HubSpot, and Pardot
- Managed paid campaigns via Meta Ads, Google Ads, and LinkedIn Ads; increased engagement by 40% across social platforms

Event Marketing
- Led 20+ events, including Meet Magento Singapore, Adobe Summit & Dreamforce
- Enhanced engagement with email nurture campaigns, LinkedIn outreach, and targeted social media marketing
- Collaborated with partners and used tools like Lusha and Sales Navigator to identify and engage prospects

Partner Alliance Management
- Built alliances with Salesforce, Adobe, OutSystems, and Shopify AEs across APAC & US to drive co-marketing and lead generation
- Coordinated with partner sales teams to create tailored collateral and Go-to-Market strategies
- Organized partner-led events and co-authored whitepapers and blogs to showcase solutions and integrations
- Managed partner portals & PRMs, supporting partner alignment and enablement
- Drafted award submissions, winning partner and industry accolades

MarTech/Email Marketing
- Planned & executed campaigns using Adobe Marketo, Pardot, and HubSpot, driving lead engagement
- Reported on campaign performance metrics (CTR, ROI) to guide strategy improvements

Assistant Manager - Marketing

Lead - Marketing & Creative Strategy

Cyfuture India Pvt Ltd

Senior Marketing Strategist - Content, Digital & Social

Henfruit.in

CricPlex

Editor

Global Expansion Research 

Published a report for 20 medical equipment and global statistics. The report included the introduction of the equipments, the CAGR of the equipments, its growth in sale in a given region, and the top companies manufacturing such equipment. 
The report was published by GER.

Research Analyst- Intern

PepsiCo

Pursued major project for 3 months at PEPSICO, ORISSA plant and presented a report on STUDY OF MICROBIOLOGICAL PARAMETERS IN BEVERAGE INDUSTRY.

Summer Intern

National Institute of Technology Rourkela

Pursued a summer internship for 45 days at NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELA, ORISSA and presented a report on IDENTIFICATION OF NOVEL PLURIPOTENT PROTEINS INVOLVED IN REPROGRAMMING OF MALE GERMLINE STEM CELLS (GSCS) INTO MULTIPOTENT ADULT GERMLINE STEM CELLS (MAGS) CELLS BY NETWORK ANALYSIS.

 PUROSHOTTAMDAS SAVITRIDEVI CANCER CARE AND RESEARCH CENTRE

Pursued a summer internship for 45 days at Puroshottamdas Savitridevi Cancer Care and Research Centre, Agra and presented a report on A ‘RETROSPECTIVE ANALYSIS OF BREAST CANCER SUBTYPES BASED ON ER/PR, HER2/NEU AND HISTOPATHOLOGY REPORTS AT PUROSHOTTAMDAS SAVITRI DEVI CANCER CARE AND RESEARCH CENTRE, AGRA’

Research Intern

As a seasoned writer, digital marketer, and communications specialist, I assist enterprises with their global branding and marketing goals by making optimal use of my accumulated expertise, all digital and social media channels and effectively collaborating with partner marketers to positively impact offline and online marketing ROI. My experience is anchored in a fusion of creativity and data-driven marketing strategies tailored to diverse business industries. 

At Ranosys, I lead and manage a multifaceted marketing effort encompassing content marketing, social media marketing, channel marketing, email marketing, brand marketing, account-based marketing, and more. My unwavering commitment is centered on consistently delivering impactful results, strategically guiding the company's growth trajectory, and fostering its continued success.

taplio

The Battle

Rachana Shinde

Anushka Agarwal

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