I have worked with Clients as a Social Media Marketing Specialist in following niches:

• EdTech
• Fitness and Wellness
• E-commerce 
• Retail 
• Designing and 3D Modelling 

The services I provided these clients include

• LinkedIn and Instagram Profile Audit and Optimization
• Market Research
• Ideating Content Ideas 
• Content Strategy
• Content Creation
• Community Building 
• End to End Management 
• Facebook Ads for Lead Generation and Brand Awareness
• E-mail Marketing

Social Media Marketing Specialist

I have written various types of content for the clients I have worked with. 

For these clients I provided services like

• Keyword Research
• Content Audit
• Content Strategy
• Content Curation
• Research
• Editing

The type of contents that I wrote for my clients include:

• Long form Blog Posts ( SEO Optimised)
• Articles
• Social Media Content
• E-mail Copy
• Ad Copy
• Web Copy

The Niches I have worked in include

• Marketing
• Finance
• Technology
• Psychological Counseling
• Pet and Animals
• Beauty and Lifestyle

Copywriter

SackBerry

• As a Creative Copywriter, I have ghostwritten and managed LinkedIn and Instagram accounts for several clients. I also wrote web copy and PR copy for clients. 

• The clientele I served consisted of

1. Founders featured in Shark Tank India
2. Founders of soonicorns
3. Angel Investors
4. Entrepreneurs
5. Coaches 

• The niches I have written for: Retail, InsureTech,  Startups and Entrepreneurship, FinTech, Fashion, Sales, Marketing, UX Designing, Fundraising, Neuroscience, healthcare  etc.

• As a creative copywriter, I was entrusted with following responsibilities:

1. Doing competitor research

2. Ideating content ideas and pitching them to clients. 

3. Conducting client meetings and taking briefs from them.

4. Creating a content strategy and engagement strategy for clients. 

5. Writing thought leadership content for clients.

6. Managing and growing clients' LinkedIn and Instagram accounts organically.

7. Writing video scripts

8. Collaborating with cross functional teams such as graphic designer and video editor for seamless execution and achieving desired results. 

9. Maintaining all the data in a Google sheet and creating monthly reports.

10. Presenting the reports to clients and taking their feedback to improve the strategy.

Creative Copywriter

TrendyWebs

• As a social media marketing intern, I created content strategy and engagement strategy for the clients. 

• I created an e-mail marketing campaign for a client to launch his course. 

• Helped the clients build a community through organic growth. 

• Managed a lead generation campaign for a client. 

• Coordinated with the graphic designer to bring out the best vision for the social media designs created for the clients.

• Wrote LinkedIn content, Instagram content and YouTube video scripts for clients.

Social Media Marketing Intern

Archtop Media

• Did ghostwriting for long form articles and blog posts for various niches. 

• I did keyword research for the content. 

• The niches include Marketing, Finance, Gaming and Home Appliances.

• Wrote copy for the FAQ sections of various websites.

Content Writer

On a mission to help busy Founders and Coaches build Personal Brand on LinkedIn & Instagram through Storytelling & Copywriting | Top Storytelling Voice | Top Social Media Marketing Voice | Personal Branding Strategist |

Are you a founder, CEO or coach who wants to:

- Build brand awareness and sell your product 
- Grow your email list and newsletter subscribers
- Build credibility and authority on LinkedIn and Instagram 

But you lack the time to:

- Study the algorithms
- Know what type content perform well
- Create strategies that can give you fruitful results

Then don't you worry! I've got you covered.

Hi! I am Rachana.

I'm a personal branding strategist and copywriter who loves to write copy and content. 

Here are the services I provide:

- Content strategy 
- Engagement strategy 
- Copywriting and content writing 
- Lead generation through organic marketing 
- 1:1 consultations if you want to do it all yourself 

All you need to do is get in touch with me via DM or through the link in my featured section.

Rachana Shinde

Innodata Inc.

• Specializing in Generative AI (GenAI) model enhancement by analysing output datasets and implementing fine-tuning strategies to improve machine learning model accuracy, natural language processing (NLP) capabilities, and overall performance.
• Engaged in text generation evaluation for images, leading efforts to analyse and refine image-to-text generation models, driving improvements in descriptive accuracy, contextual understanding, and alignment with user intent.
• Contributed to AI enhancement projects, including safety compliance, chart interpretation, and search summarization by leveraging data annotation, content evaluation, and quality assessment to improve model accuracy, reliability, and performance.

Analyst - AI/LLM Practice

• Crafted compelling Statements of Purpose, Letters of Recommendation, Personal Statements, Visa SoP, Visa Rejection
SoP/Justification Letters, and Scholarship Essays, resulting in a 95% success rate in university admissions and VISA approvals.
• Wrote ATS-friendly Resume and CVs to help clients stand out in the competitive job market.
• Collaborated with reputable agencies such as Write Right, College Pond and Imperial Overseas Education Consultants and Leap Scholar to provide top-
notch writing and editing services to their clients.
• Stayed updated on global education trends, university program specifics, and scholarship opportunities to provide accurate and relevant
content.
• Skillfully managed client communication, effectively assessing their needs, and delivering tailored solutions accordingly.

Writer

NVIDIA

• Expertise in Automatic Speech Recognition (ASR), Open-Source Data Models, Data Security (Web Licensing), and GeForce RTX Graphics Card technologies.
• Performed segment labelling for autonomous vehicle machine training as part of NVIDIA DRIVE™ collaboration with Mercedes Benz, contributing to enhanced recognition and decision-making capabilities.
• Evaluated and segmented website content for CC-Commercial Multimodal projects to improve content reusability, ensure compliance, and enhance web licensing security.
• Managed text-to-speech (TTS) data collection for English language models, ensuring accurate and high-quality speech synthesis data.
• Performed RTX text labelling to enhance text recognition, intent detection, and gaming accessibility by enabling multilingual word identification and translation; additionally, executed dense captioning for warehouse videos, providing detailed annotations to support machine learning model training.

Associate Prompt Engineer

Chic Life Edition 

• Conceptualising the website's content strategy.
• Responsible for the initial round of creating content for the website.
• Hiring and supervising interns working under various teams.
• Conducting market research for business development.
• Supervising the Creative Team to see if weekly targets are achieved.
• Networking in order to drive organic traffic to the website.

Head of Content and Branding

ThePlaybook

• Shaping budding writers by mentoring them effectively.
• Motivating students to read and write, and trigger their imagination through fun activities.
• Monitoring their progress through interactive class assignments and homework.

Creative Writing Mentor

Utter

• Undergoing intensive training for teaching conversational fluency to ESL (English  as a second Language) learners.  
• Conducting live tutoring sessions with Utter’s learners across different grades of  fluency on an array of topics ranging from grammar to everyday conversation.   
• Using Utter’s unique teaching approaches and features to deliver strong learning outcomes.
• Creating digital assessment sheets for learners to test their performance.

English Tutor

SproutingWings

• Wrote creative content as per the company requirements.
• Developed multiple job description modules.

Content Developer

CodeBinary Initiatives

• Developed and updated learning modules to meet the learning requirement of the students.
• Generated original web content to represent and boost the presence of company branding.
• Created, reviewed, conducted periodic check and updated the website content periodically.
• Was actively involved in the hiring process of the same domain by conducting interviews and shortlisting candidates.

I’m a writer my love for language has lead me to currently work in the AI/LLM space where I evaluate GenAI model outputs, annotate data, and fine-tune models for improved performance in image-to-text generation, speech recognition, and NLP tasks. My experience at NVIDIA and Innodata has sharpened my eye for language quality, coherence, and intent which I bring into every piece I write. 

Alongside this, I specialize in crafting compelling Statements of Purpose (SoPs), Resumes, Letters of Recommendation, and other academic and professional documents that have helped clients achieve a 95%+ success rate in admissions and visa approvals.

Whether you’re a student aiming for your dream university or a company building smarter AI systems, I combine a love for language with a strong analytical mindset to deliver results that matter.

Let’s connect if you need:
	•	A powerful, personalized SoP or resume
	•	Expert writing for academic and professional needs. (Blogs, websites, brochures)
	•	A writer with deep NLP/GenAI insight for AI content evaluation and prompt engineering. 


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Rachana Shinde

Trishita Chatterjee

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