Rachel Wright

thewright.site

Your freelance partner for: 
◾ Event Strategy & Design
◾ Event Coordination 
◾ Event Moderation

Freelance Event Design, Coordination & Moderation

Celbretti 

I leveraged Design Thinking to start a luxe picnic service and transformed it into an events agency. Clients included: HelloFresh, Zalando, HubSpot, BCG, and more

Founder & Events Organizer

Flix

- Optimized HR knowledge management through the design and launch of a SharePoint hub, centralizing HR resources for 80+ employees across 19 markets (2,000+ visits over 6 months).

- Creation of Flix Benefits Hub (SharePoint) providing 3,000 Flixies in 19 markets with an overview of their global & local benefits.

Senior HR Project Manager & Communications Specialist

SkaleUp

- Led financial strategy & restructuring during a liquidity crisis within the agency, minimizing operational costs while maintaining service delivery.

Interim CEO

- Created a performance management framework that lead to the redistribution of work to high-performing team members, resulting in improved efficiency and customer satisfaction.

- Saved the CEO 15 hours/ week from the first month of employment by completely taking over agency recruitment work. Defined the recruiting process/ templates; actively sourced 20 team members (including 3 Head profiles).

Head of People Operations

Zalando

- Served as PMO and Communications Lead for the 2018 Performance Management Cycle. Efforts supported 90% of employees gathering 3+ pieces of feedback, laying the foundation for better quality feedback and performance decisions.

- Contributed to hitting a company-wide OKR with the delivery of an internal communications campaign which resulted in 70% of employees reporting that they understood the connection between strategy and the updated company values after one quarter.

HR Project Manager & Communications Specialist

Managed the delivery of creative projects with a focus on Employer Branding activations.

Global Project Manager - Creative Lab

media consulta: world of ideas!

- Led a cross-functional team to deliver two Europe-wide awareness campaigns for the European Commission's Directorate-General for Enlargement, each with a budget of over €1 million. 

- Wrote new business pitches in response to tenders, securing two successful pitches worth a total of €2.5 million.

Account Manager & PR Consultant

Helping teams connect with creative & convenient events in Berlin.

Great events don’t just happen - they’re designed! 



In a digital-first world, I believe face-to-face moments still hold unmatched power. 
I craft in-person events that bring people together in meaningful, memorable ways—each one rooted in purpose and shaped by the unique culture and goals of the team behind it.

Guided by Design Thinking and fueled by curiosity, I blend my background in communications and HR with creative inspiration from art, cities, and human connection. 

The result? 

Events that feel intentional, inspiring, and perfectly aligned with your vision.

Here are the ways I can help you:

▪ Event Design & Strategy
▪ Event Coordination
▪ Event Moderation

Interested? Check out my website for client stories and more details about my services and prices.

Founder & Managing Director

Are you looking for a way to connect and celebrate with your team in Berlin? 
Check out celbretti.com for catered team event formats that are memorable & convenient.

Employed.world

Help designers navigate career changes through:

- Cultivating a deep understanding of their strengths and growth areas
- Cultivating awareness of internal landscapes and external circumstances
- Clarifying desired career direction
- Assessing and enhancing their job application package
- Practicing the art of interviewing and persuasion
- Understanding and addressing emotional and behavioral roadblocks along the way

Career Mentor & Coach

In a rapidly changing world, individuals often face real-life challenges and uncertainties. While a shifting environment may incite fear, it also presents opportunities for profound growth. A few years ago, during such volatile times, I felt compelled to dive into the unknown, personally exploring the depths of change. Now, having navigated through it, I see my purpose as supporting those ready to venture into these uncharted territories. I aim to help them discover their own empowerment and navigate their paths with awareness and confidence.

As a coach, my role is to guide people in their careers and personal lives, assisting them in finding their unique ways to navigate and thrive amidst life's uncertainties.

Design Mentor | Transformational Coach

Contentful

Design Team Management:
- Facilitated the hiring process for designers and design managers, assessing hiring needs and improving the process along the way
- Through time, led designers across Growth, Developer Experience, Modular Content, Pricing, Packaging and Payment product lines
- Provided ongoing coaching and development for direct reports through weekly, monthly, and quarterly coaching sessions
- Empowered designers to work autonomously and address systemic challenges, such as improving workflow with limited resources
- Collaborated with other design managers to establish and prioritize a design operations roadmap, continuously improving operations to meet current and future organizational needs

Strategic Input:
- Collaborated closely with GPMs and the Director of Engineers to develop product line strategies and translate them into actionable plans
- Worked collaboratively with cross-functional teams to ensure strategies were successfully implemented
- Collaborated with teams to understand and improve overall team health

Contributing to Company Culture:
- Served as a mentor for individuals outside of the product department
- Acted as a coach in company leadership training sessions
- Established a women’s leadership circle within the company
- Organized and facilitated the bi-weekly Manager Learning Circle, interviewing managers to understand their needs and iterating on the format for optimal engagement and participation.

Senior Product Design Manager

Team Management:
- Led the entire product design team of 8
- Developed and implemented customized coaching plans for each designer
- Conducted weekly performance and career development coaching for direct reports
- Established team purpose and goals aligned with business needs
- Implemented cross-team design processes and redesigned team rituals for improved efficiency, communication, and outcomes
- Created and currently implementing job levels to enhance career progression
- Collaborated with design and research managers to improve the wider design guild's way of working

Relationship Building:
- Built strong relationships with brand marketing team to ensure alignment between departments for the rebrand effort
- Mentored marketing web designer to systematically implement the rebrand effort

Design Initiatives:
- Directed visual design direction in the rebranding effort
- Coached and guided designers to lead cross-team design initiatives
- Continuously championed for the Contentful design system, resulting in layout standardization and font unification in the past quarter

Product Design Manager

ZHEN Creative Directions

Brand Identity:
- Conducted thorough client needs assessment to develop appropriate brand strategies
- Designed elegant and recognizable visual assets for brand identity
- Developed brand guidelines to ensure consistency in future brand applications

Interior Branding + Wayfinding:
- Collaborated with interior designers to create effective interior branding and wayfinding systems for corporate offices, retail, and residential spaces

Web Design:
- Designed accessible website architectures to ensure ease of use for all users
- Worked closely with developers to ensure user-friendly UI designs were translated effectively into functional websites

Editorial + Communication:
- Developed effective layout strategies for various types of communication materials, including marketing collateral, data visualizations, and infographics

Owner / Art Director

Zalando SE

Leadership:
- Led a team of 12 designers to success by creating and implementing individualized development and coaching plans for each team member.
- Aligned team goals with the business needs to ensure a cohesive approach towards achieving objectives.
- Built strong relationships with stakeholders to understand their needs and address concerns effectively.
- Improved communication between teams by identifying and bridging process gaps.
- Managed projects with flexibility, while still delivering on time.

Brand Identity & Communication:
- Worked collaboratively with brand strategy and corporate communications to streamline brand architecture and create compelling brand identities and communication campaigns.
- Renewed guidelines to help the design team stay on brand and aligned with company vision.
- Oversaw content and delivery of large projects in customer and internal communication as well as brand collaboration, ensuring that each project met the required standards of quality and effectiveness.
- Led initiatives to improve customer experience around product packaging by developing innovative solutions that enhanced the brand image while providing value to the customer.

Automation:
- Identified and evaluated manual processes within the design team's workflow
- Developed and implemented automated solutions to streamline production of graphic assets, reducing production time from days to minutes
- Improved output accuracy and eliminated the need for manual revisions, resulting in increased efficiency and productivity

Senior Art Director - Lead Design

Wimdu

Brand and Marketing Design:
- Communicated the company's philosophies and services through thoughtful and elegant design
- Developed and implemented corporate identity, set standards and ensured brand consistency
- Created insightful infographics for press and marketing purposes
- Streamlined work processes and bridged communication gaps to improve efficiency
- Led and mentored junior designers to improve their skills and knowledge

Product Design:
- Constantly improved the product design from a user-centered perspective
- Optimized the mobile experience to enhance usability and accessibility
- Ensured design consistency across all platforms and features
- Built prototypes for new features to test and iterate designs
- Designed effective landing pages to improve user engagement and conversion rates

Senior Designer

B+H Architects

Corporate Identity + Marketing:
Led and directed a team of designers to develop and produce sophisticated corporate marketing materials, such as internal branding initiatives, custom proposals, and award submissions.

Design Consultant / Team Manager

52 Pick-up

Designed various promotional material for a variety of real estate developers, and restaurants.

Graphic Designer (contract)

CARGO Cosmetics

Freelance Illustrator, work include: Fall 2008 eyeshadow palettes, Los Angeles Colour Palette, Safari.

Freelance Illustrator/Graphic Designer

Internal + External Communication:
Designed internal and external marketing materials, award submissions, brochures, event invitations, and presentations

Graphic Designer

Over the past 16 years, I've had the pleasure of working with companies at various stages of growth and discovered my passion for cultivating high-performing teams that value critical thinking and autonomy.

As a design leader, I believe in empowering designers to challenge strategic decisions, express their design decisions, and think independently. By using situational leadership techniques, I practice identifying each designer's individual needs and provide guidance or space for exploration as needed.

Creating a supportive work environment is crucial for success, and I work closely with other leaders in the organization to promote inclusivity, establish clear processes and structures, and remove any unnecessary work.

What I love most about my work is helping people discover their own path of growth through cultivating awareness, openness, and discernment. Currently, I'm summarizing my learnings into a format that could potentially help others who are passionate about these topics.

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Rachel Wright

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