Let’s rewrite your website | website copywriter for service providers & B2B businesses | are your web words working?

When someone says they visited your website, do you think, “oh no”?

If your website has old content you don’t want people to find, prevents you from wanting to expand your brand’s visibility, and fails to bring in leads, let’s do something about that. 

Here’s a little about how I work: 

🧩 Start with strategy: Rushing into a rewrite won’t deliver the results we want. We’ll map our approach first. Depending on your website, I’ll put together a quick roadmap or run a content audit to define what your site needs and which steps to prioritize. You’ll get a strategic document that we can use together or you can hand to an in-house writer. 

💻 Focused on websites: I’m an industry-generalist and marketing channel-specialist. Website strategy is my bread and butter — this is basically all I think about. (It’s a little unhealthy.)

🏗️ Wireframed writing: It’s hard to see the potential in a flat word doc. I lay things out in Figma or Google Docs to help your team internalize the vision. (Button here, heading there, 3 columns, a callout box…)

💭 Tuned into the industry: I’ve been the go-to marketer for many marketers, who market to marketers. That means sharing Zoom rooms with smart strategists and talking about things like GEO months before it was cool.

Want to be the next smart person I share a Zoom room with?

Check out my work & results (rachelalvarado.super.site) or skip the formalities and send a DM :)

Rachel Ciervo

Declan Davey

Declan Davey Ltd

• Contract/freelance copywriter for 35+ health sector businesses to date in the US, UK, Europe, and Australia. This includes smaller brands, medium-sized companies, and billion-dollar enterprises. Clients include Teladoc, Nutravita, Aktiia, easyGym, Homeward Health, Avaana, and Carewell. Particular expertise within healthcare, nutrition, and wellness.
• Key skills: copywriting, content strategy, SEO, email & SMS marketing.

Health Copywriter 

Homeward

Temp 6-month contract:
• Created direct mail, email, SMS, brochure, and website content to support lifecycle marketing and provider channels
• Wrote persuasive copy that communicates the benefits of Homeward’s Care Navigation product, specific care pathways, and preventive screenings
• Studied patient demographics, concerns, needs, and preferences to tailor messaging effectively
• Collaborated with marketing and cross-functional teams

Senior Healthcare Copywriter 

PaleoHacks 

• Generated record levels of email and SMS marketing revenue for the company
• Managed multiple email lists and SMS lists within the group of PaleoHacks brands, driving sales of supplements, cookbooks, cookware, and food products
• Directed the cross-brand email and SMS content strategy 
• Supervised marketing team members
• Key stakeholder for lead generation and offer selection
• Led copy testing efforts to develop new marketing materials
• Partnered with affiliates and sponsors to build further revenue streams
• Analyzed and reported the performance of marketing campaigns
• Monitored deliverability and ongoing list hygiene efforts

Lifecycle Marketing Manager (Email & SMS)

• Managed three email lists within the group of PaleoHacks brands
• Analyzed and reported the performance of marketing campaigns
• Monitored deliverability and ongoing list hygiene efforts

Email Marketing Manager

Teladoc Health UK

Copywriter

Aktiia

Avaana

Nutravita Ltd

Amazon

• Management of a self-publishing business on Amazon. Products sold in the USA, Europe, and Asia.
• Key skills: sales, market research, design, supervision of Virtual Assistants.

Ecommerce Business Owner

BUKMEDIA LTD

• Agency copywriter. B2B and B2C projects included email campaigns, landing pages, and FB ads. 
• Key skills: copywriting, persuasion, time management

Dr Cheryl Rezek

• Collaboration with Dr Cheryl Rezek (Consultant Psychologist) to write content for books promoting mental health via mindfulness meditation.
• ‘Mindfulness for Carers,’ published with Jessica Kingsley Publications: https://www.amazon.co.uk/Mindfulness-Carers-Demands-Caregiving-Yourself/dp/1849056544/
• ‘Quit Smoking: Sheldon Mindfulness’ published with Sheldon Press:
https://www.amazon.co.uk/Quit-Smoking-Mindfulness-Cheryl-Rezek-ebook/dp/B01BIEYL1A/
• Key skills: creative and empathic writing, idea development, editing, and proofreading.

Health Writer

🔴 Health-sector founders who fail to do this by 2030 risk losing business (and credibility):

As AI content explodes, audiences will be more reluctant to follow faceless, company-led social media accounts and email lists they doubt are run by real humans. Read any marketing report and you'll see the trend - people want authenticity, personality, and trust.

This is even more essential in sensitive fields like health and wellbeing.

Founders who nurture their personal media platforms won’t regret it. Here's why (and how):

People don't follow companies, they follow "tribe leaders." It's wired into our DNA.

Just like you lead with your vision and team management, you can lead with your media.

📈 Scale your personal media over the next 3-5 years and you'll have an enormous advantage. 

95% of health-sector founders haven't doubled down on this (yet) so it's one of the easiest ways to position yourself as the most helpful, relatable, and trustworthy individual in your niche.

The traffic you attract through your personal media will also funnel into your company's growth.

Share insights, wins/challenges, opinions, goals, and real-life experiences.

This is a more logical long-term play than solely publishing through company accounts.

It's also a backup. If your business ever loses traction, you still have a hub of followers interested in whatever you create next. As Kevin Kelly says: build your 1,000 true fans.

- Writing e.g. LinkedIn, X, newsletters
- Audio or video e.g. YouTube, podcasts

Publishing on 2-3 media platforms (without feeling overwhelmed) is ideal.

You don't need to grow to Adam Grant or Joe Wicks levels. Even scaling your socials to 5-10k followers and email list to a thousand subscribers can be a game-changer.

The only problem: building your personal media platforms is a part-time job. So what are your options? 

See below.

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How can I help?

✅ Ghostwriting that aligns with your voice, personality, and values
✅ Consulting to help you plan and execute your personal media growth

Offers & Testimonials: docs.google.com/document/d/1D1yq77_tl8kkuzBeMp3oM7g3VrYIIaHr-YpDEiJWoks

Here are 4 quick things about me:

• Health copywriter: hit the #1 Google website ranking in 2020
• Served as a marketing manager for 7 to 8-figure health/wellness brands
• Previously worked as a psychologist and ran an Amazon business
• Hired as a contractor by startups, mid-sized, and billion $ companies. A mixed bunch!

DM or email copywriter@declandavey.com to say hi! Submission form in the featured section👇

Email Marketing Manager & SMS Marketing Manager

• Managing multiple email lists and SMS lists within the group of PaleoHacks brands, driving sales of supplements, cookbooks, cookware, and food products
• Directing the cross-brand email and SMS content strategy 
• Supervision of email and SMS marketing team members
• Key stakeholder for lead generation and offer selection
• Leading copy testing to develop new marketing materials
• Communicating with affiliates and sponsors to build further revenue streams
• Analyzing and reporting the performance of marketing campaigns
• Monitoring deliverability and ongoing list hygiene efforts

taplio

The Battle

Rachel Ciervo

Declan Davey

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