Let’s rewrite your website | website copywriter for service providers & B2B businesses | are your web words working?

When someone says they visited your website, do you think, “oh no”?

If your website has old content you don’t want people to find, prevents you from wanting to expand your brand’s visibility, and fails to bring in leads, let’s do something about that. 

Here’s a little about how I work: 

🧩 Start with strategy: Rushing into a rewrite won’t deliver the results we want. We’ll map our approach first. Depending on your website, I’ll put together a quick roadmap or run a content audit to define what your site needs and which steps to prioritize. You’ll get a strategic document that we can use together or you can hand to an in-house writer. 

💻 Focused on websites: I’m an industry-generalist and marketing channel-specialist. Website strategy is my bread and butter — this is basically all I think about. (It’s a little unhealthy.)

🏗️ Wireframed writing: It’s hard to see the potential in a flat word doc. I lay things out in Figma or Google Docs to help your team internalize the vision. (Button here, heading there, 3 columns, a callout box…)

💭 Tuned into the industry: I’ve been the go-to marketer for many marketers, who market to marketers. That means sharing Zoom rooms with smart strategists and talking about things like GEO months before it was cool.

Want to be the next smart person I share a Zoom room with?

Check out my work & results (rachelalvarado.super.site) or skip the formalities and send a DM :)

Rachel Ciervo

👑 Web, Marketing, & Design Expert for Advisory and Consulting Firms 👑 Websites driven by marketing expertise 👉 hyperponystudio.com

👋 Hi I'm Manda!

Follow me and ring my 🔔 if you're in the financial services industry and want to learn more about:

👉 Marketing persuasion techniques 
👉 Attracting your ideal clients
👉 Turning those prospects into clients
👉 Professionally presenting your brand 
👉 Creating an EFFECTIVE website
👉 Turning your website into a marketing machine

🔻 🔻 🔻 Want to work together? 🔻 🔻 🔻

I offer complete brand, website, & marketing overhauls for advisory firms and RIAs.

I'll be taking only one new client in 2026, starting in October. Please DM me if you're interested in taking that spot.

👑
Hyper Pony Studio 
Digital marketing for the financial services industry

Manda Szewczyk

If you're getting spam events showing up automatically in your calendar, and you use Google for your email, this is how you stop it:

👉 In Google Calendar, go to your settings
👉 Choose "Event Settings"
👉 Find "Add invitations to my calendar"

And choose either:

✅ Only if the sender is known
or
✅ When I respond to the invitation in email

I also chose to hide declined events so I didn't have to look at the old ones.

🙄 That was driving me crazy....

👑 Websites & Marketing for Financial Advisors & RIAs 👉 Sharing digital marketing tips 🚫 Posts never written by AI

THIS is the kind of innovation I was hoping to see from AI. More of this please!

(Link to the full story in the comments)

Do you have more impressions on your comments than your posts? 

Use it to your advantage!!

🤔 How?

Make sure your headline states VERY clearly what you do and who you help.

🤔 Why? 

Because all of those people looking at your comments are potential clients.

But they won't see your profile or your posts. All they'll see is your picture and your headline (the little blurb next to your pic).

So, you need to make sure your headline...

👉 Says what you do – at the very front. Headlines get cut off (especially on mobile) so don't start with something clever or where you went to college or a hobby. Start with "Financial Advisor" or "Financial Planner" 

👉 Says who you help – again near the front. "Financial advisor helping millenials..." "Financial planner for medical professionals..." 

That way, when someone sees your comment, they ALSO see what you do and who you help.

And, if they are looking for a financial advisor, and they fit your "who we help" target market, chances are they will visit your profile to learn more.

🤔 Does your headline pass the test? Does it clearly state what you do and who you help in the first 40-60 characters?

Am I the only one who can't view posts with PDFs or PDF carousels?

Is this a LinkedIn thing, or a me thing? 

I haven't been able to see them for about a week. They just show up as a grey loading box.

They are working fine on mobile (in the app and the browser), but I can't see them at all when I'm on my laptop. 

I checked Reddit and it looks like it's not just me having this issue.

What about you? 

For those of you who use LinkedIn on a laptop or desktop computer, can you see PDF or PDF carousel posts in your feed?

👑 Websites & Marketing for Financial Advisors & RIAs 👉 Sharing digital marketing tips

Can you see PDF or PDF Carousel Posts in your desktop LinkedIn feed?

taplio

The Battle

Rachel Ciervo

Manda Szewczyk

Followers

Posts

Engagements

Likes

Performance ScoreManda Szewczyk's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rachel Ciervo

Manda Szewczyk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manda Szewczyk's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreManda Szewczyk's LinkedIn Performance