Website copy, blog posts, case studies, and landing pages. If it lives on a website, I write it.

Schedule a call with the link in my header.

Website Copywriter

Del Valle Independent School District

•	Developed students’ skills in reading and writing with engaging ELA lessons.
•	Assessed student growth and used data to make informed decisions about programming. 
•	Built a collaborative community of learners through facilitating team building activities and lessons on growth mindset, mindfulness and self-management skills.

Elementary Teacher

Bristol Public Schools

•	Managed a caseload of 11 students with diverse needs and academic/social/behavioral goals.
•	Designed and implemented a comprehensive behavior support program for elementary students and delegated goals and action steps to 3 staff members. 
•	Facilitated student growth meetings to share data and make informed decisions with team members.
•	Developed and improved upon Individualized Education Plans and Behavior Intervention Plans.

Special Education Teacher

Let’s rewrite your website | website copywriter for service providers & B2B businesses | are your web words working?

Has it been a while since you last updated your website? 

Time to look it over and run it through a few questions:

✅ Is everything up-to-date?
✅ Is what you do crystal clear?
✅ Does it show your credibility?
✅ Does it speak your clients’ language?
✅ Does it uniquely position you in your market?
✅ Is it bringing in solid, qualified leads on repeat?

Do we have 6 resounding yes’s, or are you paying to host a website that’s doing nothing for your business?

If it’s the latter, let’s fix that.

👋 I’m Rachel. I help service-based business owners go from “My website is kind of embarrassing and I don't want anyone to see it.” ➡️ “My website is so good, even I want to work with me.” I help with:

✔️ concise website copy, case studies, and blogs
✔️ SEO copy including meta titles & meta descriptions
✔️ messaging and positioning support 

Hear what a client had to say:

"I felt stressed for years about taking a chance on making an investment in my website. I've interviewed so many people but it never felt quite right. Then I met Rachel and I felt like I was truly being heard. Working with Rachel transformed my website and the way I think about my business... A testimonial won't do her true justice so if you are on the fence, call me so I can push you in her direction."

- Alex Sunshine, Founder of Rising Suns Agency

Send me a DM to check availability and book a time to meet.

P.S. I promise no hard pitching. We keep it weird in Austin, but not that weird.

Rachel Ciervo

Meredith Cooley B2B

B2B Writer: K-12 and Higher EdTech

Chesapeake Montessori School

Trained Orton Gillingham Instructor

Pre-K-grade 8 literacy specialist and Orton Gillingham instructor.

Literacy Specialist

Washington Episcopal School

Middle School Advisory Coordinator/Middle School English Teacher

Grace Church School

Teacher

Colegio Menor Quito

Friendship Public Charter School

Berkeley Carroll School

Aquatics Instructor

I use compelling storytelling to help education companies effectively communicate why their product or service is the ideal solution. With 15+ years experience as a literacy educator, I have a deep knowledge of teacher pain points. Reach out to me for: Thought leadership ghostwriting, gated marketing assets and lead gen...

As well as:
~White papers
~select email and social campaigns

Drawing from my 15+ years experience as a classroom teacher and Orton Gillingham-trained literacy instructor, I help B2B Education and EdTech companies break down complex ideas in their content marketing in order to reach their target market and ultimately help educators to maximize engagement and student learning goals.

Reach out today via LinkedIn Messaging or at meredith@pageandpurpose.com

Meredith Cooley

Teachers are notorious for downplaying their expertise. 



15 years of classroom experience? Still nervous about the "feedback" they might get on observations.

Masters degree in multiple areas + specialized training? Still feeling like they can't speak up about things they have a depth of knowledge in. 

I know these things because I lived them. 

The truth is that those 15 years are worth exponentially more because of the myriad hats educators wear: 

👉 Managing 5 different types of curriculum and how to implement them
🫶 Attuning to 25 different personalities and how they learn 
🗣️ Communicating with 4 different types of stakeholders
⏲️ Planning and grading and pivoting—sometimes hourly

So when the time comes and a teacher feels the nudge to try something new, outside of teaching, they freeze up. 

They can't find their authority, because no one has taught them how to translate it. 

The thing I am so bent on helping teachers see is that their expertise is so valuable. And it's not just in the classroom. 

Part of my own authority building in this season has been guesting on podcasts. 

Is it nerve wracking? Yes. 
Do I almost always stumble in some way? Absolutely. 
But has it also been an exercise in remembering that I have a lot of knowledge and experience to share? 

You betcha. 

If you are a teacher who knows you are ready to take steps in a different direction you don't want to miss the episode of Beyond the Classroom with Lisa Harding. 

Not only will you hear a little more about the path I took from teaching to copywriting, but I also offer some tangible ways you can get started right now, even if you're still in the classroom. 

You don't need anyone's permission but your own. 

Link to listen in the comments!

Meredith (Rice) Cooley

Brand Messaging & Thought Leadership Copywriter | K-12 Education | Ex-Teacher | Literacy SME

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Rachel Ciervo

Meredith Cooley

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The Battle

Rachel Ciervo

Meredith Cooley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Meredith Cooley's LinkedIn Performance

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