Rachel J.

#1 Trusted Advisor for Ecommerce Agencies | Simplifying the Process of Scaling Ecommerce Agencies | Founder of Ecommerce Partnerships & Ecommerce Agency Growth | Grade A Shenanigator ☘️

Leading trusted advisor for ecommerce agencies. Dedicated to enabling agency owners to get out of the day-to-day of running their agency so they can focus on taking it to the next level. As former COO of a leading ecommerce agency, I've support 100+ ecommerce agencies across the globe as fractional-COO, non-executive director, and board advisor.  

Number 1 authority in implementing best practice operations, systems, and processes to scale ecommerce agencies profitably and efficiently. From building scalable retainer models to coaching high-performing leadership teams, I work with ecommerce agencies to simplify the next steps in scaling their ecommerce agency.

Feel free to contact me directly: rachel@ecommercepartnerships.com

Fractional Chief Operations Officer

At Smart Solutions, our goal is to build great websites that increase overall revenue for your business and provide an easy way for customers to connect with you online. 

We are dependable, certified eCommerce experts who will help you strategize, execute, and grow. We are a privately held, boutique agency founded in 2004 and exclusively focused on eCommerce. We have an excellent team of employees and a great group of partners who take your business success personally. We do what is right for our customers, not what is easy.

Yesterday’s Financial Operations Workshop at #NRF2026 was exactly the kind of room we aim to create at Ecommerce Agency Growth.

A focused group of ecommerce agency owners and operators stepping away from tactics and noise to work on the fundamentals that shape everything else: margins, capacity, utilisation, pricing, and financial decision-making.

A huge thank you to Tiara Tragas from Tragas Consulting LLC for leading the workshop and taking full ownership of the day. She guided the room through the financial realities agencies face as they scale, grounding the conversation in frameworks around utilisation and decision-making clarity. 

The goal was simple and practical: understand your true capacity, set realistic targets by role, and price work based on delivery economics rather than assumptions.

We also heard from an incredible group of speakers who added depth and real-world perspective to the discussion:
- Scott Segel from Klaviyo on how retention connects back to operational decisions inside agencies.
- Gareth Roberts and Mathilde Vandenbosch from Shopify on how platform complexity changes the way agencies need to think about growth.
- Ben Riggle from Channable on operational efficiency at scale.
- Zac Cherin from Hiro Analytics on visibility, reporting, and financial insight,
 - Ashley Hildreth from Tapcart on aligning mobile strategy with broader agency growth.

And a special shoutout to EAG members Nihar Kulkarni, James Roberts and 🇺🇦 Andriy Boychuk who shared some of their experiences working alongside some of our amazing partners... 

As always, the most valuable part was the room itself, agencies openly comparing notes, and having the conversations that rarely happen when you’re stuck in day-to-day delivery. Grateful to everyone who contributed to the conversation and made the day what it was.

#ecommerceagency #agencygrowth #agencyoperations #financialoperations #agencyleadership #NRF2026

Rachel Jacobs

#1 Authority in Scaling Ecommerce Agencies

Today, the Financial Operations workshop is taking place at NRF in New York, led by leading authority when it comes to OKRs, KPIs and all things agency operations - Tiara Tragas.

Excited to host a room full of ecommerce agency operators who are intentional about stepping away from the noise to focus on the part of the business that shapes everything: financial clarity.

No cheap sales tactics. 
No flashy presentations.
No surface-level conversations.

Just operators working through margins, pricing, cash flow, and the decisions that determine how sustainable their agencies actually are.

We're not focused on hosting events with the most LinkedIn worthy photos, instead Ecommerce Agency Growth is obsessed with providing value to our wider agency network. 

The value isn’t in the slides; it’s in the depth of the discussion and the quality of the people in the room. And we've got a fantastic group of agencies attending! 

Delighted to see agencies investing time in the less visible work that creates stability, confidence, and better decisions long after the event ends.

And shoutout to the partners who made it possible: Shopify, Klaviyo, Channable, Tapcart and Hiro Analytics 

#ecommerceagency #agencygrowth #nrf2026 #agencyoperations

As the new year kicks off, I’m reminded of how much agency growth is shaped by the people you surround yourself with.

The most valuable conversations inside Ecommerce Agency Growth come from founders sharing what actually worked and what didn’t.

Community gives agency leaders perspective, clarity, and the confidence to make better decisions going into a new cycle.

To start the year with that same intention, Tiara Tragas is hosting a Financial Operations Workshop in New York during NRF. 

It’s a space for ecommerce agencies to work through the parts of the business that create stability and momentum for the year ahead.

If you’re attending NRF, we’d love to see you - January 12 in NYC

Save your seat: https://luma.com/vuxw98q9


#agencygrowth #ecommerceagency #nrf2026

Open article: NRF Agency Workshop - Financial Operations · Luma by luma.com

NRF Agency Workshop - Financial Operations · Luma

I was made aware that an agency who went bankrupt a few years ago is attempting to sell their agency brand/ Shopify Plus status for $150k 😱

I appreciate that Shopify status can play a factor in legitimate M&A deals, but a status thats not been active for several years surely isn't a valuable asset. 

And based on the changes to the Shopify status process, I'm fairly certain this wouldn't be a legitimate transaction...

Anyone else seen this happening?

#shopify #shopifypartners #agency

IS 2026 THE YEAR TO SELL YOUR AGENCY? I expect more agency owners will receive unsolicited offers, sometimes before they feel ready to make a decision. 

And the challenge isn’t the offer itself, it’s the lack of clarity around what they actually want. When an offer arrives out of the blue, it forces questions most founders haven’t paused long enough to answer:
• What do I really want next?
• Am I building toward an exit or away from burnout?
• Am I making a decision, or reacting to one?

The truth is, good decisions come from clarity, not urgency.

Now is a good moment to slow down, zoom out, and evaluate whether the path you’re on still aligns with the agency you want to build.

You don’t need to be preparing for M&A to benefit from that level of reflection; every founder should revisit their motivations, momentum, and desired outcomes as we step into a new year.

With a number of buyers (and sellers) in the Ecommerce Agency Growth community actively pursuing opportunities, I'm expecting to see a lot more smaller, rollup deals in the coming months...


#agencygrowth #ecommerceagency #agencyleadership #clarity

I am a highly motivated, relationship-oriented, and results-driven partnerships leader with a constant drive for success. My strong analytical and communication skills form the foundation of my professional approach. My accountability, adaptability, and ability to learn quickly enable me to thrive in dynamic, fast-paced environments.

Previously based in Toronto, I built out Rebuy’s North American East (US + Canada), LATAM, UK, and European Agency and Strategic Partnerships functions. Now based in London for nearly three years, I oversee our Atlantic Region - spanning NA East (US + Canada), LATAM, UK, and Europe - helping shape and execute Rebuy’s global go-to-market partnership strategy.

I’ve built my career at the intersection of technology, commerce, and collaboration. I’ve helped some of the fastest-growing consulting firms and digital agencies accelerate growth and create value through impactful partnerships.

Efficiency, effectiveness, and empathy characterize my work. I lead with purpose, celebrate the successes of my teammates, and believe deeply in the power of collaboration to create lasting impact.

Born and raised in Peru, I’m a proud Latina and immigrant whose journey has been defined by hard work, resilience, and curiosity. Outside of work, I enjoy lifting weights, running, and pushing my physical limits to strengthen my mental health. I love empowering others, especially women and minorities, to challenge themselves, grow with confidence, and become their best selves.

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