Helm

Delivered a profitable paid acquisition strategy for the entire customer acquisition funnel (brand
awareness to sales), managing and directing all content creation, copywriting, content strategy and more.

Head of Paid Search, Display and Video Marketing

SPENN Technology

SPENN Technology is a NASDAQ listed fintech startup that provides innovative solutions for online payments and transfers. I was the first full-time digital marketer hired to complement existing offline strategies. The Fintech company went public on NASDAQ within a year.

Director, Digital Marketing

UCL Innovation & Enterprise

Startup Mentor

Rock Mission

Clients include HSBC, Perkbox, Bottomlessbrunch.com, Bibby Financial Services, Sparco, Rentuu (now Easyhire) amongst many others.

Growth Strategist & Partner

Flyht Studio

Designed and strategized their online visibility from scratch, from copywriting, website design, to PPC campaigns.

•Conducted in-depth keyword research and implemented SEO, content and social media strategies
•Managed and optimized Google Adwords campaigns, achieving a page 1 ranking with low budgets, with an average conversion rate of 12%
•Directed and implemented email sales pitch, attaining a conversion rate of 20% within the first 3 months

Digital Marketing Consultant

Receipt Bank

Setup, designed and launched landing pages and PPC campaigns (Adwords, Bing) driving 240% increase in conversions (app downloads) within 1 month, and 413% within 3 months. Reduced cost-per-acquisition by 64% within 3 months. Continuous A/B testing of various ad copies and landing pages led to an unprecedented increase in conversions.

PPC Consultant (Small Business)

•	Responsible for the strategy and execution of digital marketing efforts for a team of 5 to increase leads and build online visibility for the UK, US and AU markets
•	Implemented and managed a successful Content and Social Media strategy across multiple teams. The result is an increase in engagement; blog traffic doubling within its first month, increase in social media referrals by at least 30%, and a reduction in bounce rates by 20%
•	Developed an SEO strategy that cleared risks of Google penalties, and tripled the number of converting keywords on page 1 in Google, thereby increasing traffic by more than 30% to 50K monthly
•	Redesigned the user experience and conducted A/B testing on website and landing pages, improving conversions by 20%, reaching an average of 200 marketing qualified leads per month  
•	Led restructuring, messaging alignment and optimization of all online campaigns (website, blog, and landing pages, email) across lead generation and nurture teams
•	Supervised a team of developers, designers and writers to build new content while ensuring all future campaigns are optimised

Digital Marketing Executive (SEO & Website Specialist)

Adludio

•Creation of customer facing collateral such as client case studies and product presentations
•Publicity: Wrote and published Thought Leadership pieces and Press Releases for Unilever and Pizza Hut in major online publications such as The Drum and ExchangeWire
•Led messaging and design development for updates across all channels of communications, ensuring consistent and on-brand delivery
•Collaborated with product management and developers to improve marketing effectiveness including landing pages, forms, modals, and image improvements

Freelance Digital Marketing Consultant

None

I decided to seek out a new career. During this time I worked as an Account Manager at a branding agency, designed and manufactured cycling bags, picked up an interest in digital marketing, and volunteered at Fcancer (https://fcancer.org/) where I donated my time to running various Adwords campaigns for cancer charities.

Career Change

FJ Benjamin

F J Benjamin Holdings Ltd is an industry leader in brand building and management, and development of retail and distribution networks for international luxury and lifestyle brands across Asia. F J Benjamin exclusively retails and distributes brands such as Banana Republic, Céline, Gap, Givenchy, Goyard, Guess, La Senza, and Raoul across various territories. Its retail footprint includes Southeast Asia, Hong Kong and Australia. It distributes in-house labels Raoul and Catherine Deane through points of-sale across Europe, the United States and the Middle East.

•	Managing Raoul’s international clients (wholesale and franchise) from Europe, Middle East, and Asia
•	Reporting to the Group CEO and Creative Director, providing accurate information, updates and ensuring all objectives are executed by agreed deadlines by the relevant teams 
•	Collaborating with the Production and Design team to integrate commercially popular items to boost sales
• Participating in Paris and Milan tradeshows, presenting the latest collections to international retailers and closing the sale
•	Complete supervision and monitoring of all wholesale and franchisee setups, orders, payments, deliveries, pricings, negotiating contracts and unique production orders 
•	Induct, support, train and evaluate Franchisees so they are best equipped to run a successful franchise according to our brand guidelines

Franchise Account Manager

Linda Farrow

•	Managed about 400 clients and generating more than £1.2 million within my first year
•	Successfully established all orders, contracts and terms with high-end departmental stores and boutiques such as Tsum (Russia), 10 Corso Como (Italy), Lane Crawford (Hong Kong), Pedder Group (Hong Kong/China), Boutique 1 (UAE) etc.
•	Driving revenue growth through brand positioning; researching and developing markets, strategic store distribution by brands/territory mapping
•	Successfully improved sales systems and procedures, reducing workload dramatically, even with more sales than before
•	Secured new accounts at quarterly Paris tradeshows
•	Developed and implemented a client grading system, which led to a reduction in untimely deliveries and a systemized way to deal with a surge in orders

Sales Executive (Wholesale)

- Senior marketing leader with 7 years’ proven track record in paid media and customer acquisition, driving growth through comprehensive multi-channel strategies
- Built and led high-performance marketing teams, fostering collaboration, creativity, and results-focused execution in fast-paced environments
- Developed and executed content strategies that elevated brand presence and aligned with product roadmaps, boosting engagement and conversion rates for email marketing, SEO, Paid Search, Paid Social channels

Rachel L.

Eveline Smet

The Growth Agency

We help corporates become more data-driven, generate more revenue and optimise their people, tools and processes.

As a Growth Strategist, I'm responsible for defining a roadmap or a strategy to help corporates drive results, whether we're talking about generating revenue, increasing customer experience, installing a data-driven mindset, launching a new product on the market or optimising one of their internal business units.

We're responsible for over 4M a year in revenue for our clients.
We spend media budgets of over 2.5M a year.

Some of our recent projects:

- creation of an AI chatbot for an insurance provider
- marketing automation strategy & implementation for a food supplier
- data governance workshops to align different units for a government organisation
- implementation of GDPR friendly tool stacks, including Piano Analytics for a corporate service client
- implementation of an SEO strategy with a 150% increase in organic revenue


Our clients include: Europ Assistance, City of Antwerp, SipWell, WDP, Telenet, International School of Brussels, EdenRed, OCUS

CEO & Growth Strategist

Karel de Grote Hogeschool

Lecturing about growth hacking, data driven marketing and content strategy.

Guest Lecturer on Growth Hacking

Elium Academy of Software & Entrepreneurship

Co-creation of the growth hacking bootcamp. Students will be having 2 weeks full of courses and then join scale ups like Teamleader, Proxyclick and Preesale for a 10 week during growth challenge.

I'll be lecturing on growth experiments and content hacking and I'll be coaching a team of 3 growth hackers during their time at Teamleader.

Lecturer & co-creator of the Growth Hacking Academy

EHSAL Management School

Lecturing Social Media Strategy to the postgraduate Digital Marketing & Communication.

Guest Lecturer Social Media Strategy

Freelance, self-employed

Past Projects:
- Digital Marketing Consultant at Janssen Pharmaceuticals
- Digital Marketing Consultant at Across Health 
- Online Marketer at Hay Group Benelux
- Social Media Strategist at Mentos
- Digital Strategist at Oona
- Growth Strategist at Campr
- Digital Strategist at Design is Dead
- Digital Strategist at Gusj Findings
- Growth Marketer E-commerce at SD Worx
- Online Marketer at USG People

Online Marketing: Social Media | Mobile | Digital Strategy | E-Commerce | Marketing Automation

Linkman

Communication Channels Director (Freelance)

SD Worx

Responsible for the e-commerce strategy for SD Worx' socio-juridical, leadership and HR-trainings. Growth hacking, optimisation of the channel mix and allround online marketing activities.

Growth Marketer E-commerce

USG Professionals Belgium

Tasks include:
- Rebranding of the unique.be website
- Online recruitment actions for clients like Makro, Jetair, Telent
- Community Management for Unique, Receptel and Express Medical

Freelance Digital Marketeer

Johnson & Johnson

Together with an international marketing team, I was responsible for the launch of Invokana in Belgium & the Netherlands. I also supported brand managers in multichannel planning and communication strategy.

Freelance Multichannel Specialist

Across

Across Health is a trusted advisor to senior leaders of innovative multinational healthcare organisations.

With a focus on customer engagement in the digital age, they partner with clients to design, develop, execute and measure multichannel strategies and companywide digital readiness programmes – for the short-, medium- and long-term.
I advised on and managed multichannel campaigns for pharma clients.

Freelance Digital Strategist

Hey there,
I'm Eveline, the CEO of The Growth Agency, a leading European growth marketing agency, where we eat data for breakfast.

We're working for publicly traded companies such as Europ Assistance (Generali) and Edenred, but also for high growth scale ups in SaaS and Ecommerce.

Our team of experts in performance marketing (SEO and SEA), data science, growth marketing and growth strategy works as the extension of our clients' internal marketing team, helping them work faster, more agile and more data driven.

We are revenue generators, helping clients not only with the execution of digital marketing campaigns, but also with high-level business strategy, like 3-year revenue forecasting, market analysis, go-to-market strategy & testing etc.

We're experienced in AI-optimisation, using AI tools for internal processes to be more efficient with marketing budget, AI-driven design, AI-driven copywriting etc. 
=> check out some use case on our website, specifically on AI-driven performance.

Our ideal client has high revenue or lead generation targets, wants to work with an agile and proactive team, and is open to a test-and-learn mindset, that we bring into the internal team as well. We love to collaborate in a transparant way and use out methodology to move the whole team forward.

Feel free to ask for our agency presentation with results and use cases, or book a call with me here: https://calendly.com/evelinesmet/growth-meeting

Data driven growth marketing.
We help corporates become more data driven, generate more revenue and optimise their people, tools and processes.

As a growth strategist, I'm responsible for defining a roadmap or a strategy to help corporates drive results, whether we're talking about generating revenue, increasing customer experience, installing a data driven mindset, launching a new product on the market or optimising one of their internal business units.

Some of our recent projects:
- helping an insurance provider invest their marketing budget based on internal sales data and market trends and not only based on seasonality
- building a roadmap for the alignment of sales and marketing for a B2B company
- marketing automation strategy & implementation for a food supplier
- data governance workshops to align different units for a government organisation

Our clients include: Europ Assistance, City of Antwerp, SipWell, WDP, Telenet

taplio

The Battle

Rachel L.

Eveline Smet

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