Helm

Delivered a profitable paid acquisition strategy for the entire customer acquisition funnel (brand
awareness to sales), managing and directing all content creation, copywriting, content strategy and more.

Head of Paid Search, Display and Video Marketing

SPENN Technology

SPENN Technology is a NASDAQ listed fintech startup that provides innovative solutions for online payments and transfers. I was the first full-time digital marketer hired to complement existing offline strategies. The Fintech company went public on NASDAQ within a year.

Director, Digital Marketing

UCL Innovation & Enterprise

Startup Mentor

Rock Mission

Clients include HSBC, Perkbox, Bottomlessbrunch.com, Bibby Financial Services, Sparco, Rentuu (now Easyhire) amongst many others.

Growth Strategist & Partner

Flyht Studio

Designed and strategized their online visibility from scratch, from copywriting, website design, to PPC campaigns.

•Conducted in-depth keyword research and implemented SEO, content and social media strategies
•Managed and optimized Google Adwords campaigns, achieving a page 1 ranking with low budgets, with an average conversion rate of 12%
•Directed and implemented email sales pitch, attaining a conversion rate of 20% within the first 3 months

Digital Marketing Consultant

Receipt Bank

Setup, designed and launched landing pages and PPC campaigns (Adwords, Bing) driving 240% increase in conversions (app downloads) within 1 month, and 413% within 3 months. Reduced cost-per-acquisition by 64% within 3 months. Continuous A/B testing of various ad copies and landing pages led to an unprecedented increase in conversions.

PPC Consultant (Small Business)

•	Responsible for the strategy and execution of digital marketing efforts for a team of 5 to increase leads and build online visibility for the UK, US and AU markets
•	Implemented and managed a successful Content and Social Media strategy across multiple teams. The result is an increase in engagement; blog traffic doubling within its first month, increase in social media referrals by at least 30%, and a reduction in bounce rates by 20%
•	Developed an SEO strategy that cleared risks of Google penalties, and tripled the number of converting keywords on page 1 in Google, thereby increasing traffic by more than 30% to 50K monthly
•	Redesigned the user experience and conducted A/B testing on website and landing pages, improving conversions by 20%, reaching an average of 200 marketing qualified leads per month  
•	Led restructuring, messaging alignment and optimization of all online campaigns (website, blog, and landing pages, email) across lead generation and nurture teams
•	Supervised a team of developers, designers and writers to build new content while ensuring all future campaigns are optimised

Digital Marketing Executive (SEO & Website Specialist)

Adludio

•Creation of customer facing collateral such as client case studies and product presentations
•Publicity: Wrote and published Thought Leadership pieces and Press Releases for Unilever and Pizza Hut in major online publications such as The Drum and ExchangeWire
•Led messaging and design development for updates across all channels of communications, ensuring consistent and on-brand delivery
•Collaborated with product management and developers to improve marketing effectiveness including landing pages, forms, modals, and image improvements

Freelance Digital Marketing Consultant

None

I decided to seek out a new career. During this time I worked as an Account Manager at a branding agency, designed and manufactured cycling bags, picked up an interest in digital marketing, and volunteered at Fcancer (https://fcancer.org/) where I donated my time to running various Adwords campaigns for cancer charities.

Career Change

FJ Benjamin

F J Benjamin Holdings Ltd is an industry leader in brand building and management, and development of retail and distribution networks for international luxury and lifestyle brands across Asia. F J Benjamin exclusively retails and distributes brands such as Banana Republic, Céline, Gap, Givenchy, Goyard, Guess, La Senza, and Raoul across various territories. Its retail footprint includes Southeast Asia, Hong Kong and Australia. It distributes in-house labels Raoul and Catherine Deane through points of-sale across Europe, the United States and the Middle East.

•	Managing Raoul’s international clients (wholesale and franchise) from Europe, Middle East, and Asia
•	Reporting to the Group CEO and Creative Director, providing accurate information, updates and ensuring all objectives are executed by agreed deadlines by the relevant teams 
•	Collaborating with the Production and Design team to integrate commercially popular items to boost sales
• Participating in Paris and Milan tradeshows, presenting the latest collections to international retailers and closing the sale
•	Complete supervision and monitoring of all wholesale and franchisee setups, orders, payments, deliveries, pricings, negotiating contracts and unique production orders 
•	Induct, support, train and evaluate Franchisees so they are best equipped to run a successful franchise according to our brand guidelines

Franchise Account Manager

Linda Farrow

•	Managed about 400 clients and generating more than £1.2 million within my first year
•	Successfully established all orders, contracts and terms with high-end departmental stores and boutiques such as Tsum (Russia), 10 Corso Como (Italy), Lane Crawford (Hong Kong), Pedder Group (Hong Kong/China), Boutique 1 (UAE) etc.
•	Driving revenue growth through brand positioning; researching and developing markets, strategic store distribution by brands/territory mapping
•	Successfully improved sales systems and procedures, reducing workload dramatically, even with more sales than before
•	Secured new accounts at quarterly Paris tradeshows
•	Developed and implemented a client grading system, which led to a reduction in untimely deliveries and a systemized way to deal with a surge in orders

Sales Executive (Wholesale)

- Senior marketing leader with 7 years’ proven track record in paid media and customer acquisition, driving growth through comprehensive multi-channel strategies
- Built and led high-performance marketing teams, fostering collaboration, creativity, and results-focused execution in fast-paced environments
- Developed and executed content strategies that elevated brand presence and aligned with product roadmaps, boosting engagement and conversion rates for email marketing, SEO, Paid Search, Paid Social channels

Rachel L.

Moët Hennessy

Accounts Payable Manager

Microsoft

Part of the global Finance Accounts Payable Shared Service team manages more than $100B of payments to 3rd parties and employees annually. Core responsibilities include: 

• Identify digital transformation opportunities and drive operational efficiency through cost-benefit analysis.

• Collaborate with cross-functional teams to enhance the procure-to-pay business model to suit their needs.

• Perform root cause analysis on process issues and drive improvement to Accounts Payable policies and procedures.

• Drive operational excellence in partnership with Business Process Outsourcing (BPO) providers by delivering a customer-first approach while meeting SLAs and KPIs.

• Ensure Accounts Payable (AP) maintains a strong environment of internal SOX controls to safeguard the company’s interest.

Procure to Pay Operations & Experience Manager | Finance Operations

Support the Senior Sales Director to manage business operations by providing strategic guidance and delivering operational data analysis for decision-making while ensuring effective communication within the organization.

•	Led, designed, and launched team events within the allocated budget by negotiating with vendors and adhering to deadlines, resulting in 20% cost savings while delivering engaging and impactful experiences.

•	Delivered a transformative new hire onboarding process, achieving a 3-weeks reduction in onboarding time while enhancing employee satisfaction and driving productivity gain.

•	Achieved 100% financial accuracy and compliance by overseeing the team’s budget management and fiscal reporting activities.

•	Ensured accurate and timely expense filing on behalf of Senior Sales Director while serving as an interim approver to ensure all sales leads were compliant with expense policies.

Sales Operations Executive | Asia Intelligent Cloud Blackbelt Team

Collaborated with the Marketing Director to support high-impact event orchestration, drive annual marketing planning across the Asia Pacific region, streamline marketing fund request management, and deliver success measurement and post-event analysis.

•	Partner closely with the Marketing Director in drafting up the annual marketing plan, budgeting, and forecast for B2B & B2C events (est. 25 programs/year) across Asia Pacific.

•	Enhanced and implemented a streamlined process for managing fund requests for marketing programs across 13 countries in the Asia Pacific region.

•	Provide success measurement on the scorecard and after-event analysis to Marketing Director to support decision-making.

•	Assisted in organizing and producing an event for 120 attendees across Asia that showcases Microsoft Technology and creates networking opportunities between Microsoft partners and customers, resulting in a $6.5 million return on investment.

•	Worked closely with the Sales Team to improve the sales tactics of Microsoft Partners (Direct Sales & Call Centers), resulting in the growth of 10,000 subscribers.

•	Responsible for below-the-line activities such as writing and designing informative quarterly newsletters for Asia Operator Channels team.

•	Achieved 60 business leads by introducing effective promotional strategies to encourage Account Managers to submit customer success stories of Microsoft technology.

Channel Marketing Manager | Operators Channel Asia

Responsible for accurate and timely processing of invoices and payment to creditors while maintaining efficiency in financial operations.

•	Successfully established new vendor accounts across the Microsoft APAC region, ensuring adherence to compliance standards and meeting stringent SLA requirements for streamlined vendor management.

•	Achieved timely and accurate processing of invoices and expense claims for Microsoft Hong Kong, Singapore, and Malaysia, resulting in streamlined financial operations and improved payment timelines.

•	Efficiently addressed and resolved accounts payable escalation emails from vendors and employees, consistently achieving service request resolution within 3 working days.

Accounts Payable Specialist | Shared Service Accounts Payable Team

WPC Logistics (S) Pte Ltd

Responsible for AP processing all invoices received for payment, bank reconciliation, and accounting reporting.

•	Maintained accurate and compliant accounting files and documentation while adhering to company policy and accounting practices.

•	Performed bank reconciliation, generated monthly purchases and sales reports, and completed a thorough analysis of journal vouchers and inter-company accounts for precise general ledger reconciliation.

•	Successfully decreased credit period from 90 days to 60 days.

Accounts Payable Executive

Deloitte

Provide tax advisory services to clients on the implications of their operations and transactions related to GST matters or manage client portfolios relating to tax compliance and provide tax advisory services.

•	Performed GST health checks/audits for various corporate clients, ensuring compliance with business decisions taken by corporate clients to legislation.

•	Assisted Senior Tax Consultant to identify and address clients' challenges in GST accounting, streamline GST return preparation, and create client-specific GST preparation manuals.

•	Fostered a strong relationship between Deloitte and the Inland Revenue Authority of Singapore to help resolve corporate clients' GST issues and obtain specific GST rulings, reducing the risk of penalties for non-compliance.

GST Junior Tax Assistant, GST Division-Tax Department

Passionate about driving transformative change and optimizing business operations, I bring extensive expertise in governance excellence, stakeholder management, and end-to-end process optimization. With a proven track record in a leading US multinational technology corporation, I have excelled in diverse areas, including business operations, finance shared services and marketing. 

Leveraging on vast experience, I was able to help identify and address business pain points through transformative initiatives. In pursuit of operations and finance excellence, I thrive in dynamic and multicultural environments, fostering collaboration and spearheading digital transformation to drive business success. 

Core Competencies: 
- Identify customer pain points and drive end-to-end process improvement in a dynamic environment.
- Fostering collaboration with cross-functional teams to align with the organization’s financial objectives.
- Drive operational excellence with BPO, ensuring strict control adherence and contract compliance.
- Adept at using business data to influence business decisions.
- Striking a balance between cost optimization and customer satisfaction while dealing with high transaction volumes.

taplio

The Battle

Rachel L.

Genevieve Ang

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