Helm

Delivered a profitable paid acquisition strategy for the entire customer acquisition funnel (brand
awareness to sales), managing and directing all content creation, copywriting, content strategy and more.

Head of Paid Search, Display and Video Marketing

SPENN Technology

SPENN Technology is a NASDAQ listed fintech startup that provides innovative solutions for online payments and transfers. I was the first full-time digital marketer hired to complement existing offline strategies. The Fintech company went public on NASDAQ within a year.

Director, Digital Marketing

UCL Innovation & Enterprise

Startup Mentor

Rock Mission

Clients include HSBC, Perkbox, Bottomlessbrunch.com, Bibby Financial Services, Sparco, Rentuu (now Easyhire) amongst many others.

Growth Strategist & Partner

Flyht Studio

Designed and strategized their online visibility from scratch, from copywriting, website design, to PPC campaigns.

•Conducted in-depth keyword research and implemented SEO, content and social media strategies
•Managed and optimized Google Adwords campaigns, achieving a page 1 ranking with low budgets, with an average conversion rate of 12%
•Directed and implemented email sales pitch, attaining a conversion rate of 20% within the first 3 months

Digital Marketing Consultant

Receipt Bank

Setup, designed and launched landing pages and PPC campaigns (Adwords, Bing) driving 240% increase in conversions (app downloads) within 1 month, and 413% within 3 months. Reduced cost-per-acquisition by 64% within 3 months. Continuous A/B testing of various ad copies and landing pages led to an unprecedented increase in conversions.

PPC Consultant (Small Business)

•	Responsible for the strategy and execution of digital marketing efforts for a team of 5 to increase leads and build online visibility for the UK, US and AU markets
•	Implemented and managed a successful Content and Social Media strategy across multiple teams. The result is an increase in engagement; blog traffic doubling within its first month, increase in social media referrals by at least 30%, and a reduction in bounce rates by 20%
•	Developed an SEO strategy that cleared risks of Google penalties, and tripled the number of converting keywords on page 1 in Google, thereby increasing traffic by more than 30% to 50K monthly
•	Redesigned the user experience and conducted A/B testing on website and landing pages, improving conversions by 20%, reaching an average of 200 marketing qualified leads per month  
•	Led restructuring, messaging alignment and optimization of all online campaigns (website, blog, and landing pages, email) across lead generation and nurture teams
•	Supervised a team of developers, designers and writers to build new content while ensuring all future campaigns are optimised

Digital Marketing Executive (SEO & Website Specialist)

Adludio

•Creation of customer facing collateral such as client case studies and product presentations
•Publicity: Wrote and published Thought Leadership pieces and Press Releases for Unilever and Pizza Hut in major online publications such as The Drum and ExchangeWire
•Led messaging and design development for updates across all channels of communications, ensuring consistent and on-brand delivery
•Collaborated with product management and developers to improve marketing effectiveness including landing pages, forms, modals, and image improvements

Freelance Digital Marketing Consultant

None

I decided to seek out a new career. During this time I worked as an Account Manager at a branding agency, designed and manufactured cycling bags, picked up an interest in digital marketing, and volunteered at Fcancer (https://fcancer.org/) where I donated my time to running various Adwords campaigns for cancer charities.

Career Change

FJ Benjamin

F J Benjamin Holdings Ltd is an industry leader in brand building and management, and development of retail and distribution networks for international luxury and lifestyle brands across Asia. F J Benjamin exclusively retails and distributes brands such as Banana Republic, Céline, Gap, Givenchy, Goyard, Guess, La Senza, and Raoul across various territories. Its retail footprint includes Southeast Asia, Hong Kong and Australia. It distributes in-house labels Raoul and Catherine Deane through points of-sale across Europe, the United States and the Middle East.

•	Managing Raoul’s international clients (wholesale and franchise) from Europe, Middle East, and Asia
•	Reporting to the Group CEO and Creative Director, providing accurate information, updates and ensuring all objectives are executed by agreed deadlines by the relevant teams 
•	Collaborating with the Production and Design team to integrate commercially popular items to boost sales
• Participating in Paris and Milan tradeshows, presenting the latest collections to international retailers and closing the sale
•	Complete supervision and monitoring of all wholesale and franchisee setups, orders, payments, deliveries, pricings, negotiating contracts and unique production orders 
•	Induct, support, train and evaluate Franchisees so they are best equipped to run a successful franchise according to our brand guidelines

Franchise Account Manager

Linda Farrow

•	Managed about 400 clients and generating more than £1.2 million within my first year
•	Successfully established all orders, contracts and terms with high-end departmental stores and boutiques such as Tsum (Russia), 10 Corso Como (Italy), Lane Crawford (Hong Kong), Pedder Group (Hong Kong/China), Boutique 1 (UAE) etc.
•	Driving revenue growth through brand positioning; researching and developing markets, strategic store distribution by brands/territory mapping
•	Successfully improved sales systems and procedures, reducing workload dramatically, even with more sales than before
•	Secured new accounts at quarterly Paris tradeshows
•	Developed and implemented a client grading system, which led to a reduction in untimely deliveries and a systemized way to deal with a surge in orders

Sales Executive (Wholesale)

- Senior marketing leader with 7 years’ proven track record in paid media and customer acquisition, driving growth through comprehensive multi-channel strategies
- Built and led high-performance marketing teams, fostering collaboration, creativity, and results-focused execution in fast-paced environments
- Developed and executed content strategies that elevated brand presence and aligned with product roadmaps, boosting engagement and conversion rates for email marketing, SEO, Paid Search, Paid Social channels

Rachel L.

Convenience Advertising

The Convenience Group encompasses 3 agencies with a common purpose - improving human health and wellbeing: 

- Convenience Advertising is Australia's bathroom advertising company (OOH media), which partners with more than 3,200 venues across Australia - including shopping centres, universities and TAFEs, sporting stadiums, airports, parent rooms, pubs, bars and clubs - to develop and deliver high impact awareness and behaviour change campaigns across a wide range of public health issues for our government, commercial and not-for-profit partners. www.convenienceadvertising.com

- Diginostic is Australia's leading developer of digital health-related screening applications for medical professionals committed to preventing illness and chronic disease. www.diginostic.com.au 

- Utility Creative builds apps and websites to prevent chronic illness and improve public health, driven by data and human experience. www.utilitycreative.com.au

Digital Marketing Manager

Genero

Genero is a creative and production ecosystem, combining a global creative network, end-to-end production platform and an expert team, enabling brands to produce digital content at scale, for less money, faster than ever before.
 
Our end-to-end production platform connects brands with a global network of professional production companies, directors, editors, animators, photographers and other creatives with specialist skills to create best practice content for every channel.

With a streamlined workflow to replace inefficient manual processes, our solution augments agency and in-house resources so brands can produce more, for less, for an ever increasing number of platforms.

We’re lucky enough to work with enterprise brands across all industries including Unilever, L’Oreal, the BBC and Hilton, and are partners of major platforms including Meta, Google, TikTok, Amazon and Hulu.

Genero has offices in London, Rotterdam, New York, San Francisco, São Paulo, Singapore, Melbourne and Sydney.

Senior Marketing Manager

The Evolved Group

The Evolved Group is an InsightsTech company revolving around Human Insights. We believe that understanding humans is what makes companies thrive. Our global team uses award-winning Conversational AI technology to drive engagement and organisational success.
● Customer & Employee Experience ● Customer Communities ● Strategic Market Research

Marketing Manager

Coverly

Coverly is an InsurTech Start Up/Scale Up, catering to the needs of UK SMEs unlike ever before.

Freelance

Established long-term relationships with internal and external stakeholders to create marketing and sales objectives, aligning the potential of the business with realistic goals within achievable time frames, increasing brand awareness and revenue.

Freelance Marketing Manager

Europe

Travelled across 20 countries
Lived and learned Italian in Rome for one month

Solo Travel

CIGWELD

At CIGWELD – An ESAB Brand, we consider ourselves to be a customer-focused organisation, whose business is reliant on the satisfaction of our distributors and end-users, not only with our product range but also with the technical support, and after-sales care we provide. We support our complex portfolio with a full team of area managers, customer care representatives and technical support staff, who strive to be the best in the industry and always listen closely to our customer’s needs.

Marketing & Pricing Specialist

Oneglass Pty. Ltd.

Since 2012, OneGlass has established itself as a premier supplier of glass in Australia. A wholly Australian owned company that sources all of its glass from Australian suppliers, priding itself on quality, reliability and customer service.
Using a world class digital optimization platform that speeds up processing, reduces errors and ultimately delivers what customers need; a great experience and fast turn arounds.

Sales Support Administrator

Data-driven Digital Marketing Manager with 10+ years of experience and increasing responsibility steering innovative analytics-based campaigns across the B2C and B2B sectors. I provide leadership in end-to-end campaign management, marketing strategy, lead generation, brand design, paid campaigns, email workflows, continuous analysis and optimisation, GTM strategies, high growth experimentation and social media.

taplio

The Battle

Rachel L.

Jess Bordin

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