Helm

Delivered a profitable paid acquisition strategy for the entire customer acquisition funnel (brand
awareness to sales), managing and directing all content creation, copywriting, content strategy and more.

Head of Paid Search, Display and Video Marketing

SPENN Technology

SPENN Technology is a NASDAQ listed fintech startup that provides innovative solutions for online payments and transfers. I was the first full-time digital marketer hired to complement existing offline strategies. The Fintech company went public on NASDAQ within a year.

Director, Digital Marketing

UCL Innovation & Enterprise

Startup Mentor

Rock Mission

Clients include HSBC, Perkbox, Bottomlessbrunch.com, Bibby Financial Services, Sparco, Rentuu (now Easyhire) amongst many others.

Growth Strategist & Partner

Flyht Studio

Designed and strategized their online visibility from scratch, from copywriting, website design, to PPC campaigns.

•Conducted in-depth keyword research and implemented SEO, content and social media strategies
•Managed and optimized Google Adwords campaigns, achieving a page 1 ranking with low budgets, with an average conversion rate of 12%
•Directed and implemented email sales pitch, attaining a conversion rate of 20% within the first 3 months

Digital Marketing Consultant

Receipt Bank

Setup, designed and launched landing pages and PPC campaigns (Adwords, Bing) driving 240% increase in conversions (app downloads) within 1 month, and 413% within 3 months. Reduced cost-per-acquisition by 64% within 3 months. Continuous A/B testing of various ad copies and landing pages led to an unprecedented increase in conversions.

PPC Consultant (Small Business)

•	Responsible for the strategy and execution of digital marketing efforts for a team of 5 to increase leads and build online visibility for the UK, US and AU markets
•	Implemented and managed a successful Content and Social Media strategy across multiple teams. The result is an increase in engagement; blog traffic doubling within its first month, increase in social media referrals by at least 30%, and a reduction in bounce rates by 20%
•	Developed an SEO strategy that cleared risks of Google penalties, and tripled the number of converting keywords on page 1 in Google, thereby increasing traffic by more than 30% to 50K monthly
•	Redesigned the user experience and conducted A/B testing on website and landing pages, improving conversions by 20%, reaching an average of 200 marketing qualified leads per month  
•	Led restructuring, messaging alignment and optimization of all online campaigns (website, blog, and landing pages, email) across lead generation and nurture teams
•	Supervised a team of developers, designers and writers to build new content while ensuring all future campaigns are optimised

Digital Marketing Executive (SEO & Website Specialist)

Adludio

•Creation of customer facing collateral such as client case studies and product presentations
•Publicity: Wrote and published Thought Leadership pieces and Press Releases for Unilever and Pizza Hut in major online publications such as The Drum and ExchangeWire
•Led messaging and design development for updates across all channels of communications, ensuring consistent and on-brand delivery
•Collaborated with product management and developers to improve marketing effectiveness including landing pages, forms, modals, and image improvements

Freelance Digital Marketing Consultant

None

I decided to seek out a new career. During this time I worked as an Account Manager at a branding agency, designed and manufactured cycling bags, picked up an interest in digital marketing, and volunteered at Fcancer (https://fcancer.org/) where I donated my time to running various Adwords campaigns for cancer charities.

Career Change

FJ Benjamin

F J Benjamin Holdings Ltd is an industry leader in brand building and management, and development of retail and distribution networks for international luxury and lifestyle brands across Asia. F J Benjamin exclusively retails and distributes brands such as Banana Republic, Céline, Gap, Givenchy, Goyard, Guess, La Senza, and Raoul across various territories. Its retail footprint includes Southeast Asia, Hong Kong and Australia. It distributes in-house labels Raoul and Catherine Deane through points of-sale across Europe, the United States and the Middle East.

•	Managing Raoul’s international clients (wholesale and franchise) from Europe, Middle East, and Asia
•	Reporting to the Group CEO and Creative Director, providing accurate information, updates and ensuring all objectives are executed by agreed deadlines by the relevant teams 
•	Collaborating with the Production and Design team to integrate commercially popular items to boost sales
• Participating in Paris and Milan tradeshows, presenting the latest collections to international retailers and closing the sale
•	Complete supervision and monitoring of all wholesale and franchisee setups, orders, payments, deliveries, pricings, negotiating contracts and unique production orders 
•	Induct, support, train and evaluate Franchisees so they are best equipped to run a successful franchise according to our brand guidelines

Franchise Account Manager

Linda Farrow

•	Managed about 400 clients and generating more than £1.2 million within my first year
•	Successfully established all orders, contracts and terms with high-end departmental stores and boutiques such as Tsum (Russia), 10 Corso Como (Italy), Lane Crawford (Hong Kong), Pedder Group (Hong Kong/China), Boutique 1 (UAE) etc.
•	Driving revenue growth through brand positioning; researching and developing markets, strategic store distribution by brands/territory mapping
•	Successfully improved sales systems and procedures, reducing workload dramatically, even with more sales than before
•	Secured new accounts at quarterly Paris tradeshows
•	Developed and implemented a client grading system, which led to a reduction in untimely deliveries and a systemized way to deal with a surge in orders

Sales Executive (Wholesale)

- Senior marketing leader with 7 years’ proven track record in paid media and customer acquisition, driving growth through comprehensive multi-channel strategies
- Built and led high-performance marketing teams, fostering collaboration, creativity, and results-focused execution in fast-paced environments
- Developed and executed content strategies that elevated brand presence and aligned with product roadmaps, boosting engagement and conversion rates for email marketing, SEO, Paid Search, Paid Social channels

Rachel L.

Microsoft

Sr Solutions Architect

Amazon Web Services (AWS)

Solutions Architect

GovTech Singapore

• Utilized Prometheus and Grafana for monitoring and visualization of key applications hosted in the cloud.
• Architected and implemented an inventory management solution across AWS, AZURE and GCP and on-premises to extract software inventory within VMs and containers. 
• Leveraged Osquery, an open-source tool, to perform inventory collection resulting in ~ 80% cost savings compared to commercial products and provided capability to collect information that CSP native services are unable to collect (all filesystem information).

Cloud Infrastructure Engineer

eyos.one

Cloud Engineer

• Manage entire AWS cloud infrastructure.
• Architect cloud solutions to meet internal business needs and provide support to key business stake holders.
• Testing and deployment of cloud applications from development, staging to production.
• Adopt infrastructure as code (Lambda functions/Cloudformation) to receive cloud notifications, update database, run python jobs and management of different services (e.g EC2, Redshift, RDS).
• Designed and implemented cloud solution to run python jobs in the cloud by using AWS Batch which uses high resource instances with spot pricing, dramatically reducing cost(~80%) and decreasing run time.  
• Designed high availability of critical systems with AWS elastic load balancing and autoscaling as well as ensuring backups are taken and stored across different cloud platforms.
• Involved in data lake migration from traditional SQL database to adopt more scalable (unlimited storage) and cost effective data storage solution resulting in ~80% cost savings.
• Improve developer experience by building automated bitbucket CI/CD pipelines.
• Setup notifications in slack channel for developers to monitor the health of all cloud applications without the need for access to the AWS management console, adhering to the least privilege principle.
• Experience in AWS services such as S3, EC2, Lambda, SSM, Cloudformation, Autoscaling, ECS, Cloudwatch, Batch, Redshift and RDS as well as integration with 3rd party applications such as bitbucket, slack and zapier.
• Proficient in linux, powershell and python scripting.

Associate Cloud Engineer

The N.1 Institute for Health

CURATE.AI in Personalised Digital Therapeutics
•	Part of the retrospective liver transplant study as a data science analyst, identifying and improving the machine learning model in providing optimal drug recommendations to achieve the best possible patient outcome.
•	Involved in obtaining the largest amount of AWS credits in Asia Pacific under the AWS Cloud Credits for Research Program.
•	Involved in the study design of application development for chronic constipation management. 

Discovery AI
•	Involved in collaboration with National University Health System (NUHS) on interfacing with Discovery AI.

AI Researcher

Tan Tock Seng Hospital

Medical Technologist

University of queensland centre for clinical research

Research intern

University of Queensland Alliance for Environmental and Health Sciences

Institute of Molecular Biosciences

Optimising pipeline for neuropeptide identification from cone snail venom

Research Intern

DSO National Laboratories

I am a tech enthusiast and I enjoy connecting with motivated professionals. I believe in lifelong learning through exploring and sharing ideas, being humble and a high level of professionalism. 

taplio

The Battle

Rachel L.

Jian Sheng Ng

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