Helm

Delivered a profitable paid acquisition strategy for the entire customer acquisition funnel (brand
awareness to sales), managing and directing all content creation, copywriting, content strategy and more.

Head of Paid Search, Display and Video Marketing

SPENN Technology

SPENN Technology is a NASDAQ listed fintech startup that provides innovative solutions for online payments and transfers. I was the first full-time digital marketer hired to complement existing offline strategies. The Fintech company went public on NASDAQ within a year.

Director, Digital Marketing

UCL Innovation & Enterprise

Startup Mentor

Rock Mission

Clients include HSBC, Perkbox, Bottomlessbrunch.com, Bibby Financial Services, Sparco, Rentuu (now Easyhire) amongst many others.

Growth Strategist & Partner

Flyht Studio

Designed and strategized their online visibility from scratch, from copywriting, website design, to PPC campaigns.

•Conducted in-depth keyword research and implemented SEO, content and social media strategies
•Managed and optimized Google Adwords campaigns, achieving a page 1 ranking with low budgets, with an average conversion rate of 12%
•Directed and implemented email sales pitch, attaining a conversion rate of 20% within the first 3 months

Digital Marketing Consultant

Receipt Bank

Setup, designed and launched landing pages and PPC campaigns (Adwords, Bing) driving 240% increase in conversions (app downloads) within 1 month, and 413% within 3 months. Reduced cost-per-acquisition by 64% within 3 months. Continuous A/B testing of various ad copies and landing pages led to an unprecedented increase in conversions.

PPC Consultant (Small Business)

•	Responsible for the strategy and execution of digital marketing efforts for a team of 5 to increase leads and build online visibility for the UK, US and AU markets
•	Implemented and managed a successful Content and Social Media strategy across multiple teams. The result is an increase in engagement; blog traffic doubling within its first month, increase in social media referrals by at least 30%, and a reduction in bounce rates by 20%
•	Developed an SEO strategy that cleared risks of Google penalties, and tripled the number of converting keywords on page 1 in Google, thereby increasing traffic by more than 30% to 50K monthly
•	Redesigned the user experience and conducted A/B testing on website and landing pages, improving conversions by 20%, reaching an average of 200 marketing qualified leads per month  
•	Led restructuring, messaging alignment and optimization of all online campaigns (website, blog, and landing pages, email) across lead generation and nurture teams
•	Supervised a team of developers, designers and writers to build new content while ensuring all future campaigns are optimised

Digital Marketing Executive (SEO & Website Specialist)

Adludio

•Creation of customer facing collateral such as client case studies and product presentations
•Publicity: Wrote and published Thought Leadership pieces and Press Releases for Unilever and Pizza Hut in major online publications such as The Drum and ExchangeWire
•Led messaging and design development for updates across all channels of communications, ensuring consistent and on-brand delivery
•Collaborated with product management and developers to improve marketing effectiveness including landing pages, forms, modals, and image improvements

Freelance Digital Marketing Consultant

None

I decided to seek out a new career. During this time I worked as an Account Manager at a branding agency, designed and manufactured cycling bags, picked up an interest in digital marketing, and volunteered at Fcancer (https://fcancer.org/) where I donated my time to running various Adwords campaigns for cancer charities.

Career Change

FJ Benjamin

F J Benjamin Holdings Ltd is an industry leader in brand building and management, and development of retail and distribution networks for international luxury and lifestyle brands across Asia. F J Benjamin exclusively retails and distributes brands such as Banana Republic, Céline, Gap, Givenchy, Goyard, Guess, La Senza, and Raoul across various territories. Its retail footprint includes Southeast Asia, Hong Kong and Australia. It distributes in-house labels Raoul and Catherine Deane through points of-sale across Europe, the United States and the Middle East.

•	Managing Raoul’s international clients (wholesale and franchise) from Europe, Middle East, and Asia
•	Reporting to the Group CEO and Creative Director, providing accurate information, updates and ensuring all objectives are executed by agreed deadlines by the relevant teams 
•	Collaborating with the Production and Design team to integrate commercially popular items to boost sales
• Participating in Paris and Milan tradeshows, presenting the latest collections to international retailers and closing the sale
•	Complete supervision and monitoring of all wholesale and franchisee setups, orders, payments, deliveries, pricings, negotiating contracts and unique production orders 
•	Induct, support, train and evaluate Franchisees so they are best equipped to run a successful franchise according to our brand guidelines

Franchise Account Manager

Linda Farrow

•	Managed about 400 clients and generating more than £1.2 million within my first year
•	Successfully established all orders, contracts and terms with high-end departmental stores and boutiques such as Tsum (Russia), 10 Corso Como (Italy), Lane Crawford (Hong Kong), Pedder Group (Hong Kong/China), Boutique 1 (UAE) etc.
•	Driving revenue growth through brand positioning; researching and developing markets, strategic store distribution by brands/territory mapping
•	Successfully improved sales systems and procedures, reducing workload dramatically, even with more sales than before
•	Secured new accounts at quarterly Paris tradeshows
•	Developed and implemented a client grading system, which led to a reduction in untimely deliveries and a systemized way to deal with a surge in orders

Sales Executive (Wholesale)

- Senior marketing leader with 7 years’ proven track record in paid media and customer acquisition, driving growth through comprehensive multi-channel strategies
- Built and led high-performance marketing teams, fostering collaboration, creativity, and results-focused execution in fast-paced environments
- Developed and executed content strategies that elevated brand presence and aligned with product roadmaps, boosting engagement and conversion rates for email marketing, SEO, Paid Search, Paid Social channels

Rachel L.

Foxtons

•	Spearheaded the formulation and execution of a comprehensive data strategy, aligning with senior management to bolster data-driven initiatives that enhance revenue, optimize costs, and elevate customer experiences.
•	Fostered strong partnerships with C-suite executives, cross-functional directors, and tech teams, championing the integration of data products to align with overarching business objectives.
•	Established and steered a robust data science department, overseeing the entire project lifecycle from ideation to deployment, ensuring tangible business outcomes.
•	Orchestrated the seamless integration and management of data within the marketing tech stack, guaranteeing consistent and efficient data flow across platforms.
•	Orchestrated the scope, design, and successful implementation of an Azure data platform, laying the foundation for a robust data architecture that includes a state-of-the-art data warehouse and key performance metrics.
•	Championed the widespread adoption and integration of PowerBI, revolutionizing business intelligence tools, reporting mechanisms, and visualizations across the organization.

Director of Business Analytics

•	Spearheaded the delivery of comprehensive reports and business intelligence solutions, driving data-driven decision-making across all departments.
•	Visioned, scoped, and successfully deployed a cross-channel customer engagement platform, enhancing interactions and touchpoints throughout the customer lifecycle.
•	Meticulously mapped out the entire customer journey, pinpointing critical moments and ensuring the implementation of the most effective next best actions to optimize engagement and satisfaction.
•	Established and managed a research and insight department with dual objectives: monetizing Foxtons data and fortifying the Foxtons brand positioning and narrative. 
•	Proactively sourced data from 3rd parties, seamlessly integrating and enriching the existing first-party data with valuable third-party demographic, financial, and behavioural data points, amplifying the depth and breadth of insights.

Head of Data Services

•	Spearheaded the development and implementation of sophisticated attribution modelling techniques, providing a holistic view of marketing touchpoints and their impact on conversion.
•	Led the setup and optimization of digital marketing campaigns, ensuring alignment with business objectives and maximizing ROI.
•	Implemented advanced web tracking mechanisms, capturing granular user interactions and providing actionable insights for campaign adjustments.
•	Conducted comprehensive brand and competitor market research, identifying growth opportunities and recommending strategic expansion and acquisition initiatives.
•	Leveraged data analytics to uncover cross-sell and up-sell opportunities, driving revenue growth across various business segments.

Operations Director/Senior Marketing Analyst

•	Responsible for the analysis and optimization of marketing campaigns, ensuring budgetary efficiency and alignment with strategic objectives across the Foxtons office network.
•	Monitored and evaluated the performance of digital marketing initiatives using Google Analytics, providing actionable insights to enhance campaign effectiveness.
•	Crafted customer segmentation strategies and developed personas through clustering analysis, leading to tailored marketing approaches and improved campaign outcomes.

Marketing Analyst

Experian

•	Orchestrated the formulation and development of pricing contracts for products across the EMEA region, ensuring competitive positioning and profitability.
•	Maintained and enhanced product reporting tools, consistently tracking financial returns across various countries to inform strategic pricing decisions.

Pricing and Finance Analyst

NHS Trust

•	Played a pivotal role in a pilot project aimed at leveraging both NHS and Social Care data to minimize hospital admissions, showcasing the potential of integrated healthcare data.
•	Designed and managed monitoring systems to proactively identify high-risk individuals, ensuring timely interventions and improved patient outcomes.
•	Delivered in-depth analysis and insights on prevailing trends, patient behaviours, and interactions, driving informed healthcare strategies and policies.

Data Analyst

deVere Group

•	Conducted meticulous research on financial services and products, providing clients with tailored advice and solutions to meet their financial objectives.
•	Collaborated closely with clients to understand their financial goals, risk tolerance, and investment preferences, ensuring optimal portfolio allocation and wealth growth.

Financial Consultant

Seasoned analytics professional with over a decade of experience in driving data-driven strategies for iconic businesses. Recognized for pioneering the adoption and democratization of technology and data, I have consistently led high-performing teams to achieve transformative results. My expertise lies in securing C-level and Board-level buy-ins, fostering a data-centric culture, and mentoring teams to exceed performance benchmarks. I thrive in cross-functional collaborations and am passionate about leveraging data to steer business growth and innovation.

taplio

The Battle

Rachel L.

Michael Grant

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