Helm

Delivered a profitable paid acquisition strategy for the entire customer acquisition funnel (brand
awareness to sales), managing and directing all content creation, copywriting, content strategy and more.

Head of Paid Search, Display and Video Marketing

SPENN Technology

SPENN Technology is a NASDAQ listed fintech startup that provides innovative solutions for online payments and transfers. I was the first full-time digital marketer hired to complement existing offline strategies. The Fintech company went public on NASDAQ within a year.

Director, Digital Marketing

UCL Innovation & Enterprise

Startup Mentor

Rock Mission

Clients include HSBC, Perkbox, Bottomlessbrunch.com, Bibby Financial Services, Sparco, Rentuu (now Easyhire) amongst many others.

Growth Strategist & Partner

Flyht Studio

Designed and strategized their online visibility from scratch, from copywriting, website design, to PPC campaigns.

•Conducted in-depth keyword research and implemented SEO, content and social media strategies
•Managed and optimized Google Adwords campaigns, achieving a page 1 ranking with low budgets, with an average conversion rate of 12%
•Directed and implemented email sales pitch, attaining a conversion rate of 20% within the first 3 months

Digital Marketing Consultant

Receipt Bank

Setup, designed and launched landing pages and PPC campaigns (Adwords, Bing) driving 240% increase in conversions (app downloads) within 1 month, and 413% within 3 months. Reduced cost-per-acquisition by 64% within 3 months. Continuous A/B testing of various ad copies and landing pages led to an unprecedented increase in conversions.

PPC Consultant (Small Business)

•	Responsible for the strategy and execution of digital marketing efforts for a team of 5 to increase leads and build online visibility for the UK, US and AU markets
•	Implemented and managed a successful Content and Social Media strategy across multiple teams. The result is an increase in engagement; blog traffic doubling within its first month, increase in social media referrals by at least 30%, and a reduction in bounce rates by 20%
•	Developed an SEO strategy that cleared risks of Google penalties, and tripled the number of converting keywords on page 1 in Google, thereby increasing traffic by more than 30% to 50K monthly
•	Redesigned the user experience and conducted A/B testing on website and landing pages, improving conversions by 20%, reaching an average of 200 marketing qualified leads per month  
•	Led restructuring, messaging alignment and optimization of all online campaigns (website, blog, and landing pages, email) across lead generation and nurture teams
•	Supervised a team of developers, designers and writers to build new content while ensuring all future campaigns are optimised

Digital Marketing Executive (SEO & Website Specialist)

Adludio

•Creation of customer facing collateral such as client case studies and product presentations
•Publicity: Wrote and published Thought Leadership pieces and Press Releases for Unilever and Pizza Hut in major online publications such as The Drum and ExchangeWire
•Led messaging and design development for updates across all channels of communications, ensuring consistent and on-brand delivery
•Collaborated with product management and developers to improve marketing effectiveness including landing pages, forms, modals, and image improvements

Freelance Digital Marketing Consultant

None

I decided to seek out a new career. During this time I worked as an Account Manager at a branding agency, designed and manufactured cycling bags, picked up an interest in digital marketing, and volunteered at Fcancer (https://fcancer.org/) where I donated my time to running various Adwords campaigns for cancer charities.

Career Change

FJ Benjamin

F J Benjamin Holdings Ltd is an industry leader in brand building and management, and development of retail and distribution networks for international luxury and lifestyle brands across Asia. F J Benjamin exclusively retails and distributes brands such as Banana Republic, Céline, Gap, Givenchy, Goyard, Guess, La Senza, and Raoul across various territories. Its retail footprint includes Southeast Asia, Hong Kong and Australia. It distributes in-house labels Raoul and Catherine Deane through points of-sale across Europe, the United States and the Middle East.

•	Managing Raoul’s international clients (wholesale and franchise) from Europe, Middle East, and Asia
•	Reporting to the Group CEO and Creative Director, providing accurate information, updates and ensuring all objectives are executed by agreed deadlines by the relevant teams 
•	Collaborating with the Production and Design team to integrate commercially popular items to boost sales
• Participating in Paris and Milan tradeshows, presenting the latest collections to international retailers and closing the sale
•	Complete supervision and monitoring of all wholesale and franchisee setups, orders, payments, deliveries, pricings, negotiating contracts and unique production orders 
•	Induct, support, train and evaluate Franchisees so they are best equipped to run a successful franchise according to our brand guidelines

Franchise Account Manager

Linda Farrow

•	Managed about 400 clients and generating more than £1.2 million within my first year
•	Successfully established all orders, contracts and terms with high-end departmental stores and boutiques such as Tsum (Russia), 10 Corso Como (Italy), Lane Crawford (Hong Kong), Pedder Group (Hong Kong/China), Boutique 1 (UAE) etc.
•	Driving revenue growth through brand positioning; researching and developing markets, strategic store distribution by brands/territory mapping
•	Successfully improved sales systems and procedures, reducing workload dramatically, even with more sales than before
•	Secured new accounts at quarterly Paris tradeshows
•	Developed and implemented a client grading system, which led to a reduction in untimely deliveries and a systemized way to deal with a surge in orders

Sales Executive (Wholesale)

- Senior marketing leader with 7 years’ proven track record in paid media and customer acquisition, driving growth through comprehensive multi-channel strategies
- Built and led high-performance marketing teams, fostering collaboration, creativity, and results-focused execution in fast-paced environments
- Developed and executed content strategies that elevated brand presence and aligned with product roadmaps, boosting engagement and conversion rates for email marketing, SEO, Paid Search, Paid Social channels

Rachel L.

Practi

Marketing Lead

We Accelerate Growth

Growth Marketing Lead

Growth Manager

Institution of Mechanical Engineers

Managed all organisational email campaigns and introduced an A/B testing framework.
+ Improved member engagement by driving CTR up 30% on a core newsletter
+ Developed a hi-fi email preference centre prototype following design thinking principles.

Digital Marketer (contract)

Otra Cosa Network

Responsible for driving traffic to the site to ultimately deliver more volunteers.
+ Increased blog traffic 400% by identifying an opportunity to update navigation and internal linking.
+ Developed SEO strategy identifying high value keywords and set-up a process for blog production and backlink building.

Marketing Co-ordinator

Designed, implemented and optimised global lead nurture activities, designed to deliver the inside sales team with a steady pipeline of warm, qualified leads
+ Designed the content calendar, briefed and created content. One campaign in the US tripled the average number of qualified product enquiries in a week.
+ Created segmented HubSpot workflows, emails and landing pages to move prospects through the funnel. Doubled the number of MQLs delivered over 3 months.

Campaign Manager

+ Ran social media activity across Twitter and LinkedIn including paid advertising.
+ Prepared, promoted and carried out follow-up from industry events.
+ Managed Wordpress content including writing blog posts.
+ Implemented the GTM plan for new product releases.

Marketing Executive

London Business Conferences Group

Planned and ran all marketing activity for a portfolio of 10 conferences.
+ Secured the display of the Ford F-150 2015 model at an automotive conference, contributing to the overall success of the event and generating over £250,000 in revenue.

Marketing Manager

KPMG

Carried out individual infrastructure project research for the basis of KPMG's Infrastructure 100: World Markets Report, including Twitter and LinkedIn outreach and engagement to request information.

Research Analyst (contract)

Euromoney Institutional Investor

Project managed events including market trends analysis through high level industry research, production of an event agenda, securing senior speakers, co-ordinating the marketing and physically running the events on the day.

Conference Producer

glo London

Marketing, brand awareness, events and development of corporate client base.

Marketing & Events Intern

OCEANS Sports & Entertainment Marketing

Assistance in the promotion of the Manchester United vs Shanghai Shenhua match in Shanghai (25th July 2012)

Marketing Intern

I’m a full-stack growth marketer delivering effective digital strategies and solutions for a range of B2B and B2C companies (agency and brand). I have over 8 years of experience increasing the things that are meant to go up and decreasing the things that are meant to go down.

I’m driven by the desire to uncover the “why” behind user behaviour. I have a deep fascination in psychology and high empathy combined with a strong analytical process which helps me create people-centred approaches.

My areas of expertise:
+ Growth strategy
+ Conversion rate optimisation
+ Analytics and reporting
+ Paid social
+ Positioning and messaging
+ Email and CRM
+ People management and development

taplio

The Battle

Rachel L.

Rebecca Drake

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