Helm

Delivered a profitable paid acquisition strategy for the entire customer acquisition funnel (brand
awareness to sales), managing and directing all content creation, copywriting, content strategy and more.

Head of Paid Search, Display and Video Marketing

SPENN Technology

SPENN Technology is a NASDAQ listed fintech startup that provides innovative solutions for online payments and transfers. I was the first full-time digital marketer hired to complement existing offline strategies. The Fintech company went public on NASDAQ within a year.

Director, Digital Marketing

UCL Innovation & Enterprise

Startup Mentor

Rock Mission

Clients include HSBC, Perkbox, Bottomlessbrunch.com, Bibby Financial Services, Sparco, Rentuu (now Easyhire) amongst many others.

Growth Strategist & Partner

Flyht Studio

Designed and strategized their online visibility from scratch, from copywriting, website design, to PPC campaigns.

•Conducted in-depth keyword research and implemented SEO, content and social media strategies
•Managed and optimized Google Adwords campaigns, achieving a page 1 ranking with low budgets, with an average conversion rate of 12%
•Directed and implemented email sales pitch, attaining a conversion rate of 20% within the first 3 months

Digital Marketing Consultant

Receipt Bank

Setup, designed and launched landing pages and PPC campaigns (Adwords, Bing) driving 240% increase in conversions (app downloads) within 1 month, and 413% within 3 months. Reduced cost-per-acquisition by 64% within 3 months. Continuous A/B testing of various ad copies and landing pages led to an unprecedented increase in conversions.

PPC Consultant (Small Business)

•	Responsible for the strategy and execution of digital marketing efforts for a team of 5 to increase leads and build online visibility for the UK, US and AU markets
•	Implemented and managed a successful Content and Social Media strategy across multiple teams. The result is an increase in engagement; blog traffic doubling within its first month, increase in social media referrals by at least 30%, and a reduction in bounce rates by 20%
•	Developed an SEO strategy that cleared risks of Google penalties, and tripled the number of converting keywords on page 1 in Google, thereby increasing traffic by more than 30% to 50K monthly
•	Redesigned the user experience and conducted A/B testing on website and landing pages, improving conversions by 20%, reaching an average of 200 marketing qualified leads per month  
•	Led restructuring, messaging alignment and optimization of all online campaigns (website, blog, and landing pages, email) across lead generation and nurture teams
•	Supervised a team of developers, designers and writers to build new content while ensuring all future campaigns are optimised

Digital Marketing Executive (SEO & Website Specialist)

Adludio

•Creation of customer facing collateral such as client case studies and product presentations
•Publicity: Wrote and published Thought Leadership pieces and Press Releases for Unilever and Pizza Hut in major online publications such as The Drum and ExchangeWire
•Led messaging and design development for updates across all channels of communications, ensuring consistent and on-brand delivery
•Collaborated with product management and developers to improve marketing effectiveness including landing pages, forms, modals, and image improvements

Freelance Digital Marketing Consultant

None

I decided to seek out a new career. During this time I worked as an Account Manager at a branding agency, designed and manufactured cycling bags, picked up an interest in digital marketing, and volunteered at Fcancer (https://fcancer.org/) where I donated my time to running various Adwords campaigns for cancer charities.

Career Change

FJ Benjamin

F J Benjamin Holdings Ltd is an industry leader in brand building and management, and development of retail and distribution networks for international luxury and lifestyle brands across Asia. F J Benjamin exclusively retails and distributes brands such as Banana Republic, Céline, Gap, Givenchy, Goyard, Guess, La Senza, and Raoul across various territories. Its retail footprint includes Southeast Asia, Hong Kong and Australia. It distributes in-house labels Raoul and Catherine Deane through points of-sale across Europe, the United States and the Middle East.

•	Managing Raoul’s international clients (wholesale and franchise) from Europe, Middle East, and Asia
•	Reporting to the Group CEO and Creative Director, providing accurate information, updates and ensuring all objectives are executed by agreed deadlines by the relevant teams 
•	Collaborating with the Production and Design team to integrate commercially popular items to boost sales
• Participating in Paris and Milan tradeshows, presenting the latest collections to international retailers and closing the sale
•	Complete supervision and monitoring of all wholesale and franchisee setups, orders, payments, deliveries, pricings, negotiating contracts and unique production orders 
•	Induct, support, train and evaluate Franchisees so they are best equipped to run a successful franchise according to our brand guidelines

Franchise Account Manager

Linda Farrow

•	Managed about 400 clients and generating more than £1.2 million within my first year
•	Successfully established all orders, contracts and terms with high-end departmental stores and boutiques such as Tsum (Russia), 10 Corso Como (Italy), Lane Crawford (Hong Kong), Pedder Group (Hong Kong/China), Boutique 1 (UAE) etc.
•	Driving revenue growth through brand positioning; researching and developing markets, strategic store distribution by brands/territory mapping
•	Successfully improved sales systems and procedures, reducing workload dramatically, even with more sales than before
•	Secured new accounts at quarterly Paris tradeshows
•	Developed and implemented a client grading system, which led to a reduction in untimely deliveries and a systemized way to deal with a surge in orders

Sales Executive (Wholesale)

- Senior marketing leader with 7 years’ proven track record in paid media and customer acquisition, driving growth through comprehensive multi-channel strategies
- Built and led high-performance marketing teams, fostering collaboration, creativity, and results-focused execution in fast-paced environments
- Developed and executed content strategies that elevated brand presence and aligned with product roadmaps, boosting engagement and conversion rates for email marketing, SEO, Paid Search, Paid Social channels

Rachel L.

Sterling Bright

• Designed & executed data-driven growth strategies to optimize acquisition, funnel conversion, & revenue. • Spearheaded pricing, monetization, and product-led growth (PLG) strategies to increase revenue efficiency. Key Engagements: ★ SEND Tech - B2B SaaS InsurTech platform, ★ Fliplet - B2B SaaS mobile App platform ★ Social Value Portal - ESGTech - SaaS. (see below) ★ Bramble Farm Turkeys Joy Farms Craft Events.

Growth & Revenue Optimisation to scale-ups. Head of Growth, Revenue Operations RevOps, SaaS, B2B

The Camelot Network

Growth expert - help firms with G2M strategy & achieve revenue targets faster

Growth Expert - Mentor and advisor

Social Value Portal

SaaS Scale-Up (£5m Series A PE Funding) | £2m → £9m Revenue in 2 Yrs)
•	Growth Strategy: GTM, positioning, and acquisition strategies for new B2B products.
•	Revenue Optimization: Sales-Ladder framework, increasing price and 50% conversion improvement.
•	SEO & Performance Marketing: Achieved 401% increase in organic/inbound leads generation, 275% increase in MQLs, and reduced CAC through AI-powered inbound content strategy.
•	Marketing Automation & CRM: Led HubSpot optimization (lead scoring, automation, segmentation & ABM) to improve targeting, retention, and decision-making.
•	Leadership: Member of the SLT, Recruited and managed team 11 (Marketing, Product, & RevOps).

Interim CMO / Growth strategy

Coverly, D2C InsurTech (subsiduary of BIBBY Financial Services)

Business Insurance Scale-up targeting SMEs (Subsidiary of BIBBY Financial Services) Series A £4.5m funding
•	Customer Acquisition & PPC Optimization: Reduced PPC and paid social CPA by 75% in 9 months, increased lead intent by 78%, and quote-to-policy conversion by 184% (45% above competitors).
•	CRO & Product Experimentation: Data-led UX & targeting refinement, improving conversion by 33%.
•	Brand: Achieved 5-star Trustpilot rating, Brand of the Year, & InsurTech of the Year awards.
•	Cross functional leadership: Influenced Product roadmap to increase conversion & reduce CPA.

Head of Growth Marketing

REG (UK) Ltd

An award-winning Regulatory compliance SaaS platform, £5m ARR, £8m series A PE funding. 
•	Accelerated Sales Cycles: Reduced sales cycle by 54% (5 → 2.4 mths) while increasing pricing by 59%.
•	B2B Demand Generation: Developed acquisition strategies, increasing inbound leads by 100% YoY.
•	Cross-Functional Leadership: Aligning product, sales & marketing growth strategy.
•	Leadership: Recruited and managed 6 team members (Marketing, Product, & RevOps) & 4 agencies.
•	Pricing Optimization: Intro. freemium version & 59% price increase = 43% inc. demo to trial.

Head of Growth

STEEL London

Award winning B2C & B2B eCRM email marketing agency. Clients= Debenham's & Talk Talk. Delivering millions targeted emails. ★ Achieved £250K increase in capacity & £384K/yr increase in revenue.

Interim Chief of Staff - Email Marketing Agency

Sterling Estate planning ltd.

Zero-to-one Startup. Setup a white label outsourced legal service, selling B2C through 4x tier-3 accountancy firms

Founder

Collective London

Top 5 Digital Marketing Agency (Head of Client Services) – (£3m/yr projects) Digital transformation for Honda, BBC, Callaway Golf, EA Games, Sheba cat food, JCB & Celebrity cruises. Led Growth Strategy, Product launches, Marketing Advertising campaigns, Websites, UX, SEO & KPI framework development. 300% revenue growth.
Project and Programme management - 2005-2007 including £2m Honda.co.uk 5yr digital stretegy & Website/platform redevelopment

Head of Client services ★ Digital marketing ★ Digital Agency

HARRAH'S ENTERTAINMENT LIMITED

Subsidiary of Harrah’s/Ceasars NYSE Fortune 500 casino company. Launched a UK online gaming platform. Zero-to-one Start-up ★ Responsible for Product & marketing

★ Marketing and Product Manager ★ Online gaming / betting

H2Eye

Award winning product Innovation company - developing Spyfish® an ROV for the luxury boating market. ★ Managed Marketing, Brand, website, PR, patent applications, reporting to the CEO.

★Marketing Manager ★ Innovation ★ Product development

★ Strategic Growth Leader with 20+ years driving rapid revenue growth in SaaS, FinTech, Insurance, and D2C businesses (£2m-£15m ARR). Specialist in hyper-growth, scaling acquisition and monetization through data-driven strategies.
★ Revenue Operations (RevOps) and HubSpot expert, optimizing CRM automation, data quality, lead scoring, multi-touch attribution, and sales-marketing alignment to significantly improve conversion rates and revenue efficiency.
★ Proven expertise in acquisition, performance marketing, and growth hacking—achieved consistent 100% YoY growth, reduced PPC customer acquisition costs (CAC) by 75%, and increased organic traffic by 401% through SEO and content strategies.
★ Experienced in Conversion Rate Optimization (CRO) and monetization strategies—increased quote-to-purchase conversion rates by 184% (45% above competitors), while enhancing pricing strategies to maximize Customer Lifetime Value (LTV).
★ Strong cross-functional leader aligning Sales, Marketing, Product, and Customer Success teams to create scalable growth loops, reduce churn, and optimize go-to-market (GTM) execution—reduced sales cycles by 54% and increased pricing by 59%.
★ Passionate about rapid experimentation, A/B testing, behavioral analytics, and applying customer insights to drive sustainable revenue growth.
★ Previous experience includes leadership roles at a Top-5 digital marketing agency, effectively managing teams, optimizing in-house and outsourced solutions.
★ Enthusiastic about wellness, meditation, mindfulness, and personal development. Love skiing, sailing, painting, sketching, yoga, and photography.

taplio

The Battle

Rachel L.

☆ Sarah Joy

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